Music Trade Review

Issue: 1930 Vol. 89 N. 9

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
24
The Music Trade Review
Eugene A. Whalen Now
Kimball Retail Manager
• Edwin C. Smith celebrated the fiftieth anni-
versary of his service with the W. W. Kimball
Co. recently by resigning as director and as the
head of the retail department of the company.
Mr. Smith is now at his summer home in Grand
Beach, Mich., and will devote a portion of his
leisure to travel in the future.
Following Mr. Smith's resignation, Eugene A.
Whalen was formally promoted to the position
SEPTEMBER, 1930
ranged as to play at the proper tempo for danc-
ing without any further regulation. The first
of the new rolls will appear in the Clark Sep-
tember bulletin. They are all arranged for 65-
note instruments.
Third Gulbransen Piano
for Decatur High School
Oberlin, Kan., a town of 1,600 people, is doing
more than its share in "making America Mu-
sical." The Decatur Community High School
there has just purchased an additional Gulbran-
stn grand .piano from funds contributed by the
graduating classes of the past several years.
This is the third Gulbransen piano, purchased
by this school, as it previously had a style "S"
and a Minuet.
according to an announcement made by Hugh
W. Randall, president and general manager of
the company.
Adolph J. Althause, who lias been an assistant
in the piano and duo-art department, has been
named assistant sales manager with Mr. Oerd-
ing and H. W. Boone has been placed in com-
plete charge of the radio department of the
store.
Wurlitzer Chicago Staff
Wins Radio Selling Prize
The Wurlitzer organization recently con-
ducted an interesting and profitable sales con-
test which was concentrated on Lyric radio, and
the Chicago radio sales group pictured herewith
won the first place by selling more Lyric radios
^IllllinillllllllllllllllllllllllllllillllllllllllllllllllllllllV
Decatur
Community
High
School,
Oberlin,
Eugene A. Whalen
of retail manager of the Kimball Co. Mr.
Whalen is widely known in local musical and
trade circles and has been, for many years, in
the service of the house. He started as an er-
rand boy, filling practically all office positions,
then, having a special aptitude for selling, he
was transferred to the retail department, be-
came a canvasser, and later a floor manager,
assistant manager and acting manager. Now he
is taking the place of Mr. Smith on the latter's
retirement.
Air. Whalen has filled every office in the Chi-
cago Piano and Organ Association except that
of treasurer, which is retained for Adam
Schneider, and has also filled every office in
the Chicago Piano Club. He is highly popular,
genial and capable. His recreation is motoring.
Clark Orchestra Roll Co.
Offers New Eight-Tune Roll
The Clark Orchestra Roll Co., DeKalb, 111.,
is now offering an innovation of interest in the
form of an eight-tune roll for reproducing
organs, automatic pianos and orchestrions, which
has been produced to meet a definite demand
for such a product. The new rolls will contain
choice selections of eight of the latest popular
musical hits of the day, elaborately arranged for
dancing or concerts, and a feature will be the
longer playing time of the rolls. It is particu-
larly desirable for dancing. They are so ar-
Kan.
For years past music has been emphasized
in the schools of Oberlin. A piano teacher on
full time has sixty private pupils each week,
and during the Summer months is giving class
instruction to beginners. The Decatur High
School has eight practice pianos and the grade
school three. For music appreciation classes
there are two phonographs and a radio.
Besides the instructor in piano, there is a
band and orchestra teacher, and a vocal teacher.
The grade school has a full-time public school
music teacher. For three years out of the past
four the Decatur Community High School has
won the Sweepstakes Cup at the Hays North-
west Kansas Music Festival. No tax money
has been used to buy any of these pianos or
other musical instruments.
in the contest time than any other city. Man-
ager Harry Reinwald, of the radio department
of the Wurlitzer store in Chicago, asserted that
in no time in the history of the Wurlitzer house
had he seen so much interest displayed by their
radio sales force. Each salesman firmly sold
himself on the idea that the individual coming
J. B. Bradford Co. Men
Receive Promotions
Winning Team of the Rudolph Wurlitzer Co.,
Chicago
into the store to look at a radio was more than
interested, and it was his own personal job to
sell a Lyric radio to that inquirer right then
and there.
MILWAUKEE, WIS.—C.
E.
Oerding, who
has
been associated with the J. B. Bradford Piano
Co. here for several years, has been promoted
to vice-president and sales manager of the radio,
piano, and pipe organ divisions of the company,
Consult the Universal Want Directory of
The Review.
