Music Trade Review

Issue: 1930 Vol. 89 N. 7

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Getting
Fretted Instruments
Int0
^ Player's Hands
How Three Successful Music Houses—Platt's
of Los Angeles; Heaton's of Columbus, and
Rudick's of Akron—Developed Fretted Instru-
ment Business in Their Respective Cities
We
li a v i:
told liow Gib-
son, Inc., of
K a 1 amazoo,
Mich., r u n s
t h e
fretted
i n s t rument
prospect t o
Benjamin Platt
earth, makes
Owner, Platt's Music Co.
a friend of
him, and then puts the music dealer handling
the Gibson line on the warm trail. Now let
us see what the dealer is going to do with his
prospect, after he has gotten a lead on him
through the Gibson method of working up
buyer interest.
We have selected at random a few of the
larger Gibson dealer-representatives in widely
separated sections of the country, and asked
them to explain some of the steps they take
to close the sale. First we hear from Platt
Music Co., 832 South Broadway, Los Angeles,
Cal. H. C. Fife is manager of the small goods
department of Platt's, and is the man behind
the guns in the tremendous volume of Gibson
business done by the firm. Here's what Mr.
. Fife has to say:
"We are always anxious to get pictures ol
all professionals in our territory who purchase
Gibson instruments. These are invaluable in our
window displays and in our salesrooms. We
have arranged with two of the largest photog-
raphers in Los Angeles, where-
by we send players of fretted
instruments to them for their
portrait work, and in turn, the
photographers provide us with
three of the prints without cost
to us. This is quite easily ac-
complished, because it is very
obvious that such an arrange-
ment is good business for
everyone concerned.
"The player gets his picture
placed on display, which is
good publicity for him; the
photographer gets the player'-
business, and we get the pic-
tures. We return two of these
photographs, filing one for
future use, displaying one in
our windows, and the third we
send to Gibson, to be used in
their monthly magazine and
other mediums of player-pub-
licity.
"In window displays, it is
our custom to completely change them not less
than . three times each month. The color
schemes also are changed, and new display
cards made at the same time.
"In our teacher tie-up, we alternate adver-
tising the various teachers associated with us
in our windows, so as to preclude any friction
that may arise from jealousy. We have found
it a good plan when advertising any one
teacher, also to advertise several of his advanced
pupils at the same time, as this seems to have
the tendency to' increase the interest of his
other pupils, and the teacher in turn has a
H. C. Fife, Small
Goods Mgr., Platt's
Music, Los Angeles
Fretted Instrument
better oppor-
tunity to sell
the pupil a
Gibson instru-
ment.
"Thro u g h
our r e t a i l
sales, we of-
Joseph Rudick
ten are asked
Akron, O.
to recommend
a teacher to a prospective pupil. When this
occurs, we enter the pupil that we are sending
to a teacher in our books, and from then on
we keep a complete record of the pupil, from
the time he starts taking lessons, until he is
a finished player.
"Teachers from our territory often come into
the store, and claim that we have not sent
them pupils for a long time. To combat this
problem, we use the above-mentioned pupil-
record system, which acquits us of any charge
that the teacher may make that we have shown
partility to another teacher. This system not
only helps to keep in the good graces of our
teachers, but it creates a good, live mailing
list for fretted instruments and accessories.
"Another valuable feature of our mcrchan-
disirrg policies, is our plan of reconditioning
all trade-in banjos. It is much easier to sell
M. C. Gregory, Mgr.
a used banjo when it is completely overhauled,
and in many instances the net profit is a great
Band Instr. Dept.,
deal more after adding the cost of recondition-
Platt's, Los Angeles
ing to the sale price of the in-
strument. We polish all wood
parts; replace all metal parts,
and in the sale of the banjo,
rehead the instrument with a
good grade of head. We keep
about a dozen used instruments
in our show cases, and many
of these look as good as the
day they were new.
"In all of our advertising
featuring the banjo, we include
the announcement that we will
rehead any banjo in one hour.
A complete stock of mounted
heads are kept on hand at all
times, which makes this quick
service possible.
This also
eliminates the old trouble of
having to loan banjos while the
customer waits for his instru-
ment to be reheaded.
"On several occasions we
have advertised we would
(['lease turn to page 28)
Display—Wittich's. Reading
26
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Musical Merchandise Section oi The Music Trade Review
Forty-four Bands Take Part in Fifth
National School Band Contest
*-pHE Fifth National School Band Contest,
*• held in Flint, Mich., May 22-24, brought
together forty-four prize winning bands from
all parts of the country—nearly twice as many
as at the 1929 contest—and was an outstanding
success in every way. There were twenty-two
bands in Class A, for schools of more than 600
enrollment, nine in Class B and thirteen in
Class C. The last named is for schools of less
than 250 1 enrollment, and was added for the
first time this year.
The Class A winners were: First, Nicholas
Senn High School, Chicago; second, Joliet
High School, Joliet, 111.; third, Hammond High
School, Hammond, Ind.; fourth, Central High
School, Flint, Mich.; fifth, Glenville High
School, Cleveland, Ohio; and sixth, West Tech-
nical High School, Cleveland, Ohio. The
ranking bands in Class B were: First, Hobart
High School, Hobart, Ind.; second, Boys'
Vocational School, Lansing, Mich.; third, Bel-
videre High School, Belvidere, 111.; fourth,
Waupun High School, Waupun, Wis.; and fifth,
Mooseheart High School, Mooseheart, 111.
Class C: First, Nicolet High School, West De
Pere, Wis.; second, Algoma High School,
Algoma, Wis.; third, Andover High School,
Andover, Ohio; fourth, St. Elmo Juvenile Band,
St. Elmo, 111.; fifth, Lanark School Band,
