Music Trade Review

Issue: 1931 Vol. 90 N. 12

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
ORCHESTRA OF NEW MISSION AND NEW FILLMORE THEATRES, SAN FRANCISCO—INSERT, HERMAN HELLER, CONDUCTOR.
LAUNCH MOVE to RESTORE
LIVING MUSIC in THEATRES
T
HE motion picture interests have been directly charged
by organizations of musicians and others with being
responsible for the development of the mechanical or
"Robot" music, as opposed to living music, through the
introduction of talking pictures with their recorded overtures,
accompaniments and incidental music. Considerable basis for
the charge was found in the fact that numerous theatres,
many of them of large capacity, substituted recorded music
for their large orchestras, a practice that was considered eco-
nomical though not highly satisfactory from a musical stand-
point.
Now from the Pacific Coast, the center of motion picture
production, comes the announcement that the same interests
have launched a campaign to replace living music in the
theatres, and in the most practical way, by engaging a twenty-
five piece orchestra under the direction of Herman Heller
to play in the New Fillmore and the New Mission Theatres
in San Francisco. The orchestra will alternate between the
two theatres and will play the better grade of music as well
as popular airs for the edification of the audiences.
Incidentally it is particularly interesting to learn that the
piano will take an important part in this musical rejuvenation,
four Mathushek grand pianos having been purchased for the
orchestra pits of the two theatres. The instruments were
ordered through Louis F. Goelzlin, the Mathushek repre-
sentative in San Francisco, and were personally selected by
Herman Heller, the orchestra conductor, who in a letter to
Mr. Goelzlin said:
"As we are now approaching an era of better and 'human'
music in the theatre by public demand, it has been decided
to select an orchestra of twenty-five artists to meet the require-
ments of the public for both jazz and the better grade of
music.
"In order that we give our patrons the best in music at
both of our theatres, the New Mission and the New Fillmore
Theatres, we have decided to select four Mathushek Grand
Pianos for our orchestra.
"The piano being one of the most important instruments
in the orchestra, it is necessary for us to have instruments
of durability in order to stand the forceful playing on them
at all performances. We find that the Mathushek can reach
these requirements and retain a sweetness of tone and perfect
evenness from the very lowest to the very highest tone, which
helps to make our concerts a delight.
"Allow me to recommend these Mathushek grand pianos
for their richness and purity of tone, and the power to keep
in tune under all conditions which is so seldom found in a
piano and which makes the Mathushek a pleasure to play on."
Mr. Heller, by the way, is regarded as one of the most
efficient and enterprising directors of theatre orchestras and
comes back to San Francisco after an absence of nine years
{Please turn to page 17)
THE
MUSIC
TRADE
REVIEW.
December,
1931
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
500 YOUNG MUSICIANS
HAVE BEEN .
TRAINED BY
MERN REITLER
By ALMA H. BOEHM
A DOLL-LIKE GROUP OF PLAYERS
F
IVE hundred pupils participating in twenty-seven or- receive information as to what instrument each child prefers
chestras with ten different musical instruments repre- and how much instruction, if any, he has already had.
sented, is the outstanding achievement of
"Then we have a meeting of the parents and the
Mern Reitler, Denver music teacher. Miss
children who are to participate. This is a sort of
Reitler also has the distinction of having the
pep-up meeting. I outline my plan for the year's
youngest group of musicians in the world and the
w r ork and cite other country school orchestras and
only children's piano accordian band of its kind.
what they are doing.
"Often I have a neighboring school put on an
This is a record that leaves one gasping with
entertainment as a demonstration of what really
astonishment. Only a person with much patience
can be accomplished. This always goes over big
and unlimited enthusiasm, with a deep-rooted love
and works up a lot of enthusiasm for the new
for both music and children could scale the
orchestra.
heights that Miss Reitler has.
Her pupils are nearly all children and she con-
"The instruments are given to the children on
centrates on class instruction and ensemble play-
trial. That is, if at the end of three months the
ing, believing that a child can be taught music
child discovers he would rather play the violin,
in a group just as easily as in a private lesson and
for instance, than the clarinet, he has the privilege
get much more enjoyment out of it.
of exchanging. Also if either parent or child dis-
covers that the child cannot learn to play he may
Of these twenty-seven orchestras, twelve are
return the instrument at the end of this time.
country school orchestras, ten are town orchestras
However, I have yet to receive a musical instru-
composed of children ranging in ages from two
ment back because of this latter reason. The chil-
and a half years to sixteen years of age, and five
dren become very much interested in their or-
adult groups which are sponsored by lodges,
chestra almost at once, and of course I believe that
churches, or civic organizations.
every child can be taught music.
" I teach ensemble playing almost entirely and
MISS MERN
"I may add that I try to aid the child in the
I love every phase of it. For instance, my work
REITLER
selection of his instrument whenever a suggestion
with country school orchestras is extremely inter-
esting though hard at times. My first step is to see the school is needed. For example a child with protruding teeth should
(Please turn to page 25)
board and sell them on the idea. Usually I find the board
members progressive and anxious to do what they can for
their school. After I receive the permission of the school
board, I pass out questionnaires to those children who think
they would like to play in the orchestra. • In this way I
Cooperation with school authorities
and
parent teachers' associations the secret of
the success of Denver teacher . . . Students
range from
two-year-olds to
grown-ups.
Specializes in ensemble work.
MISS REITLER'S MIDGET ORCHESTRA No. 3
THE
MUSIC
TRADE
REVIEW,
December,
1931

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