Music Trade Review

Issue: 1931 Vol. 90 N. 11

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MUSICAL MERCHANDISE
tra work follow the band classification as MILTON G. WOLF NOW
it pertains to pupil and school eligibility.
OFFERS FINE DRUM HEADS
In case the association undertakes elimina-
All dealers in musical merchandise, par-
Purchase of the stock, accounts and good tion tournaments on an extensive scale and
will of the C. G. Conn Music Co., 123 permits only district winners to compete in ticularly those who handle benches and
Carondelet street, by Philip Werlein, Ltd., the state meet, the committee favors hold- drums, will be interested in learning that
60S Canal street, was announced recently by ing the orchestra meet during the band they now have another source of supply for
A. J. LaCoste, manager of the band instru- tournaments. Otherwise the committee sug- this important accessory, as Milton G. Wolf,
gests that the orchestra contest be held a widely known in his territory as "The Banjo
ment department of the Werlein company.
And with the purchase of the Conn com- month at least before the state band contest Man," whose headquarters are in Kimball
Hall, Chicago, has become a manufacturer
pany's store, the enlargement of the Werlein is scheduled.
of fine banjo and drum heads.
repair department also was announced by
Mr. Wolf is an expert in this line, and
Mr. LaCoste.
MUSICAL MERCHANDISE
has had seventeen years of practical experi-
"We are very fortunate, and glad, to be
ence, including professional work in con-
able to take over the local branch of the MEN MEET IN CHICAGO
The Musical Merchandise Manufacturers' certs, for the radio, etc. For years he has
Conn company," Mr. LaCoste said. "We
have, through our branches in northern Association, Western Division, resumed their been selling banjos and other musical instru-
Louisiana and Mississippi, been able to teach regular evening business sessions on Octo- ments, and knows what is needed to give both
several thousand children of the school age ber 15, preceded by dinner at the Great the best tone quality and durability.
He announces he will furnish them either
the value of musical education. With this Northern Hotel. Vice-President and Senior
stretched or unstretched, in various sizes, and
purchase, we are now in a better position Officer H. K. Kuhrmeyer presided, and a
than ever before to quickly supply anything special guest of the evening was Harry make prompt shipment. From his long
Meixell, secretary and manager of the Music knowledge of the trade he is familiar with
from a mouth organ and a piccolo to a
Industry Chamber of Commerce. The mem- the requirements.
bass horn."
All of the employes of the Conn company ber houses represented included Kay Manu-
will be retained by the Werlein company, facturing Co., by Mr. Kuhrmeyer; Ludwig MANY COLLEGE BANDS
with the exception of Tom Barry, Jr., man- & Ludwig, by F. W. Miller; Walter Gotsch
& Co., by Walter Gotsch; American Gut USING YORK INSTRUMENTS
ager of the Conn branch here, who has been
transferred to Chicago to take charge of the String Co., by G. L. Diehl; Globe Music
When the band of the University of Ok-
Chicago factory branch of the same company. Co.; F. R. Johnson, and the Regal Manufac- lahoma plays in concert or on parade in
turing Company, by Frank Kordick, as well the future the bass section will be strong
as others of the trade.
and sonorous, for the band has just added
HIGH SCHOOL ORCHESTRA
At the informal business meeting follow- a battery of five York Sousaphones.
CONTESTS FOR WISCONSIN
ing the dinner, the question of a collective
Other universities and colleges which
Wisconsin music dealers are keenly in- exhibit of the fretted instrument industry at have recently purchased York Band instru-
terested in the announcement that state high the Chicago World's Fair of 1933 was dis- ments include the University of Michigan
cussed. The Western members are strong at Ann Arbor, the Michigan State College
school orchestra contests, as well as school
band contests, may be staged in 1932. Plans for it, but is was decided to await action by at East Lansing, and the Curtis Institute
for such contests are being worked out by the Music Industry's Chamber of Commerce at Philadelphia.
a special committee appointed last spring by as to whether all divisions of the industry
The Boys Vocational School Band, Lan-
the Wisconsin High School Band and Or- will make a collective exhibit, which at this sing, Mich., has recently received a ship-
time srerrs probable.
chestra association.
ment of twentv-four York instruments.
