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THE
MUSIC
TRADE
REVIEW,
October,
37
1931
FINDS LIVELY DEMAND FOR
MARTIN BAND INSTRUMENTS
SYDNEY J. WINFIELD
RETURNS FROM EUROPE
M. HOHNER, INC., N O W
SETTLED IN NEW QUARTERS
Among the Chicago visitors in the last
week of September was Fred A. Holtz, vice-
president of the Martin Band Instrument
Co., Elkhart, Ind., makers of the famous
Martin Handcraft line. He cheerfully vol-
unteered the information that business is very
good, indeed. As he put it:
"September orders for Martin band in-
struments have, up to this time, far ex-
ceedied our best expectations, and if they keep
coming in as they have been, the depression
is entirely over as far as we are concerned.
Our export sales are holding up very well
indeed, also. In fact, summer business with
us has been more than we expected and
justifies our belief that the quality instru-
ment, after all, makes the best showing in
sales in what are generally called dull times.
In fact, it seems to me that then the people
pay more attention to their purchases as in-
vestments in satisfaction than when their
money is plentiful. In other words, they
want better values for their money, and in-
struments which will give the highest musi-
cal satisfaction."
Sydney J. Winfield, of M. Hohner, Inc., re-
turned recently from an extended tour of
Europe in the course of which he visited the
Hohner factories in Germany and also spent
some time in England, France and Switzer-
land. It was Mr. Winfield's first trip abroad
and he was accompanied by Mrs. Winfield
and their daughter.
In commenting on his trip, Mr. Winfield
declared that the more he saw of Europe,
the better he was satisfied with America.
"We may think we have trouble over here,"
M. Hohner, Inc., the world-famous manu-
facturers of harmonicas and accordions, are
now fully settled in their new showrooms
and offices at 351-353 Fourth avenue, near
26th street, New York. A large floor is occu-
pied which gives the company much needed
additional space in which to carry on its
business. THE REVIEW hopes to present some
views of the new quarters in an early issue.
he said to THE REVIEW, "but in comparison
with the situation in some European coun-
tries, we are really enjoying a year of pros-
perity. The United States looks mighty good
to yours truly."
NEW SMALL GOODS STORE
OPENED IN MILWAUKEE
Robert A. Froemming and Arthur H.
Gossfeld have established Froemming-Goss-
feld, a new music shop which has space
with the Baldwin Piano Co., at 744 N.
Broadway, Milwaukee, Wis.
Both Mr. Froemming and Mr. Gossfeld
NEW ILLUSTRATED CATALOG nere
formerly associated with the William
A. Kaun Music Co., for a period of more
ISSUED ON KAYKRAFT LINE
than fifteen years, and they are widely known
A new catalog is just out, issued by the among concert goers, music teachers, and
Kay Manufacturing Co., formerly Stromberg- other music lovers in the Milwaukee met-
Voisinet, and illustrating in COIOT the new
ropolitan district.
famous KayKraft line of fretted instruments,
which have met the enthusiastic approval of
players and dealers alike, owing to their JAY KRAUS SEES BETTER
tone, finish, and artistic designs. All of
BUSINESS IN OFFING
the seventeen models in this KayKraft line
Jay Kraus, president of the Harmony Co.,
are going over so well that the factory at
310 Union Park Court, Chicago, has been Chicago, stated to THE REVIEW that his
running for a number of weeks with a full company looked for a rather substantial
force of men on full time in order to keep amount of instrument business in the fall
months of the year; not in any record-break-
up to current demands.
ing volume, but sufficiently strong to enable
them to conduct manufacturing operations on
a normal basis.
"We have certainly noticed a decided
change for the better within the last two
weeks," said Mr. Kraus, "and knowing well
Which dominates your
the extremely low condition of all retail and
buying?
jobbing stocks, we cannot help but feel that
this improvement will continue."
S'ingle-sale profits are no indication of a
Price or Quality—
profitable yearly average . . . . the replac-
ing of unsatisfactory merchandise at your
own cost, together with increased over-
head through sales resistance in promoting
an unadvertised brand may reduce your
profits far more than the slight difference
you pay for a well known quality product.
RED-OKAY
and TONECRAFT
STRINGS
give you both quality and price advantage
. . . . quality that has an enviable reputa-
tion of many years standing and a liberal
discount for a profitable yearly average—-
plus our guarantee that insures dealers
against loss through any possible dissatis-
faction.
Write for full particulars regarding our
complete line of String Products. Oppor-
tunities throughout the country are open
to active dealers.
Kaplan Musical String Co.
South Norwalk, Conn., U. S. A.
OUTLOOK IS BRIGHTER,
REPORTS HARRY BUEGELEISEN
Harry Buegeleisen, of Buegeleisen &
Jacobson, musical merchandise importers and
wholesalers of New York, reported to THE
REVIEW that business so far this year was
.on a par with the first nine months of 1930,
with considerable activity among retailers in
all sections of the country. As a matter of
fact, all accounts seem to have improved and
the outlook appears much brighter than at
this time last year.
The Slingerland Drum & Banjo Co. is now
out with a new catalog in color, illustrating
the full line of drums which they manufac-
ture. The Slingerland house is well rep-
resented by a delegation from the office at
the American Legion Convention in Detroit,
and Slingerland drums were prominent.
FINDS BETTER DEMAND
FOR QUALITY INSTRUMENTS
H. & A. Selmer, Inc., Elkhart, Ind., report
that although their band instrument busi-
ness for the first nine months of this year
was a little behind last year, there has been
a marked improvement during September
and prospects are that sales for the re-
mainder of the year will run ahead of 1931.
One of the officials of the company ex-
pressed the opinion that many dealers could
with profit put more effort into the selling
of band instruments instead of waiting for
the manufacturer to develop the sale and
put it in his lap. The tendency, it was de-
clared, was strongly for quality instruments,
following the general demand for high-class
merchandise that has been noted in other
fields.
NEW LINES OF BACON
GUITARS AND BANJOS
The Bacon Banjo Co., Groton, Conn., has
recently announced several important addi-
tions to its large line of fretted instruments.
These include the new "Senorita" tenor
guitars and the "Symphonie" banjo. Both
lines have a number of new features.
Death of E. Euhlinger
Owing to the sudden death of E. Euh-
linger, proprietor of the Acorn Sample Case
Co., the factory at 208 West Kinzi.- street,
Chicago, has temporarily closed down for
inventory and Mrs. Euhlinger is now con-
sidering propositions to sell the plant, stock,
patent rights, etc. It will be remembered
that the Acorn Sample Case Co. recently got
out a new type of piano case accordion with
a double hinged folding top, obviating the
objections generally found in the conven-
tional or California type accordion case.
Finds Fall Season Active
The American Plating & Mfg. Co. started
the fall and winter season very well, ac-
cording to President Pidgen, who based his
optimism on the orders he had already got-
ten since Labor Day. He said, "I am par-
ticularly pleased by the continued sales of
our saxette and our new Boy Scout bugle
which we claim is an improvement and has
made a big hit. Also our Jewsaphone, jazz-
sax, and our guitar attachment feature."
Wm. R. Gratz Co. Moves
The Wm. R. Gratz Import Co., for some
time past located on West 34th street, New
York, has moved to more commodious quar-
ters at 239 Fourth avenue, near 19th street.