Music Trade Review

Issue: 1931 Vol. 90 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADE
REVIEW,
O c t o b e r , 1931
LEADERSHIP f
far beyond every previous standard
of comparison in tone and automatic operation,
Capehart Series "400," combining automatic
phonograph with a specially engineered 13-tube Super-
Heterodyne Radio, has achieved indisputable leadership
among musical instruments for the home.
Because of the substantial profit
which is realized on the sale
of every Capehart "400"
and because these new instru-
ments make a compelling ap-
peal to people who are able
and ready to buy . . . outstand-
ing dealers are giving Capehart
the lead in fall selling plans.
The Capehart "400" has an
exclusive rotator which re-
verses and changes double - faced records — of
either size or both intermixed — plays entire
albums of recorded music in proper sequence.
A fitting companion to the "400" is the Cape-
hart Model " 2 1 , " priced for a broader market
but still yielding substantial profit to the merch-
ant. Model "21" combines an 8-tube Super-Heter-
odyne Radio with automatic phonograph, includ-
ing the famous Capehart 10-12 record changer.
Beyond question Capehart is the line of leader-
ship and of profit. Prospects in your community
will buy Capeharts this fall. Will you get the profit?
Write now for complete information, without
the slightest obligation to you.
THE CAPEHART CORPORATION
Fort Wayne, Indiana
TIIL CAPLUART MODEL SO. "IOO"
Plays all makes' of Records
CAPEHART
A
C K E A T
N A M E
I N
M U S I C
THE CAPEHARI MODEL "21"
Plays all makes of Records
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
P I A N O S
R A D I O S
ORGANS
SUPPLIES
Serving
the National
Vol. 90
THOSE of the trade who have any
doubt as to what the teaching of the
piano by radio has accomplished and
promises to accomplish, should read
the article on that subject in the
Woman's Home Companion for Octo-
ber, by John Erskine, president of the
Juillard School of Music, a member
of the Advisory Board of the Bureau
foT the Advancement of Music, and
who himself has been active in the
carrying out of the radio instruction.
Mr. Erskine gives some facts that are
sound and encouraging, but declares
that to reap the full benefit, every
musician must help constructively. It
is unnecessary to add that the same
advice goes for music merchants.
music merchants are
Tapidly learning that the sheet
music department is in no sense the
stepchild of the business for, intelli-
gently handled, that department not
only proves profitable in itself but
acts as a direct feeder to oth-er de-
partments of the store. L. Waldo
Ong, owner of the Hollywood Music
Co., Hollywood, Cal., tells on page 9
how sheet music brought twenty-five
percent of prospects for musical in-
struments sales to his store.
Bade Review
No. 10
OCTOBER, 1931
TABLE OF CONTENTS
Dealers, Not Player-Pianos, Are Dead
4
Says J . C. Phelps
*'
Uncle Sam Counted 6,531 Music Stores in 1921
5
Editorially Speaking
6
Sheet Music Section Brings 25 Per Cent Sales
9
by Wilfred Redmond
What We Should Know About the Federal Income Tax Law
^
I JNCLE SAM demands his taxes and
gets them, and it behooves the
business man to understand properly
how and what to pay. In THE RE-
VIEW this month appears the first of
a series of articles on Federal Tax
questions written by R. W. Mac-
Naughton, of Hill, Bieth & Co., New-
York, the senior member of which
company is Herbert W. Hill, who
through his long connection with the
trade, is intimately acquainted with the
problems of the music man.
MUSICAL
MERCHANDISE
SHEET MUSIC
ACCESSORIES
Musie
Industry
I I
by R. W. MacNaughton
Music Merchants' Association of Ohio Holds Annual Conven-
tion in Cleveland
15
Annual Radio-Electrical World's Fair in New York
25
REGULAR DEPARTMENTS
.:
The World of Radio
25
Chicago and the Middle West
29
Piano Factory and Piano Servicing
...........'.,.
(Dr. Wm. Braid White, Technical Editor)
31
"
Sheet Music and Books
34
Musical Merchandise
36
B. BRITTAIN WILSON, Editor
EDWARD LYMAN BILL, Publisher
P. P. SIEBER, Circulation Manager
RAY BILL, Associate Editor
WESTERN DIVISION: PRANK W. KIRK, Manager
.
333 No. Michigan Ave., Chicago
Published on the First of the Month by Federated Business Publications, Inc.
i

'
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-Presidents, J. B. Spillanc, Randolph Brown; Secretary and Treasurer, Edward Lyman Bill; Comptroller, T. J.
Kelly; Assistant Treasurer, Wm. A. Low.
Publishers of Antiquarian, Automotive Electricity, India Rubber World, Materials Handling & Distribution, Music Trade Review, Novelty
News, Premium and Specialty Advertising, Rug Profits, Sales Management, Soda Fountain, Radio Digest, Radio-Music Merchant, Tires; and operates
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