Music Trade Review

Issue: 1931 Vol. 90 N. 1

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
JANUARY, 1931
Twelve Grands, Twenty-four Pianists,
In Little Rock Steinway Ensemble
T I T T L E ROCK, ARK.—The annual Stein-
*—' way Ensemble has apparently become a
definite institution among music lovers of Little
Rock and vicinity judging from the size of the
audience which attended the fourth annual con-
cert of the group held in the auditorium of
the Senior High School on November 23, under
the auspices of W. P. Hamilton of the O. K.
Houck Piano Co.
It was estimated that over 2,500 people
Gray, Mrs. W. P. Hamilton, Miss Beattie Hin-
ton (Pine Bluff), Mrs. George W. Hawbecker,
Mrs. Morris Jessup, Mrs. Bernard Jansen, Miss
Ila Johnson, Mrs. D. A. Morton, Mrs. Howard
Merrill, Mrs. G. H. Mathis, Mrs. Ray Patter-
son (Pine Bluff), Mrs. Earl Saunders, Mrs.
Chas. E. Shoemaker, Miss Leonore Swearingen,
Mrs. E. A. Stanley, Mrs. Hugh Barclay Tucker,
Miss Linda Wiles, Mrs. Lawrence Witherspoon.
The program, which was particularly well
21
in the future of the piano and the outlook for
business.
Mr. Randall first warned that he is not sound-
ing false notes of optimism, but he points to
some distinct signs that piano business is com-
ing back. The prolonged business depression
has had the effect of making people return to
their homes to seek enjoyment, and they have
become better acquainted with their families,
Mr. Randall points out. As a result they have
seen in many cases that their children are not
having the advantages of music lessons. They
have also seen that there is much pleasure in
music in the home.
These are not mere guesses, as to an impor-
tant social condition, but are backed up by the
fact that there are more students studying piano
now than before. Another thing, in Mr. Ran-
dall's own experience, there are people buying
recordings for their piano now who have not
made such a purchase in two years. The tuning
department has been exceptionally busy and
working day and evening at a steady pace.
There has been an evident desire to get pianos
in good condition before the Christmas holi-
days.
Booklet Outlines History
of Grotrian-Steinweg Piano
The Curtis Distributing Co., Inc., New York,
sole distributors in the United States for the
Grotrian-Steinweg piano, has just issued an in-
teresting booklet entitled "The Truth About the
Grotrian-Steinweg Piano." The book is de-
voted to a history of the instrument and to the
history of those who founded it and carried on
its manufacture. Pertinent facts regarding ex-
clusive structural features are also presented,
as are lists of noted artists who have used and
endorsed those pianos and members of Eu-
ropean Courts to whom Grotrian-Steinweg have
been supplied.
The Annual Steinway Ensemble in Little Rock, Ark. Inset—View of the Vast Audience
crowded into the auditorium for the concert,
many of them being forced to stand back of
the stage, while several hundred were turned
chosen to exhibit the possibilities of ensemble
piano playing, was as follows:
Mozart—Sonata Op. 3—No. l—
{
awav IIPPJIISP nf larlr of e m c p .'noHp
away Decause ot lack oi space inside.
Allegro, Andante, Allegro Molto
Kuhlau—Sonata Op. 44—No. 1—
AHmic
Admis-
sion was by invitation and the demand for
tickets was little short of enormous.
The Piano Ensemble organized by Mr. Ham-
iltnn anrl trainpri n n r W trip Hi'rprrinn r>f Mice
uton and trained under tne direction ot Miss
Martha May Cline is strictly a piano group and
would attract attention anywhere for the fact
,
,
,
.
that twelve grand pianos a r e played simultane-
ously by twenty-four pianists in several num-
hers. All the pianists in this year's concert
T • i i-v i
J • • •
J
r
were from
Little Rock and vicinity and spent
two months in rehearsal without compensation
before their public appearance. Last year nine
Steinway pianos were used and the addition of
three instruments this year led to the belief
.
that It was the largest group of non-profes-
sional pianists that has yet appeared on a single
stage at one time.
The participating artists included: Mrs. A.
,,
_ _, .,
.,
» T ,
T _ .
T
L.
Barber, Mrs. James
E. Bradley, Mrs. Nathan
Bright, Miss Catherine Dalrymple, Mrs. Law-
son Delony, Mrs. H. A. Emerson, Miss Frances
Conn's Music Shoppe
Enjoys Quick Success
SAN p-RANcisco, CAL.—Conn's Music Shoppe is
one of the show places in the Mission business
district of San Francisco.
But a one-story
building, four large skylights down its length
furnish a flood of daylight. Before E. J. Conn
took possession several months ago the store
was richly and attractively redecorated. Walls
are of a French gray tinctured with touches
of color and the cabinet work of the room is
shaded to harmonize. Against this background
the finish of the pianos stands out beautifully.
"Yes, the piano is something nice, and it needs
I 12 Pianos
\ 48 Hands
Death of Emile Cruells,
Veteran Music Dealer
SAN FRANCISCO, CAL.—The long music career of
Emile Cruells was recently ended by death.
