Music Trade Review

Issue: 1931 Vol. 90 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADE
REVIEW,
October,
AL DUBIN MAKES EARNEST PLEA FOR
THE SONG WRITER IN RADIO ADDRESS
STRONG plea for the song writer
and the returns to which he is entitled
because of his efforts in producing
melodies to entertain and amuse the public
was made recently by Al Dubin, the noted
lyricist, in a speech broadcast over KFWB,
the Warner Bros, station in Hollywood.
Mr. Dubin pointed out that the song writer's
income was derived from sales of sheet
music and records and that he could not
live OR applause alone. In the course of his
talk Mr. Dubin said:
"There has been an inclination on the
part of some, particularly the press, to
ridicule and resent the boys from Tin Pan
Alky. Why this should be is really hard
to understand.
Song-writers do not pro-
fess to be profound composers or poets, they
are merely makers of music and words that
were meant to please your ear. They are
happy-go-lucky minstrels who sing songs
that they may bring you a smile when
you're weary or bring you a moment of con-
solation when you feel a bit miserable.
Song-writing surely is an honorable pro-
fession if it succeeds in doing that. And
the knowledge that thousands derive a few
minutes of pleasure occasionally playing and
singing your song is certainly gratifying
and a compensation in itself. The knowl-
edge that millions stop nightly to listen
to your song on the radio and enjoy doing
so is a reward that can be gained in very
few professions. This leads us to a very
A
35
1931
interesting point. Do you who are listen-
ing in realize that the average song-writer's
earnings in dollars and cents today are
scarcely enough for him to make ends
meet? Would you believe that the general
run of song-writers of the present day have
to struggle for a living?
Of course the
much-mentioned depression has something
to do with it, but that is not the principal
and underlying cause.
The fact is, you
people are no longer buying sheet music and
phonograph records. You still enjoy your
music through the very satisfactory and
wonderful medium of the radio, and that
music is still being composed for you as
fast and as well as ever, but the song-
writers are losing the income they used to
get through the sales of sheet music and
records. So let me make this plea to you
who can play and sing,—don't neglect your
piano, your ukulele of your phonograph,—
buy a copy or a record occasionally, sing
them, play them like you used to, you once
enjoyed doing it and so did your friends.
If you have children see that they get music
lessons and when they grow up you know
they will be grateful to you for it.
"Every time you hear a song on the
air or in the theatre remember this—the
writers of that song will not be paid for
their creation unless someone buys a copy.
I'm not asking you to shoulder the burden
of the song-writer, for after all he means
very little in your scheme of things, but
keep the thought in back of your mind that
if you have someone in your home who can
sing or play, a copy of some new song
brought home once in a while is bound to
bring its moments of enjoyment and will
spur the writers of our land to better efforts
for your edification."
SHEET MUSIC SECTION
BRINGS 25% OF SALES
{Continued from page 9)
customers that otherwise we would never con-
tact. My experience with the attitude of
other dealers is that a sheet music department
is generally regarded more as courtesy
measure than as a guide to instrument sales.
Perhaps it is because few dealers can see
anything relative between a 25 cent sale in
the sheet music department and a $150 sale
on the radio sales floor. We have found,
however, that the 25 cent sheet music cus-
tomer is one of the most likely of radio
prospects. A large sheet music department
brings more, and more frequent, customers to
the store than anv other sales activitv."
E. H. Morris on the Coast
E. H. Morris, vice-president of Music
Publishers Holding Corp., organization unit
of Warner Bros, music companies, left for
the West Coast on September 13, to be away
about a month. Mr. Morris will be oc-
cupied with music as applied to pictures and
will confer with the Warner music com-
panies' sales representatives on the Coast.
NEW LINES
NEW PEP
If you plan to add new lines, enlarge
your present stocks, or make changes
in lines now handled, let THE REVIEW
help you
We shall be glad to put you in quick touch with manufacturers and wholesalers of the
products you desire whether pianos, band orchestra instruments, radios, sheet music,
accessories or general merchandise. We will see that you are supplied with catalogs,
general literature and other information for your guidance—and without obligation
JUST WRITE SERVICE DEPARTMENT

