Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
fb MisieTkde Review
P I A N O S
R A D I O S
ORGANS
SUPPLIES
Vol. 90
T H E great news value lying in the
announcement that the National
Broadcasting Co. had finally begun its
series of actual piano lessons over
radio, was evident from the fact that
on Sunday, March 29, the day follow-
ing the presentation of the first lesson,
every New York paper of standing
featured the event in a big way. Both
The Times and The American thought
the matter important enough to carry
the story on th*ir first news pages un-
der double-column heads, while the
Herald Tribune and others also gave
wide publicity to the fact that 25,000
students had already enrolled with a
final total of 200,000 in prospect. As
THE REVIEW goes to press we have not
yet seen what publicity was given the
announcement by newspapers in other
sections of the country, but the dealers
generally should see to it that their
home town papers appreciate the im-
portance of the movement and give it
adequate publicity.
M. TREMAINE, director of the
" National Bureau for the Advance-
ment of Music, gave those interested in
the musical education something to
think about when he asked the super-
visors recently what provision was be-
ing or would be made for continu-
ing the musical training of those who
had passed beyond the control of the
schools. It is an important question to
the trade as well as to the profession,
for if school children are to be in-
structed only in the fundamentals and
then left to their own devices without
any attempt at guidance, much of the
preliminary education work will go for
nought. Perhaps the answer lies in
advanced schools of music or in the
formation of study groups but, never-
theless, there is an answer.
MUSICAL
MERCHANDISE
SHEET MUSIC
ACCESSORIES
Music
Serving
,^Fw§
the Entire ™^£r
Industry
APRIL. 1931
No. 4
TABLE OF CONTENTS
Piano Accordions Present Music to These Denver Children.
4
What About the Grown-ups and the Piano?
6
Prospects are Easy to Find With These Directories
7
Editorially Speaking
8
Here's an Appeal That Brought Piano Sales
II
Radio Piano Lessons Now a Reality
12
Music Trade Convention, Week of June 8, in Chicago
15
Piano Manufacturers to Reorganize Association
17
Chicago Holds Annual Piano Day for School Children
28
Q
REGULAR DEPARTMENTS
The World of Radio
26
Chicago and the Middle West
27
Piano Factory and Piano Servicing
30
(Dr. W m . Braid White, Technical Editor)
Sheet Music and Books
•.
Musical Merchandise
33
35
B. BRITTAIN WILSON, Editor
RAY BILL, Associate Editor
P. F. SIEBER, Circulation Manager
E. B. M U N C H , Eastern Representative
WESTERN DIVISION: FRANK W . KIRK, Manager
333 No. Michigan Ave., Chicago
Published on the First of the Month by Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secretary and Treasurer, Edward Lyman Bill; Comptroller, T. J.
Kelly; Assistant Treasurer, Wm. A. Low.
Publishers of Antiquarian, Automotive Electricity, India Rubber World. Materials Handling & Distribution, Music Trade Review, Novelty
News, Premium and Specialty Advertising, Rug Profits, Sales Management, Soda Fountain, Radio Digest, Radio-Music Merchant, Tires; and operates
in association with Building Investment, Draperies and Tire Rate-Book.