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H O W
THE PIANO
HELPS
To Sell Other
MERCHANDISE
Illustrations of pianos add
tone to advertising ap-
peals of skin lotions, dresses
and even a d v e r t i s i n g .
THE
Rub into your face and hands after
.ach washing a few drops of lotion con-
raining Sea Moss. Sea Moss is a noted
>kin whitener and balm. Nepto Lotion
;ombines sea moss with other soothing
ingredients and makes red, dry, rough
or work-stained hands soft, smooth ami
white.
PASSING OF
BRUTE FORCE!
|Merc reliance on heavy-weight advertising appropr-
iations has been too common. (Which doesn't alter the
|fact that many advertising appropriations in the past
year have been cut to the danger point.)
Most of our clients are leaders in their fields. But we
inever feel that their large appropriations permit light
thinking. Fortunately most of them advertise in fields
where competition is especially keen and intelligent.
Their advertising has to work hard—and all over.
We would like to show a few advertisers just what we
mean by advertising that works hard and all over. So
here is our name and address:
THE BLACKMAN CO*
Advertising . 122 East 42nd Street, New York, N. V.
Magazine Newspaper Outdoor Street Car Radio
j In tempo with that
modern canape hour
pwt vow fing»f
Three employes of the Ludlow Radio
Co., 116 N. Fairchild street, Madison, Wis.,
tf*«
may torn up ofr«rwordl
wifh tow, but not too
d, by* not com plenty
hiddtn, ikouidvrt W.tfi
(
«, but not elaboration,
utfom, a*d pfictd ta o
Upword from 59.50
THE
I I T T L I
S A t O H - T H t « b
NEP TO
F I O O I
LORD &TAYLORW
L O T I O N
CLOTHING
SKIN LOTIONS
have purchased interests in the firm, formerly
operated with M. H. Ludlow as sole owner,
and the organization will hereafter be known
as Ludlow Radio, Inc.
M. H. Ludlow will continue as head of
the organization, Dave J. Schmitz will be
secretary and manager, L. F. Gerrettson,
vice-president and service manager; and Miss
C. M. Hilton will be treasurer and office
manager.
ADVERTISING
EMPLOYES TAKE OVER
LUDLOW RADIO C O .
Nepto Lotion may be used on the face 01
any part of the body with as gieat benefit a:
on the hands. Whoever it is used it whitens
smooths and refreshes. It also relieves chap
ping, chafing and windburn. Contains nogreast
to clog the pores—is not sticky—rubs in quick
ly and smoothly, so you can powder right ove:
it. At all drug and department stores 50c, o
send coupon for free trial size.
Tr» t.tt!# Solon ««r*U m the >yp« of thing I D Hoed to
JESSE FRENCH
JES5C FRENCH A SONS
and SONS
PIANOS—RADIOS
"A name well known since 1875"
New Castle
10
Indiana
THE
MUSIC
TRADE
REVIEW,
December, 1931