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THE
48
MUSIC
The World's Greatest
Trumpet Value. • .
The Excelsior trumpet pictured below was
designed and built to meet the demands
of the professional at a prlco with-
in the reach of the school band
musician, List $56.00 silver
plated gold bell complete
in French style case.
The Student trumpet
same finish in case
$37.50. Both sub-
TRADE
REVIEW,
February, 1931
Banjo Co.; A. H. Davis, representing Wil-
liam Frank Co., the brass band instrument
manufacturers, and R. K. Dick, of American
Plating Manufacturing Co.
NEW INSTRUCTION BOOK
FOR THE "CHROMONICA 11
M. Hohner, Inc., New York, manufacturer
of the Hohner harmonicas, has just issued an
imposing new volume on ''How to Play the
'Chromonica' and 'Super Chromonica', 1 '
Write for com-
which should prove of great value to play-
plete catalog and
ers of harmonicas and the teachers inter-
Dealer proposition.
ested in that instrument.
Some two or three years ago the company
brought out a booklet of sixteen pages de-
WILLIAM FRANK CO.
voted to the playing of the Chromonica and
ZOZ9 Clybourn Ave.
Chicago, 111.
giving complete illustrated details of the
Manufacturers to the Trade since 1909.
method together with several selections ar-
ranged for the instrument. The new book,
however, is of twenty-eight pages, each twice
the size of the old volume, and in addition
to giving fundamental instructions on har-
monica playing, includes notations charts of
the full scale in various keys illustrated by ex-
Mr. Meixell also outlined the new organ-
N January 15 a well-attended meeting
amples of several bars from well-known se-
of the Western members of the Musical ization of the Bureau for the Advancement of
lections. There are also given examples of
Merchandise Manufacturers' Association was Music, and its alliance with the Juilliard
"held at the Auditorium Hotel, Chicago, pre- foundation, showing how the propaganda major scales and chromatic scales arranged
ceded as usual by a dinner. President H. K. for making "America Musical" is being for the instrument as well as ten complete
Kuhrmeyer presided and all the members greatly increased and made more effective selections such as Beethoven's "Minuet in
were enthusiastic about business and ex- without any stigma of commercialism or D," Schumann's "Traumerei," "My Old Ken-
tremely optimistic about the future. Without self-interest on the part of the manufacturers. tucky Home," "Calm Is the Night," etc. The
He discussed the matter of having a uni- volume, in fact, is one of the most complete
•exception, each house reported a steady and
consistent increase in business, measured by form credit report for the musical merchan- ever issued covering the playing of the mod-
dise group, of the same general type as that ern harmonica.
•dealers' orders for immediate shipments.
The guitar led in the amount of orders in use among the piano manufacturers. The
Good Year for Selmer
lately received, but the interest in the banjo details of the plan are not completed, but
is showing a marked revival, reflected in re- the members agreed to use it and quickly
H. & A. Selmer, Inc., Elkhart, Ind., dis-
sensed its value.
cent orders. Harry Meixell, Secretary of
tributors of the Selmer line of reed instru-
J. J. Taylor, of the Waverly Music Prod-
the Music Industries Chamber of Commerce,
ments, reports that 1930 represented the best
ucts
Co.,
New
York,
was
a
guest
and
other
was the principal speaker, and after ex-
year in the company's business history, the
plaining the features of the national Tadio members present included President H. K. sales being 6 per cent ahead of 1929. The
broadcasting plan just started, he mentioned Kuhrmeyer, of the Stromberg-Voisinet Co., increased business, it is stated, is credited
the probability that the small goods trade Jay Kraus, president of the Harmony Co.;
to the adoption of Selmer instruments toy
would be of service by providing talent for A. R. Hunter, of the Regal Co.; Nick and
amateur musicians.
Ambrose Geib, of Geib & Schaefer; C. F.
some of the programs. Those present agreed
The New York Band Instrument Co., Inc.,
to this quickly and signified their willingness Diehl, of the American Gut String Co.; F.
to consider financial aid if and when neces- W. Miller, of Ludwig & Ludwig; H. H. has leased a store at 1166 Sixth avenue, New
Slingerland, of the Slingerland Drum & York, for a period of six years.
MEIXELL ADDRESSES WESTERN MEMBERS
OF MUSICAL MERCHANDISE MFRS. ASS'N
Geib 6c Schaeter
Megaphones
Are oC Superior Quality
MADE IN FOUR GRADES
Popular, Standard, College and Artist
The Stromberg-Voisinet
AERO UKE
Handy to hold, it cud-
dles naturally into the
crook of the arm, leav-
ing the wrist free for all
styles of stroking. This
AERO UKE sets a new
standard in volume and
depth of tone. It is en-
tirely new and novel in
appearance.
WE INVITE TONE
COMPARISON
Order from your Jobber
JOBBERS write us for complete list of
megaphones and meg-o-racks
Geib 6c Schaefer Company
Established 1899
Manufacturers of Superior Quality
:• MUSICAL INSTRUMENT CASES
1751-1757 NORTH CENTRAL PARK AVENUE
Humboldt Park Station, CHICAGO, ILL.
Stromberg - Voisinet
. Company
316 Union Park Court
Chicago, 111.