Lanark, 111.; and sixth, Hartley High School,
Hartley, Iowa.
About 8,000 people attended the finals of the
Class A schools, an impressive program given
by the six highest ranking bands in the pre-
liminaries, who on this occasion vied for cham-
pionship honors. No less than 20,000 people
attended the marching contest and the massed
band parade on the Saturday afternoon of the
contest, and the fact most noteworthy is that
these were practically all paid admissions.
The distinguished list of judges was headed
by John Philip Sousa and included Captain
Taylor Branson of the U. S. Marine Band,
Washington; Edwin Franko Goldman, New
York; Captain Charles O'Neill, Quebec; Harold
Bachman, Chicago; Jay W. Fay, Plainfield,
N. J.; Victor J. Grabel, Chicago; A. Austin
Harding, University of Illinois, Urbana and
Guy Hoover of Chicago. These judges as well
as the entire city of Flint were thrilled by the
work of the competing groups.
Indicative of the spirit of the bands is the
case of Bates Township (Mich.) High School,
which won honorable mention in Class C and
came within three-quarters of a point of win-
ning sixth place. The group comes from a
township with a total of only 700 population
and sixty in the high school. The thirty-five
members of the band rehearse at eight o'clock
in the morning, and so intent have they been
on making a good showing at the State, and
i! possible at the National contest, that they
have come out for practice even when the
thermometer stood, as it sometimes does in
their part of the country, at forty below zero!
On Friday evening a dinner was arranged,
lit tended by the directors of the contesting
bands and a number of visiting directors, the
judges of the contest, and some members of
the music industry—130- people in all. Mr.
Jacob Evanson of Flint stated that he had been
asked to express, on behalf of the school band
directors, their appreciation to the National
Bureau for the Advancement of Music and to
the band instrument manufacturers who had
supported the Bureau in its fostering of the
contest movement. He concluded by voicing
special appreciation to C. M. Tremaine, director
of the Bureau, and presenting him with a hand-
some traveling bag in token of this.
Musical Merchandise
and Accessories Ass'n
has resigned and will shortly make announce-
ment of a new connection. Mr. Buttelman has
long been a prominent figure in the music in-
dustry and profession. He did particularly fine
work as managing editor of the Jacob's Maga-
zine and as executive secretary of the New
England Music Festival Organization. He is
well-known to Review readers for the several
(Continued from page 25)
fretted instrument orchestras and clubs in order
to place that type of instrument on a more
serious plane. He urged the issuance of a
pamphlet on fretted instrument playing for the
use of teachers, and that the latter be urged
to organize local orchestras.
Other speakers were Harry L. Hunt, of the
Oliver Ditson Co., New York, who reported
that fretted instrument sales were better this
year than last and that there was a demand
for better music; C. Frederick Martin, of C.
F. Martin & Co., Nazareth, Pa., who praised
the work of the National Bureau; William L.
Lange and Jay Krause.
F. E. Larson, of Ludwig & Ludwig, Chicago,
declared that the first move was to teach the
public how they could use fretted instruments
and then the demand would follow naturally.
He stated that there was a need for more books
of selections for pupils to play and when these
were available, the resistance of many teachers
would be broken down.
The following officers weer elected: Presi-
dent, Henry C. Lomb, Waverly Musical Prod-
ucts Co., Long Island City, N. Y.; vice-presi-
dent, H. Kuhrmeyer, Stromberg-Voisinet Co.,
Chicago, and secretary, Harry Meixell, Music
Industries Chamber of Commerce.
C. V. Buttelman Resigns
C. V. Buttelman, vice-president of Walter
Jacobs, Inc., Boston, publishers of the Jacob's
Orchestra-Band Monthly and of Band Music,
27
series of articles he has contributed to this
publication during the past few years.
Wm. Frank Co. Puts New
Fluegel Horn on Market
Brass band instrument dealers will be inter-
ested in the newest instrument added to their
line by the William Frank Co. of 2029 Clybourn
Avenue, Chicago. This house is a pioneer in
the manufacture of quality band instruments in
the medium priced field, and as the result of
more than a quarter of a century of experience
in manufacturing has just put out a new and
distinct model of a fluegel horn, which has
been added to the complete line of Excelsior
band instruments made by this company.
William Frank, the head of the house and
a practical band instrument maker, claims that
this new fluegel horn is different from the old
standards and fulfills completely the present
day requirements of the school band musician.
The model is neat, compact, and up to the min-
ute in every detail, with proportions and design
that produce a tone of exceptional beauty and
distinction. Although on the market but a few-
weeks, this new fluegel horn has won immedi-
ate success, and a large number of dealers have
been complimenting the house on purchasing a
quality instrument at a low cost.
Consolidated Corp. Sells
Case Making Departments
The Consolidated Case Corp. ma,kes the im-
portant announcement that they have disposed
of their musical instrument case making de-
partments. Gcib & Schaefer of Chicago have
purchased their fibre and side opening chip
board musical instrument case department.
Also, Geib & Schaefer will hereafter make the
megaphones hitherto produced by the Consoli-
dated Case Corp.
The Walter Gotsch Co. of Chicago will make
and market the line of musical instrument cov-
ers heretofore made by Consolidated, also other
accessories, including leather goods for drums,
saxophones, and other instruments.
Consult the Universal Want Directory of
The Review.
KOEDER'S
Majestic Band Instruments
Write for Circular
Agents Wanted
JONES-KOEDER GO,
PEKIN, ILLINOIS

Download Page 26: PDF File | Image

Download Page 27 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.