The end came rather suddenly as he had pre-
Mrs
- Morton, Mrs. Merrill, Mrs. Tucker,
viously been in very good health. A native of
M r s B a r b e r j M i s s D a | r y m p i e ] M r s . Em-
Barcelona, Spain, music had been his theme
erson, Miss Hinton, Miss S'wearingen,
from boyhood. Thirty years ago he opened his
Miss ^Vilcs
first music merchandise store in the down-town
„ . < - , . , '
district of San Francisco. Burned out by the
Nevin—Gondoliers—From A Day in Venice" |
fire in 1906, he moved out to the Mission Dis-
(Venetian Love Song)
1 10 Pianos
trict. Here he did an enormous business in
^ " ^ ] t f ^ 8?i. B « b £ Miss 'iMr^ l 2 °
^
P e, Mrs. Emerson, Mrs. Saunders, Mrs.
pianos and sheet music, and later in phono-
Hamilton, Mrs. Merrill, Mrs. Tucker,
Miss Swearingea, Miss Wiles.
graphs. At one time he had several hun-dred
Weber—Invitation to the Dance
(12 Pianos pianos rented out, all makes and values.
48 Han s
'
"
Mrs. Cruells is continuing the business, oper-
E S ^ e f e S m ^ s ^AW
\ \ \ \ \ \ \ \ \ \ \ 9 P.anos ating under the name of the Mission Phono-
Schubert—Heller—The Trout Op. 32
[ 18 Hands
Mrs. Delony, Mrs. Patterson, Mrs. With-
graph and Piano Co. at 2226 Mission street. As
erspoon, Miss Johnson, Miss Gray, Mrs.
she
has always been associated in the business
tO
S Bright> M
Shoemaker>
M?s. j4ss5fp. '
^
Chaminade—Interlude Op. 36—No. 1
S 8 Pianos this is not a special hardship, the more so as
there are no outstanding obligations.
Mendelssohn—Rondo
Capriccioso Op. 14
Mrs
- Delony, Mrs. Patterson, Mrs. Shoe-
maker, Mrs. Jessup, Mrs. Mathis, Mrs.
Witherspoon, Mrs. Bright, Miss Wiles.
Allegro, Arioso, Rondo, Allegro
[
Pirani—Airs Bohemiens Op. 35
( 12 Pianos
Mrs. Bradleyi, Miss Gray, Mrs. Hamilton,
Dvorak
SI C D n S
P 46> N S
1
VI
Business of D. W. Lerch
Co., Canton, O., Is Sold
. ? " to
7?. sell
;. right,"
. ° ; T"
'. . Conn.
{ M S He
S
a 7 d r.
the right
setting
says
specializes in the Francis Bacon and the
Schulz. Conn was for several years manager
of the Sherman Clay branches in the Mission
District and the Filmore District, so he had a
CANTON, O.—The sale of the D. W. Lerch Co.,
ready-built acquaintance with which to start one of the oldest and best known music houses
business, and that accounts for the fact that he in eastern Ohio, to T. A. Rice, Wooster, O.,
has proven successful from the start.
music merchant, and A. L. Ebert, of Rittman,
has been announced by D. W. Lerch, president
of the company.
The Lerch Co. has been located in Market
avenue, N. Canton, since 1895. It carries one
of the largest stocks of pianos, radios, musical
merchandise and records of any store in this
MILWAUKEE, WIS.—Looking forward into 1930, section. The new owners will assume immed-
Hugh W. Randall, president of the J. B. Brad- iate possession. No changes in policy or per-
ford Piano Co., expressed renewed confidence sonnel will be made at this time.
Hugh W. Randall Expresses
Confidence in 1931
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
333 No. MICHIGAN
AVENUE
Piano Prices Must Increase,
Declares R. A. Burke
R. A. Burke, secretary of the Story & Clark
Piano Co., is of the opinion that instead of
being slashed to the bone, piano prices should
be increased in order to offset the falling off
of production and provide at least a fair margin
of profit for those who make and sell those in-
struments. In an interview with The Review
Mr. Burke said:
"Piano prices must increase. The desultory
buying program that has prevailed during the
past year or two in the piano industry has of
necessity justified manufacturers to a more lim-
ited production schedule. Some manufacturers
have even felt themselves obliged to entirely
discontinue manufacturing.
"Close-outs to clear shelves of obsolete styles
have put most of the manufacturers into a posi-
tion of limited completed stock on hand. With
even a small increase in retail sales, the coun-
try will experience a piano shortage of rather
serious proportions—as bad if not worse than
was faced during the war.
"Increased overhead expenses rise with cur-
tailed production, and since factory costs are
already out of proportion to wholesale selling,
present prices of necessity fail to show a profit.
Increased wholesale selling prices are inevi-
table.
"It is believed that the present buyer's mar-
ket will change, before very long, to a seller's
market—a market which always rules in pros-
perous times. Even the most pessimistic pes-
simist is about ready to admit that the present
depression has almost run its course, and that
the pendulum is due for a swing back in the
very near future.