That such contests have increased interest
in learning to play an instrument, and have
also increased the number of bands in the
state, is acknowledged by all interested in
the musical education movement in Wiscon-
sin. Whether the merchandising of these
instruments has been handled satisfactorily
Your continued success as a retailer depends on your retaining the
has been in most cases, up to the music in-
dustry and its representatives, and in many
confidence of your customers, and this depends entirely on the
cases dealers concede, the sale of band in-
kind of instruments you sell them.
struments to schools has been sadly mis-
managed.
Insure yourself against loss of confidence and good-will by offering
However, the addition of orchestral con-
tests, and growth of this movement in Wis-
them instruments so built as to guarantee more than ordinary
consin, is being watched with genuine and.
satisfaction. Sell instruments that will make each purchaser an
hopeful interest by music dealers.
enthusiastic
booster for your store and more sales.
According to officers of the Wisconsin
High School Band and Orchestra associa-
Sell them the line that discriminating and particular professional
tion, members of the committee on orchestra
contests will recommend that district con-
players all over the world proclaim to be the world's finest.
tests be held for both orchestras and bands
as elimination contests before the state meet.
Sell them MARTIN "HANDCRAFT."
The change was favored at the meeting
of the association members, held in con-
junction with the state band tournament here
last spring, because the large number of
bands made the contests increasingly un-
Elkhart, Indiana
wieldy.
The recommendation will be that orches-
WERLEIN TAKES OVER CONN
BRANCH IN NEW ORLEANS
Confidence
Martin Band Instrument Company
32
THE
MUSIC
TRADE
REVIEW,
N o v e m b e r , 1931
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADE
REVIEW,
UKULELE CHAMPION
DEMANDS RECOGNITION
May Singhi Breen, well known as a uku-
lele player and a singer over the radio, is
reported to be much incensed because the
American Federation of Musicians, enlisting
recognized musical instruments in its Diary
and Directory, overlooked the ukulele. Miss
Breen wrote to J. N. Weber, president of
the Federation, as follows:
"As one of the acknowledged leaders
among the players of the ukulele, I am writ-
ing to request that you recognize this instru-
ment as one of the standards.
"In looking over the Diary and Directory
of Local 802, A. F. of M., I find such in-
struments as the theremin, the bandoneon,
etc. The ukulele, however, is not listed.
"'Will you please inform me as to the rea-
son for your discrimination against this in-
strument in the past, and whether you are
now prepared to accord it recognition."
Mr. Weber in his reply said:
"In answer to your favor, will say that the
members of the Federation playing the there-
min, bandoneon, etc., have secured member-
ship through proving their qualifications to
play some other legitimate musical instru-
ment. Therefore, they are permitted to list
the instruments which you named."
At last reports, Miss Breen was talking of
legal action to establish the status of the uku-
lele. The result should prove interesting.
NEW BANJO CLUB HAS
QUARTERS IN KIMBALL HALL
The latest musical instrument group to es-
tablish headquarters in Kimball Hall, Chi-
cago, is the newly organized Banjo Club of
Chicago. Jack Lundin is director of the
club. Milton G. Wolf, well-known banjo man
with headquarters in Kimball Hall, and Sam
D. Harris, Chicago manager for the Carl
Fischer Music Co., are his advisory staff.
Price or Quality—
Which dominates your
buying?
an unadvertised brand may reduce your
profits far more than the slight difference
you pay for a well known quality product.
RED-ORAY
and TONECRAFT
STRINGS
give you both quality and price advantage
. . . . quality that has an enviable reputa-
tion of many years standing and a liberal
discount for a profitable yearly average—
plus our guarantee that insures dealers
against loss through any possible dissatis-
faction.
Write for full particulars regarding our
complete line of Sf' n K Products. Oppor-
tunities throughout the country are open
to active dealers.
Kaplan Musical String Co.
South Norwalk, Conn., U. S. A.
November, 1931
The purpose of the Banjo Club is to in-
crease the interest of the public in the banjo,
and provide an organization to coach and in-
struct banjoists for radio broadcasting, con-
cert, and teaching work. Advanced courses
in banjo harmony, arranging, and orchestra-
tion are provided, and provision is made for
student groups to practice and study with
other beginners.
