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Music Trade Review

Issue: 1930 Vol. 89 N. 6

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
JUNE, 1930
Established 1853 in the U. S. A.
The Mehlin Franchise Today is the Most
Valuable Asset a Merchant Can Possess
READ THIS AND CONVINCE YOURSELF
ALWAYS A LEADER
In Advanced Scientific Construction of Its Product and Its Ability to Adjust
Itself to Conditions Required by the Reorganization of Our Industry
THE OLD HOUSE OF
PAUL G. MEHLIN & SONS
WILL CONFINE ITSELF TO THE MANUFACTURE OF TWO PIANOS
An
Inverted Grand Upright
and a
Viola Grand
Style A
Style A Viola Grand
5 feet 1 inch long
Style 3 Inverted Grand
3 feet 8 inches high
Offered to the trade on a strictly cash or
four months' trade acceptance basis only
The individuality and superla-
tive quality of Mehlin Pianos will
be strictly adhered to and they
will contain the
The advantages of this policy
to the leading merchants of
the industry requires no com-
ment.
PATENTED FREE VIBRATING SOUNDING BOARD
AND THE NEWLY
PATENTED SUSPENSION RIB CONSTRUCTION
After four consecutive generations (over 324 years) in which the Mehlin family were directly connected with the musical
arts and piano manufacturing of Europe, Paul G. Mehlin established himself in New York City, 1853. During these 76
years he, his sons, and his grandsons have faithfully adhered to the family motto "Festina Lente" (created in Rome before
1408) and the old house of Paul G. Mehlin Sons is today under the same direct management and ownership of the original
family. Mehlin Pianos hold an enviable reputation in the industry today for superior workmanship, tone quality, durability
and advanced scientific construction. Twenty-nine U. S. and foreign patents for piano construction alone, have been granted
to them. The last two on March 12, 1929-
Write us for full particulars
PAUL a MEHLIN .& SONS
CHAS. MEHLIN, Pres. & Treas.
PAUL G. MEHLIN, Vke-Pres. & Secy.
Executive Offices—West New York, New Jersey
Showrooms—509 Fifth Avenue at 42nd Street, New York City
Factories—849 to 863 East 141st Street, New York City
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
JUNE, 1930
Are you ready
For the big surprise GULBRANSEN has for the
Piano Industry—to be revealed at the National
Convention in New York City — June 9th
A REVIEW OF
Gulbransen's Pageant of Progress
The Registering Piano—The startling introduction of the
Gulbransen Registering Piano is still fresh in the memory
of thousands. Undoubtedly the outstanding profit maker of
its day for piano dealers.
One Price Policy—Gulbransen pioneered the nationally
advertised one-price policy when everybody said it couldn't
be done.
'J.
Home Series Line—Which startled the piano industry with
its wonderful values—an upright at $275 and a beautiful
grand at $495. Exceptional values the results of volume
production.
The Educational Campaign—During 1929 Gulbransen
inaugurated a successful selling campaign among their
dealers which resulted in a 23% average increase in business
among the group of dealers who used the campaign.
GULBRANSEN RADIO
The GULBRANSEN "CHAMPION"
model radio for 1930 will be shown at
the R.M.A. Trade Show, in Atlantic
City, Booth D-20 and 21, also at the
Chelsea Hotel, Atlantic City, June 2-6.
Visit the Gulbransen display, or write
for complete detailed information about
the sensational new GULBRANSEN
"CHAMPION" radio »et.
And Now
Get ready for the next innovation—the next great step forward in piano history
which Gulbransen will reveal at the National Convention in New York City, June
Oth, 1930. The Gulbransen display will be at the New Yorker Hotel, Room 33,
33rd floor.
Advance Information
—for the convenience of those dealers who will not be able to attend the Convention,
we are prepared to send complete details regarding GULBRANSEN'S biggest profit
opportunity. Write or wire today for full details. Make 1930 your most profitable
year with Gulbransen.
,
GULBRANSEN COMPANY
Kedzie, Chicago, Sawyer and Spaulding Avenues
CHICAGO, ILLINOIS
PIANOS —RADIO
Makers of fine musical instruments for the home for over a quarter of a century

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