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59
Musical Merchandise Section of The Music Trade Review
Results and Aims of Conn Mergers
Outlined for New York Trade Members
A T ;t meeting of the distributors for the
^*- products of C. G. Conn, Ltd., and affiliated
companies in the New York metropolitan dis-
trict, held at the Fifth Avenue Hotel on May
6, K. C. l'oyser, general sales manager of C.
0. Conn, Ltd., outlined the recent mergers of
musical instrument manufacturing interests in
which his company was a moving factor and
explained the policies decided upon for the
handling of the merged interests.
Mr. Poyser explained that the mergers with-
in the past year brought together C. G. Conn,
Ltd., Elkhart, band instruments; Leedy Man-
ulacturing Co. of Indianapolis, drums; Lud-
wig & Ludwig, Chicago, drums, banjos, etc.;
Continental Music Co. wholesalers of Conn
and affiliated products with headquarters in
Chicago and branches in New York and San
Francisco; the Pan-American Band Instrument
and Case Co., band instruments; and Soprani,
Inc., piano accordions. He stated that the
identities of the several companies would be
retained as would the personnel of their or-
ganizations, but that all promotional work
would be consolidated for great effect, and,
when possible, manufacturing operation would
be co-ordinated for purposes of efficiency. •
Mr. Poyser declared that the relationships
of the several companies with the wholesale
and retail trade would remain unchanged, and
that discounts would be maintained that would
permit of both wholesalers and retailers doing
a profitable business. He commented strongly
as what was regarded as a proper discount
to be allowed schools on quantity purchases,
and declared that it was the policy of the
companies with which he is affiliated to pro-
tect the dealer in all such transactions. He
also intimated, however, that the policy might
be changed if dealers allowing excessive dis-
counts should injure his company's interests.
It was stated that the merged companies
plan to spend at least ten per cent of all rev-
enue in promotional work, much of it Tn the
form of sales helps for dealers together with
national and local advertising. Between $25,-
000 and $35,000 a year will be turned over to
the support of the National Bureau for the
Advancement of Music which has conducted
some important work in developing school
and high school bands and in conducting band
contests.
In the matter of opening new retail stores
Mr. l'oyser stated that the Conn company and
its affiliated interests were opposed to such a
Manufacturers
move, and stated that stores had only been
opened in territories where local representa-
tives had not handled a sufficient volume of
business for the population, and where other
distributing channels were not available. He
cited instances in support of the policy.
Army Orders Sixty-seven
York Sousaphones
The York Band Instrument Co., Grand
Rapids, Mich., is at present completing what
is said to be the largest single order for Sousa-
phones ever placed by any one manufacturer.
The order came from the United States Quar-
termaster and calls for ninety-seven Sousa-
phones in silver with gold bells, complete in
trunks. The instruments are for the use of
United States Army Bands.
The York Co. has also within the past thirty
days made two large shipments to the Hawaiian
Islands, one consisting of a complete set for
the Royal Hawaiian Band and the other con-
sisting of a set for the Provincial Hand.
Daynes-Beebe Expands
SALT
LAKK
CITY,
UTAH.—The
VEGA
GUITARS—BANJOS
New Selling Plans
Eye Appeal
Tone Value
Exclusive Features
AW Mean More Sales and
Profits for Vega Dealers
OF
Metal Accessories
FOR
Visit Room 3315
Stringed Instruments
at the Trade Show
The
?A.
CO.
j>ANV,
18 Eleventh Street
Long Island City, N. Y.
155-M Columbus Ave.
Daynrs-Brrhe
Music Co. h a s just commenced a remodeling
p r o g r a m which will involve extensive changes
in tin- a p p e a r a n c e of their large store. Colonel
Jos. |. Dayncs, president and general m a n a g e r ,
said the building would be changed from "cellar
to garret."
A m o n g other things, the musical
m e r c h a n d i s e d e p a r t m e n t will be appreciably
enlarged; as will also the sheet music depart-
ment.
Boston, Mass.