"As a whole, the piano industry should take
an inventory of itself, just as each individual
connected with it should do, and the industry
enter the coming year with confidence, deter-
mination, and a realization of the fact that as
individuals and as an industry those connected
with the piano trade must either grow or go."
Foreign Dealers Visit
Plant of Capehart Corp.
Among recent visitors to the plant of the
Capehart Corp., Fort Wayne, Ind., manufacturer
of the Orchestrope and other types of coin
operated automatic phonographs, was Oscar
Payor, the large musical instrument dealer of
Bad Nauheim, Germany, who handles the Cape-
hart line in that territory, and expressed him-
self enthusiastically regarding the manner in
which the German people are accepting the in-
struments.
Another prominent visitor was H. R. Moore,
director and general manager of Giffens-Spares,
FRANK W. KIRK
Manager
Ltd., who was on a special trip to the United
States to make arrangements to distribute the
Capehart products in Great Britain.
Giffens-Spares, Ltd., maintain a large field
organization totaling twenty-six men who are
traveling constantly to cover every section of
the British Isles.
New Concern to Make
Pipe Organs in Milwaukee
MILWAUKEE, WIS.—The Verlinden, Weichard,
Dornoff Organ Co., recently organized at Mil-
waukee, has been established in a two-story
brick building at 703 South Thirty-ninth street.
The factory building is equipped with all mod-
ern facilities for organ manufacture and has a
large office and showroom in connection. Fine
quality pipe organs for churches, schools,
lodges, residences and mortuaries, manually
and electrically operated, will be designed and
built by the company.
The officers of the new organization are
Edmond Verlinden, president and treasurer;
Joseph Weichardt, vice-president and factory
superintendent; and Edward Dornoff, secretary
and sales manager.
Mr. Verlinden has had a wide experience in
organ building as a designer, architect, factory
manager and vice-president of the Wangerin
Organ Co. at Milwaukee. He was associated
with that company for the last twenty years,
until he resigned in October, 1930, to organize
his own concern.
Joseph Weichardt, son of the late George
Weichardt and himself a voicer of wide repute,
learned organ building in his father's factory
in 1904, and from that time on has been active
in the business.
Edward Dornoff was connected with the
Wangerin Organ Co. since 1922 as head of the
electrical department. In this capacity he had
the opportunity of making use of his knowl-
edg of electrical engineering.
Knabe, the Knabe-Ampico, Fischer and Schulz
pianos and a special department for Ampico
recordings. His selling organization has also
been increased and new business is being
profitably developed.
Starr Co. Offers Cash
Prizes for Oldest Pianos
The Starr Piano Co., Richmond, Ind., has of-
fered a series of seventeen cash prizes in
amounts from $200 down to the owners of the
seventeen oldest pianos as indicated by the
serial numbers of any make as of March 31,
1931, which are turned in as part payment on
the purchase of any style of Starr-made piano.
The prize money will be in addition to any
allowance made on the old instrument as part
payment for the new.
Those who buy Starr-made pianos during the
months of January, February and March, 1931,
are eligible. The contest closes on March 31,
1931, and all dealers must have their customers'
certificates giving the name and serial number
of the old piano in the hands of the Starr
Co. in Richmond, Ind., not later than April 30.
The first prize for the oldest piano will be
$200 cash, for the next two in age $100 each,
for the next four in age $25 each, and for the
next ten in age $10 each. In the case of a tie
for any prize a similar award will be made in
each instance.
The certificates will be examined by a com-
mittee selected by Delbert L. Loomis, execu-
tive secretary of the National Association of
Music Merchants, who will make the final
awards.
Starr dealers who have received preliminary
information regarding the prize offer are en-
thusiastic about it, believing that the chance of
getting a money award will serve to replace
many veteran instruments with new ones; for,
with seventeen prizes available several times
that number of pianos might logically be ex-
pected to be entered in the competition.
H. E. Weisert Quadruples Two New Clarion Radios
Retail Quarters in Chicago
Announced for New Year
The new quarters of Henry E. Weisert, in
Diana Court, one of the handsomest modern
buildings on Michigan avenue, were quadrupled
in size early in December, when he secured a
large amount of space adjoining his former
warerooms.
He has had the new quarters
handsomely decorated. It is Mr. Weisert's in-
tention to convert his original quarters into a
small recital room, having a seating capacity
of about 125, where local teachers can give
concerts and recitals at a modest rental fee.
The new and greatly enlarged space fronting
the Diana fountain will be devoted wholly to
salesrooms containing a fine display of the
22
The Transformer Corp. of America, which
has worked its four factories on a twenty-four-
hour schedule for several months past, has
cleaned up all its 1930 merchandise and is now
offering two new Clarion models for January.
President Siragusa says they represent, in his
opinion, "the ultimate in small sets." They
will be called models 61 and 70, to be sold
complete with tubes. The former is a mantel
type radio, six tubes, and the model 70 is what
they call a new small "large" set with seven
tubes.
Consult the Universal Want Directory

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