THE MUSIC TRADE REVIEW
420 LEXINGTON AVE.
NEW YORK
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MUSICAL MERCHANDISE
MUSICIAN-INVENTOR OF TENNESSEE
PERFECTS VIOLIN BOW WITH FIBRE STRINGS
ANDERSON-SOWARD C O .
ORGANIZED OVER* 100 BANDS
In an article in the September REVIEW
referring to the activities of the Anderson-
HE development of the violin from rude suit of these experiments, he believes, is Soward Co. of Dayton, Ohio, in the or-
beginnings to its present perfection may something new under the musical sun.
ganization of amateur bands, it was stated
According to Mr. Kratochwill, the new that the company had organized 19 bands in
be traced by very regular steps to final
refinement of detail under the skill of the bow strings have all the advantages of
the last fourteen years. As a matter of fact,
horsehair without the disadvantages of the that number of bands was organized last
Amati, the Guarneri, the Stradivari and
natural fibre. He makes the following com- year alone and during the fourteen years
other renowned makers of Cremona and
Brescia, culminating in the work of An- ments: "Horsehair quickly becomes brittle over 100 bands have been formed.
tonio Stradivari in the 17th century. The and will then break easily. This is not true
In view of the success of the Anderson-
violin bow of the present day is the inven- of the synthetic fibre. The minute pro- Soward Co. in this work it b only fair that
tion of the Frenchman, Tourte, about 1780. tuberances on horsehair necessitate constant they should receive full credit.
Only the place and the time of the first ap- application of resin. This shortens the life
Because of the smoother
plication of the bow to the stringed instru- of the strings.
surface of the synthetic fibre it is necessary
ment is still unknown.
C. D. GREENLEAF SEES
to resin the new bow only occasionally. The
The violin itself has remained unaltered
man-made fibre is said by number of musi- SOME TRADE IMPROVEMENT
for several centuries. So also has the bow. cians who have tried the bow to give a
C. D. Greenleaf, president of C. G.
However, a recent announcement of patents sweeter tone.
Conn., Ltd., Elkhart, Ind., reports that the
issued on a violin bow strung with man-
business of his company has shown some
made fibre instead of horsehair has set
improvement with the coming of Fall,
musicians to wondering whether it will con- MILTON G. WOLF MARKS
although it is a bit too early to say how
tinue to remain unaltered.
complete the recovery will be. Although
The new bow hair is made of Bemberg, THIRD ANNIVERSARY
business for the first nine months was con-
The Vega Co., of Boston, had a sort of a
a multi-filament synthetic fibre made of the
cellulose of cotton linters by a cupram- field day, which resulted in extensive ad- siderably below last year, August showed
monium stretch spinning process. The man vertising and good-will for its line of gui- an increase over 1930, as did September.
tars, banjos, trumpets, etc., in Chicago on
There appears to be a much better feel-
who conceived the idea of stringing violin
September 24. This was due to the energy
ing among dealers, particularly in the East,
bows with Bemberg instead of horsehair, and
and popularity of their capable agent here, which apparently felt the spirit of depres-
who patiently perfected the processing of
the fibre necessary to this use, is R. A. Milton G. Wolf, who kept open house to sion before the West and is likewise be-
Kratochwill, musician-inventor of Greene- celebrate the third anniversary of his start- ginning to work out of it first.
ing the Milton G. Wolf Music Shop in
ville, Tenn.
"Providing general business conditions
improve, OT at least do not become any
Mr. Kratochwill is highly enthusiastic Kimball Hall.
worse," said Mr. Greenleaf, "we anticipate
Joe Termini, radio performer on national
about the new bow, and believes it has far-
reaching possibilities in the world of music. hook-ups, who uses Vega instruments ex- a fairly satisfactory business from now un-
clusively and played in Chicago that week, til January 1. We believe retailers' stocks
He used Bemberg fibre, he says, because it
was the guest of honor and the Wolf Shop are at a minimum and any substantial
combines extraordinary fineness with very
was visited by hundreds of teachers, per- buying must be reflected in increased activ-
high tensile strength. Patient experiment
ity at the source of supply."
formers and students.
over a period of years preceded perfection
of his invention. Now, having "proven" the
new bow to his own satisfaction, he is eager-
ly waiting its reception by his fellow musi-
cians.
The fibre in either single or two to three-
ply ISO denier 5 turn strands is used in the
form in which it emerges from the spinner-
Your continued success as a retailer depends on your retaining the
ette, twisted and treated with a solution to
give it the abrasive resistance and durability
confidence of your customers, and this depends entirely on the
essential to bow strings.
kind of instruments you sell them.
,
The idea occurred to him, Mr. Kratochwill
says, as a result of his study of Chinese
Insure yourself against loss of confidence and good-will by offering
music. According to the Chinese, he ex-
plains, he found recognition of eight dif-
them instruments so built as to guarantee more than ordinary
ferent natural musical sounds—the sound
satisfaction. Sell instruments that will make each purchaser an
of skin, stone, metal, baked earth, silk, wood,
enthusiastic booster for your store and more sales.
bamboo and gourd.
Seven Chinese instru-
ments he discovered to be entirely strung
with silk, because in these instruments the
Sell them the line that discriminating and particular professional
sound of silk attained greatest perfection.
players all over the world proclaim to be the world's finest.
He found also that one, Wu Fong, in 1675,
had used silk instead of horsehair to string
Sell them MARTIN "HANDCRAFT."
a bow, but that he had abandoned the ex-
periment "for many reasons," including the
high cost of silk.
With the introduction of Bemberg in this
country in 1927, Mr. Kratochwill decided
Elkhart, Indiana
the time had come to do a little experiment-
ing along the lines of Wu Fong. The re-
T
Confidence
Martin Band Instrument Company
36
THE
MUSIC
TRADE
REVIEW,
O c t o b e r , 1931

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