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The Music Trade Review
JANUARY, 1931
Irma Aivano Uses
the Baldwin in Recital
A new a(P : tion to the growing list of young
American pianists who recently made her debut
at the Town Hall, New York, is Miss Irma
Aivano, who was born, schooled and had her
early training in New York, and later spent
Irma Aivano
several years in Europe gaining the finishing
touches to her musical education.
Miss Aivano, who uses the Baldwin piano,
chose for her initial appearance an ambitious
program, including the Toccata and Fugue in
D Minor by I3ach-Busoni, thirty-two variations
in C Minor by Beethoven, the Intermezzo in
Eb Minor by Brahms, several Etudes by
Chopin, and selections by de Falla, Scriabinc
and others. That she proved herself an accom-
plished pianist was evidenced by the favorable
comments in the daily papers.
J. B. Bradford Co. Secures
Aeolian Pipe Organ Agency
MILWAUKEE, WIS.—The J. B. Bradford Piano
Co. has just been given the exclusive territory
of Wisconsin and Upper Michigan for the
Aeolian pipe organ. The company is now in-
stalling a complete organ division at its store
at 411 Broadway. This is said to be the only
contract of its kind made by the Aeolian Co.
In making the announcement, Hugh W. Ran-
dall, president and general manager, said that
the company is also installing a complete reed
organ department, carrying stock up to the two
manual type, as well as the pipe organ depart-
ment. This is due to the great demand for
reed organs for small churches, convents,
chapels and mortuaries.
Frank Taft, of the Aeolian Co., general man-
ager of the pipe organ division, was in Mil-
waukee December 19 to complete the contract.
The work followed the announcement of
George S. Cuthbcrtson as manager of the organ
department at Bradford's.
For the past ten years Mr. Cuthbertson has
been with the Aeolian Co. of New York, in
the residence and church pipe organ studios at
Chicago. In addition to his duties in charge
of all new and existing pipe organ business,
Mr. Cuthbertson will serve his many friends
intereste-d in organ multiple roll concertoia
attachments and pianos and radios.
In addition to Mr. Cuthbertson's experience
in the pipe organ field, he is a noted concert
singer, having appeared at various times as
tenor soloist with such noted stars as Florence
MacBeth, Reinald Werrenrath, Virgilio Lazzari
and others. For two years he was president of
the famous Madrigal Club of Chicago.
11
Ivers & Pond Piano Co.
Rounds Out Half Century
The Ivers & Pond Piano Co., Boston, recently
rounded out fifty years of corporate existence,
the company in its present form having been
established in Boston in 1880, being one of the
limited number of piano manufacturing con-
cerns which have continued under ownership
management during that half century.
The business was really started in 1872 when
William H. Ivers began the manufacture of
pianofortes in Boston, the business being taken
over some years later by Ivers, Pond & Co.
and finally incorporated in 1880. The inventive
genius of the founders of the company resulted
in the development of a number of valuable
features in the Ivers & Pond instruments and
some of which have contributed to the improve-
ment of the. American piano as a whole. As it
stands today the company is one of the oldest
manufacturers of pianos in New England and
the quality of the product is evident by the fact
that today there are Ivers & Pond pianos in
regular use in over 600 educational institutions
throughout the country as well as in over
75,000 homes.
Clarence H. Pond, president of the company,
has been connected with the institution for
some thirty years and has devoted himself con-
sistently to maintain the quality of the prod-
ucts. Shepard Pond is the treasurer of the com-
pany, and Preston Pond, clerk. The present
factory is in Cambridge and warerooms are also
maintained on Boylston street, Boston.
The Beatrice Music Shop, Napa, Cal., of
which Mrs. Beatrice Head is the proprietress,
has moved to larger quarters at 1019 First
street, that city, in order to take care of grow-
ing business. The shop carries the Sherman,
Clay & Co. line of instruments, and in addition
Mrs. Head conducts a teaching studio.
For the pride of the American Merchant Marine the new S. S.
"Morro Castle" and her Sister Ship, "Oriente," Ivers & Pond
Pianos have been chosen.
Completing the 50th year of its corporate life, Ivers & Pond
Piano Co. of Boston, extends to the music industry the Season's
Greetings and Best Wishes for 1931.