THE REVIEW'S UNIVERSAL "WANT" DIRECTORY
NY member of the music trade may
forward to this office a "position
L
wanted" advertisement intended
for this Department, to occupy four
lines agate measure, and it will be in-
serted free. Replies will also be for-
warded without cost. Additional space
charged at the rate of 25c per line. If
bold-faced type is desired, the cost for
same will be 25c a line, 7 words to a line.
"Help Wanted" advertisements will be
charged for at the rate of 25c per line.
Cash must accompany order.
Business Opportunities and For Sale
advertisements inserted as display space
only at $7.00 per single column inch.
All advertisements intended for this
department must be in hand on the Sat-
urday preceding date of issue.
A
FOR SALE
A going music store in thriving Texas city, with best
known agencies. Established 25 years. In 1929 this
business paid 16% on investment. Owner selling on
account of health. Address Box 340O,, Music Trade
Review, 420 Lexington Avenue, New York City.
E X P E R I E N C E D STORE MANAGER—desires position
with progressive piano concern having a representative line.
Can create my own business. Knowledge of accounting
credits and collections. Address Box 3401, Music Trade
Keview, 420 Lexington Avenue, New York City.
POSITION WANTED—Do you need competent man-
ager or salesmanager who can handle men and sell piaruos?
Eighteen years manager Steinway and Chickering houses.
Excellent reason for change. Age 38. Address Box 3398,
Music Trade Review, 420 Lexington Avenue, New York
City.
POSITION WANTED—Piano tuner, with action finish-
ing, tone regulating and repairing experience.
Beck,
9559 112th St., Richmond Hill, L. I.
POSITION WANTED by experienced sales
manager of piano and radio stores. Have been
doing this type of work for years with the
largest companies in the industry. Am em-
ployed in a managerial capacity at present time
in New York City but for good and sufficient
reasons desire to change and give the very
finest references as to character, past record,
present record, organization ability and general
capability. Address Box 3397, Music Trade Re-
view, 420 Lexington Ave., New York City.
POSITION WANTED—As piano repair shop foreman,
experienced in all branches, including outside service and
selling. Best references. Address Box 3399, Music Trade
Review, 420 Lexington Avenue, New York City.
POSITION WANTED—by expert tuner and repairman,
Ampico and reproducer mechanic, 15 years' experience in
shop and outside. Qualified as shop foreman. Address Box
3392, Music Trade Review, 420 Lexinjtfon Ave., New
York City.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Wm.Braid White
Technical Editor
q
JIIC
What Engineers and Physicists Are
Doing for the Development of Tone
*T HE current number of the magazine Radio
Engineering contains an article by John
Dunsheath describing a new instrument in-
vented by Arnold Lesti and Leo Tiedemann,
which makes use of the photo-electric principle
and which is intended to provide an universal
tone-producer of wide scope and virtually un-
limited variety. In these days, when the makers
of standard musical instruments are scanning
the skies of trade anxiously in the hope of
learning something of the future, it is highly
desirable that they should keep themselves in
touch with the work which is being done by
engineers ami physicists in this realm which
they have hitherto regarded as their own. The
audion tube has been responsible for a great
many amazing changes in social conditions. It
may some day be responsible for changes of
parallel import and violence in the realm of
musical art.
Musician vs. Scientist
It is highly necessary to remind my readers
that the work which is now being done in the
recording and reproduction of music is bound
to lead, sooner or later, to work in the field of
tone production.
Already engineers and
physicists, who in the early -days of electrical
phonograph recording and talking picture mak-
ing were willing to accept musical instruments
as they found them, are beginning to lay im-
pious fingers on these ancient and accepted
works. The musician and the scientist, un-
happily, live in worlds far apart from each
other. Neither can speak the language native
to the other. In this country, at least, very few
workers in science have more than a bowing ac-
quaintance with practical music. When such men
approach problems connected with the prac-
tical production of musical tone they come, of
course, unaffected by any ancient tradition, and
so have nothing to unlearn. On the other hand,
their approach is almost entirely theoretical and
in consequence they are always in danger of
evolving some fearful and wonderful piece of
apparatus which will fulfill the scientific require-
ments as well as it badly satisfies the needs of
the practical musician. Meanwhile, the musi-
Badger Brand Plates
are far more than
merely good plates.
They are built cor-
rectly of the best
material and finish,
and are specified by builders of quality
pianos.
American Piano Plate Co.