NOTED PLAYERS ARE TESTING
MARTIN BAND INSTRUMENTS
Dealers in band instruments, and pro-
fessionals, are discussing with enthusiasm
the new MaTtin Troubadour Trumpets,
which are being highly praised by "top
notch" players. Word has just been received
at the Elkhart, Ind., offices from St. Louis,
Mo., that Louie Armstrong, the nationally
known colored trumpeter who, his admirers
claim, is the "hottest of all hot trumpeters,"
has just purchased a new gold Martin
Troubadour, and is tremendously pleased
with it.
From the Chicago section comes the an-
nouncement that the entire trumpet section
of the Paul Whiteman Orchestra is now
Martin equipped, Messrs. Natoli and Secrist
following the lead of Harry Goldfield, who
has been playing a Martin for several years.
From dealers everywhere come reports that
their most influential local players are quick-
ly recognizing the extraordinary excellence
of the instrument. Hence, the Martin fac-
tory is finding it difficult to keep up with
orders.
The new Martin TroubadouT Saxophones,
Trombones and Cornets are proving highly
successful.
33
GOLDIE'S MUSIC SHOP
NOW IN NEW QUARTERS
Goldie's Music Shop, of New Haven,
Conn., recently moved to new and larger
quarters at 153 Crown street, that city,
where an entire four-story building is occu-
pied. The business was established about
three years ago by William Goldfarb.
In the new building the first floor will
be utilized as a showroom, where a com-
plete assortment of band instruments will be
on display. The upper floors will be used
as a music school where lessons on all of
the band instruments will be given by seven
men, who are all experts in their field.
Another new feature will be in the form
of a recording room where personal records
can be made.
When You
Sell a Band
Instrument...
—don't you feel a bit weak in relying on
an inducement such as—"it's good be-
cause Heinie Kaboobler says it is"—
—Isn't that sort of an argument an in-
sult to the intelligence of your prospect
—and don't you feel a bit shaky in using
such a plea when you have good reason
to believe that said endorser probably
received a pretty compensation for his
endorsement?
Honestly now, don't you get a bigger
C. G. CONN, INC., PURCHASES
"kick" out of selling an article on its
FISCHER INSTRUMENT STOCK
merits? Isn't it proof of better salesman-
The band and orchestra instrument de- ship on your part to SELL an article on
strength of its quality, performance,
partments of Carl Fischer, Inc., located in the
and its suitability to your prospect's
Kimball Hall, Chicago, were purchased needs?
last month by C. G. Conn, Inc., and a for-
that cleaner selling? And doesn't
mal opening of the new retail store will be it Isn't
make a finer salesman out of you? And
held by the Conn company on November 7. isn't it a treat to your conscience to feel
T. N. Berry, Chicago manager for the that you have actually SOLD your pros-
C. G. Conn interests, stated to THE REVIEW pect, without resorting to the "hokum"
of patent medicine days?
that it was not the present intention of the
company to close up the Conn quarters on
If you like to feel that way, sell your
prospects York Instruments. York In-
Van Buren street, which will mean that, for
the time being at least, there will be two struments are honestly built for discrim-
Conn retail outlets operated in Chicago. inating performers—and are sold purely
on a basis of actual value and perform-
Mr. Berry will make his headquarters at
ance. The prospect to whom you sell a
Kimball Hall. J. B. Malecki, manager of
York Instrument quickly discovers that
the instrumental department of Carl Fischer, you have sold him on the strength of
has gone with the Conn Co.
legitimate merit, rather than on a circus
bally-ho basis. And when he discovers
that, he's a better friend than ever—
which means that his influence will help
Publish Five Marches
you to sell his friends.
Carl Mader, of Forest Park, 111., a well-
Something to think about, isn't it?
known band instrument composer, who has
had many years' experience in instruction
and leadership of military bands for which
he has written much music, has put out five
new marches, each arranged for a military BAND INSTRUMENT CO.
band. They are: "A. A. Harding March,"
Makers of
"Post Office March," "U. S. Mail March," GOOD BAND INSTRUMENTS Since 1882
"Chicago Police Band March," and "Lucky
GRAND RAPIDS, MICHIGAN
Slim" (Col. Lindbergh March.) H. B. Jay
Co., Chicago, makers of Columbia band in-
strurrents, are the publishers.
YORK

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