Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
AUGUST, 1930
.1
The
EW complete
ictor Radio line
is Coming!
I
N a few weeks Victor dealers will reveal for the
first time the new five circuit micro-synchronous
screen-grid Victor Radio . . . and the revolutionary
new Victor Radio-Electrola!
The Victor line covers the complete price range. . .
enough models to meet public demand... but no more.
Startling facts that mean sales for you
Screen-grid, micro-synchronous Victor Radio is a
totally new and different receiving set . . . new in
design . . . new in performance. By direct compar-
ison your prospect will see its superiority at once.
The volume and tone quality of the new screen-grid
Victor Radio is beyond comparison. This set offers
your purchasers a surplus of sensitivity and selec-
tivity beyond any need which exists in present day
broadcasting. And it brings you the perfection of
modern Tone Control created by Victor., .bringing
the tone quality in harmony with the acoustics of
any room.
No other reproducing instrument equals Victor in
tone quality ... the new Victor amplifying unit em-
bodies many technical improvements... all pointed
to one end, your main selling point, absolute fidelity
of tone! "Sound shadows" are completely banished.
Sell Victor tone quality by comparison with any
other instrument.
There will be many "combinations" in
the field—but only one Victor
This will be a combination year . . . Victor's birth-
right is in the science of sound reproduction in the
talking machine and record business... that is why
only Victor could create this most modern, com-
plete and versatile of home musical instruments...
the new Victor Radio-Electrola.
The new Victor Inertia Tone Arm lifts the playing
of recorded music to new heights of sheer musical
enjoyment. Other new features make this instru-
ment like nothing else in the world. The new Victor
combination will open up new fields of profit for
you... In 1929 Victor sold more combination i
struments than all others combined . . . This will 1
another far greater combination year!
"The most beautiful cabinets in the world"
You, as a Victor dealer, will tell your customers ho
Victor scientifically builds cabinets which are
signed and constructed to give perfect acoustic
results with the instruments they hold. One lot
will tell the story of their unrivalled furniture vali
. . . Victor quality and Victor appearance are thei
Every Victor dealer knows what the Victor poll
has meant for thirty-three years. Sound mercha
dising principles prevail. You can't go wroi
with Victor!
Behind the Victor dealer will be the immense pow
of a huge national advertising and promotion
campaign . . . just the sort of selling aid you need.
including window displays, folders, booklets, cou
ter cards, signs . . . everything possible to speed i
your sales... to actually put the signatures on tl
dotted line.
Stability with Victor is certain . . . and profits a
assured that will make even the greatest days
Victor history pale into insignificance!
Don't fail to go to your Victor dealer's meeting.
is one of the most important events in all of yoi
business life. Your Victor distributor will tell y<
where and when. Victor Division, RCA Victor C<
Inc., Camden, N. J.
Put these profits
within your grasp
V
J~ The New —^
^
ictor-Radk
^ ^ ELECTRO1A
The Music Trade Review. Published Monthly by Federated Business Publications, Inc., 420 Lexington Avenue, New York. Single copies, 20 cents; $2.00 per year. Vol. 89. No. 8.
Entered as second-class matter September 10, 1892, at the Post Office at New York, N. Y., under the act of Congress of March 3, 1879.