Mtnufoeturtrt BADGER BRAND Grind mnd
Upright Fimmo Plfg
Racine, Wisconsin
cians and the musical instrument makers remain
quite supine, apparently either ignorant of all
that is going on, or too paralyzed by fright to
have any power to deal with a situation which
daily becomes more threatening.
:
The Lesti Invention
I wish to discuss this situation; but first of
all let me say a few words about Mr. Lesti's
invention. In bare outline this consists of two
disks of glass placed side by side vertically and
parallel to each other, with their centers exactly
in line. One of these is stationary and the other
revolves. At one side of the rotating disk is
placed an electric light with a condensing lens,
and on the other side of the stationary disk is
a photo-electric cell. Suppose the lamp to be
shining and imagine a small transparent slit on
each of the two disks, all the rest of their sur-
faces being black. Obviously if the rotating
disk were rotated at the rate of, say, 600 r.p.m.,
the light behind it would pass through the
transparent slit and through the corresponding
slit on the stationary disk 600 times per minute,
or ten times per second. Thus, the photo-elec-
tric cell would receive ten light flickers (alter-
nations of light and darkness) per second.
There would, therefore, be set up in the circuit
of the iphoto-electric cell a current interrupted
ten times per second.
Suppose now, that instead of only one open
slit on the rotating disk corresponding with the
slit on the stationary disk there were, say,
forty-four, space.d evenly around the periphery
of the disk. If, then, the speed of rotation were
again 600 r.p.m., then obviously there would be
each second 440 light flickers through the sta-
tionary disk, and so an electric current in the
photo-electric cell circuit which would also
vibrate 440 times per second. Let this current
then be amplified and turned into the moving
coil of a loud speaker. Plainly the loud speaker
would give out the sound of the violin A, 440
vibrations per second.
Details
This in principle is the basis of the new
instrument. In detail it is, of course, consider-
ably more extensive. There are files of slits
on the stationary disk, running out radially
from the center. Each file contains slits of the
same shape and in number corresponding to at
least two octaves (twenty-four tones). The
Welte Mignon Experts
slits on the rotating disk are equal in number
of files and number to each file, so that for eacli
row on one disk, corresponding to a. given pitch,
is a row of slits on the other; Thus, as may
be seen, it is possible to obtain a note from the
keyboard of the instrument by pressing the key
and thereby opening a shutter, which permits
the light to shine through the corresponding
row of rotating slits and in turn through the
corresponding slit on the stationary disk.
Tone Qualities
This, however, is not all. As can readily be
seen, the scheme lefiTiS"'itself to variety of tone
quality. For if any giv«rf s $lk t>q-.the stationary
disk is cut to a .pattern corresponding with the
graphic wave-front shape of a given complex
sound, consisting of some set up of harmonics
with fundamental, the action of the slit in
passing across that shape will cause a light
flicker so spaced in its time pattern as to repro-
duce through the photo-electric cell a corre-
sponding vibration time pattern fti electric cur-
rents which will give corresponding-quality to
the sound which emerges from the loud speaker.
Now, when we realize that each of the slits
of the stationary disk is carefully cut to give
one wave length only in each case for each note
and that there is plenty of room for a large
number of files of slits, each file having its slits
cut to some predetermined Wave form, it is evi-
dent that this new instrument has possibilities,
if nothing more, in the way of tone production,
which assign it to the class of the large and
complicated concert organs now so much used.
I have given this description, which I hope is
clear, simply from my reading of the article in
Projection Engineering. The writer of this
article is not a master of the written word and
his descriptions are both complicated and ob-
scure. It is evident on the one hand that we
have here a very interesting and possibly sig-
nificant new achievement in the instrumental
means of music. It is equally possible that it
will remain an ingenious toy and nothing more.
It is certain that its inventor and its describer
alike have viewed their problem theoretically
and have overlooked a number of practical facts
which will make all the difference in the world
to the question of the instrument's being turned
to practical use. I shall say a word on these.
Theory and Practice
It is not difficult to work out formulas which
Thli
Label
Guarantees
Quality
PFRIEMER HAMMERS
Always Found in Pianos
of the Highest Quality
We install the original Welte-
Mignon Reproducing Actions
in all makes of pianos. Also
general renovating and re-
pairing of all types of player
actions.
Originators of the Re-enforced Tone
Producing Hammer
WELTE-MIGNON PIANO CORP.
Wales Aye. ft 142nd St., New York
Lytton Building, Cblearo
704 St. Ann's Ave.
25
-
New York
CHAS. PFRIEMER, INC.

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