Music Trade Review

Issue: 1931 Vol. 90 N. 4

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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P I A N O S
R A D I O S
ORGANS
SUPPLIES
Vol. 90
T H E great news value lying in the
announcement that the National
Broadcasting Co. had finally begun its
series of actual piano lessons over
radio, was evident from the fact that
on Sunday, March 29, the day follow-
ing the presentation of the first lesson,
every New York paper of standing
featured the event in a big way. Both
The Times and The American thought
the matter important enough to carry
the story on th*ir first news pages un-
der double-column heads, while the
Herald Tribune and others also gave
wide publicity to the fact that 25,000
students had already enrolled with a
final total of 200,000 in prospect. As
THE REVIEW goes to press we have not
yet seen what publicity was given the
announcement by newspapers in other
sections of the country, but the dealers
generally should see to it that their
home town papers appreciate the im-
portance of the movement and give it
adequate publicity.
M. TREMAINE, director of the
" National Bureau for the Advance-
ment of Music, gave those interested in
the musical education something to
think about when he asked the super-
visors recently what provision was be-
ing or would be made for continu-
ing the musical training of those who
had passed beyond the control of the
schools. It is an important question to
the trade as well as to the profession,
for if school children are to be in-
structed only in the fundamentals and
then left to their own devices without
any attempt at guidance, much of the
preliminary education work will go for
nought. Perhaps the answer lies in
advanced schools of music or in the
formation of study groups but, never-
theless, there is an answer.
MUSICAL
MERCHANDISE
SHEET MUSIC
ACCESSORIES
Music
Serving
,^Fw§
the Entire ™^£r
Industry
APRIL. 1931
No. 4
TABLE OF CONTENTS
Piano Accordions Present Music to These Denver Children.
4
What About the Grown-ups and the Piano?
6
Prospects are Easy to Find With These Directories
7
Editorially Speaking
8
Here's an Appeal That Brought Piano Sales
II
Radio Piano Lessons Now a Reality
12
Music Trade Convention, Week of June 8, in Chicago
15
Piano Manufacturers to Reorganize Association
17
Chicago Holds Annual Piano Day for School Children
28
Q
REGULAR DEPARTMENTS
The World of Radio
26
Chicago and the Middle West
27
Piano Factory and Piano Servicing
30
(Dr. W m . Braid White, Technical Editor)
Sheet Music and Books
•.
Musical Merchandise
33
35
B. BRITTAIN WILSON, Editor
RAY BILL, Associate Editor
P. F. SIEBER, Circulation Manager
E. B. M U N C H , Eastern Representative
WESTERN DIVISION: FRANK W . KIRK, Manager
333 No. Michigan Ave., Chicago
Published on the First of the Month by Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secretary and Treasurer, Edward Lyman Bill; Comptroller, T. J.
Kelly; Assistant Treasurer, Wm. A. Low.
Publishers of Antiquarian, Automotive Electricity, India Rubber World. Materials Handling & Distribution, Music Trade Review, Novelty
News, Premium and Specialty Advertising, Rug Profits, Sales Management, Soda Fountain, Radio Digest, Radio-Music Merchant, Tires; and operates
in association with Building Investment, Draperies and Tire Rate-Book.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
PIANO
ACCORDION
T
HE spectacle of a three-year-old child playing the piano
accordion might appear, to the layman, to be something
of a wrestling match between the youngster and the
instrument with the odds somewhat in favor of the
latter, the reason being that up until recently the piano
accordion has not been generally regarded as a medium for
the musical training of small children.
The rapidly growing interest in the piano accordion as
an instrument for the amateur, however, has naturally
attracted attention to its possibilities as a medium for child
training in common with the other instruments of the orches-
tra and band. Concrete evidence of these possibilities is
offered in Denver, Colo., where a clever teacher, Miss Mern
Reitler, has been able to organize a complete piano accordion
band composed of children of various ages, all trained by
the group method.
Miss Reitler has had considerable experience in the train-
ing of children in music and has been able to instil in the
minds of the people in Denver the fact that small children,
mere babies, can be taught to play musical instruments
whether they happen to be musically inclined or not, empha-
sizing the fact that she likes best to deal with normal children
and does not confine her interest to the prodigies that come
to light occasionally.
Through the efforts of this teacher and others Denver
has come to realize the fact that it is possible to train young-
sters in the playing of musical instruments, for the city has
the distinction of having an orchestra composed of what are
declared 1 to be the youngest musicians in the world, their ages
ranging from two to five, and their instrumentation, includ-
ing the violin, banjo, 'cello, trumpet, saxophone, xylophone,
drums, piano and the piano accordion. Moreover, the per-
formance of these youngsters in ensemble playing would do
credit to much more mature organizations.
In Its Most Entert
DENVER YC
It was through the observance of this orchestra that Miss
Reitler conceived the idea of organizing a complete piano
accordion band, for it was quite evident that the youthful
players were often more interested in that instrument than
in the others of the orchestra. Perhaps it was the bright
appearance of the piano accordion or the volume of noise
that might be produced 1 , but nevertheless it had a charm that
could not be denied.
At the outset the suggestion that children three years old
and upward could be taught to play the piano accordion
appeared ridiculous to the parent and to many musicians,
but the teacher soon convinced them that by means of a
special system she had devised acceptable results were soon
accomplished. Under this system the appeal to the child is
made through the medium of color, for every youngster likes
bright colors. It also eliminates the necessity of constant
practicing, which fact itself has a strong appeal, and with no
arduous work in between the children look forward eagerly
to lesson days. The spirit of competition in the little folk is
found to be much keener than in older youngsters, which is
one reason why class work is so successful.
After the little ones have mastered the smaller piano
accordions of the twelve bass type, they are advanced to more
ambitious instruments and finally taken into the Reitler
MERN REITLER AND HER PIANO ACCORDION BAND
THE
MUSIC
TRADE
REVIEW,
A p r i l , 1931

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