Music Trade Review

Issue: 1930 Vol. 89 N. 5

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
26
The Music Trade Review
FROM THE NEW
SONGUND
Some Recent Fox Co.
Publications of Promise
THE DAWN BROUGHT ME
LOVE AND YOU
AT THE END OF THE
DAY. WITH YOU
The Sam Fox Publishing Co. reports a very
satisfactory demand for a number of its recent
publications, including the ballad "At the End
of Cobblestone Road" by Carlo & Sanders and
Tom Burke, which is being featured by the
Happiness Boys, the Capitol Family and on sev-
eral radio programs; "When Twilight Comes,"
by H. J. Pandler, which has been recorded by
John McCormick, and "Bambina," a lively fox-
trot by Allan Stewart and Don Kendall. The
latter is a fox-trot that has a very appealing
melody.
'
'
The Witmark BlackwWhite Series
"Song of the Islands"
Sets New Recording Marks
VICTOR HERBERT'S
THINE ALONE
M. WITMARK & SONS, NEW YORK
1659 BROADWAY
Benny Davis Featured
Artist at the Capitol
Benny Davis was a featured artist at the
Capitol Theatre during the entire week begin-
ning April 11, presenting a number of his song
successes including several from the catalog of
Davis, Coots & Engel, Inc., among them
"Sharing," which he wrote in collaboration
with J. Fred Coots, and the popular "Dream
Avenue." Mr. Davis also appeared with the
Capitol Theatre Family in its radio program
on Sunday evening, April 13. Later on Mr.
Davis embarked on a fifteen-week vaudeville
tour over the Loew circuit.
Late in July Benny Davis and J. Fred Coots
will leave for the Coast to write additionaal
songs for the forthcoming film production of
the stage success, "Sons C Guns" in which Al
Jolson will be starred.
While in New York recently John Abbott, of
the English firm of Francis, Day & Hunter,
closed a deal with Harry Engel whereby his
company will represent the Davis, Coots &
Engel catalog abroad. Altogether the new
company appears to be making noteworthy
progress in all directions.
"Song of the Islands," the Hawaiian hit pub-
lished by the Edward B. Marks Music Co., bids
fair to set some new high marks in the number
of times it is being recorded by the various
phonograph companies. To date there arc three
Victor records of the number, one a Hawaiian
recording, the second a waltz arrangement by
Wayne King and his orchestra, and the third an
organ record by Jesse Crawford.
Okeh has gone Victor one better by listing
four separate records of "Song of the Islands,"
one by the famous Armstrong Orchestra, an-
other an Hawaiian orchestra, then an organ
solo and a vocal quartet. Records have also
been made of the number by Brunswick, Co-
lumbia, Cameo, Velvetone, Perfect, Banner, and
other records.
Now Professional Manager
For Davis, Coots & Engel
Elmore White, formerly professional man-
ager for DeSylva, Brown & Henderson, has
joined the firm of Davis, Coots & Engel in the
same capacity, and has also become a junior
partner. He will be assisted by Matty Levine,
also formerly of the D. B. & H. staff.
Tony Pace, well-known orchestra and re-
cording man, has joined the stafF of Davis,
Coots & Engel as assistant to Nat Schaiken.
Nerhood With Schirmer
from M-G-M's "Untamed"
Roy Nerhood, for several years traveling rep-
resentative for R. H. Huntzingcr, Inc., is now
with G. Schirmer, Inc., as traveling representa-
tive for that firm. He has a host of friends
and acquaintances in the trade who will appre-
ciate his new opportunities. Mr. Nerhood is a
singer of wide reputation, having been soloist
in several New York churches and also having
sung over the radio. His first trip with Schirm-
er, Inc., will begin soon.
from Fannie Brice's United Artist's
photoplay "Be Yourself"
Mills R-K-0 Director
BANK-NOTES
THE MONEY HITS
OF AMERICA
SHOULD I
from Metro-Goldwyn-Mayer's "Lord
Byron of Broadway"
CHANT OP THE JUNGLE
COOKING BREAKFAST FOR
THE ONE I LOVE
WHEN I'M LOOKING AT
YOU
from Lawrence Tibbett'a M-G-M
Spectacle "The Rogue Song"
THE WOMAN IN THE SHOE
from "Lord Byron of Broadway"
CHARMING
from Ramon Novarro's M-G-M musical
Romance "Devil May Care"
Robbins Music Corporation
799 Seventh Ave.
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITL,E FOR ESTIMATE
311 West 43rd Street
E. C. Mills, president of the Radio Music
Co., Inc., and formerly executive head of the
Music Publishers Protective Association and
the American Society of Composers, Authors
and Publishers, was recently elected a member
of the Board of Directors of Radio-Keith-Or-
pheum, Inc.
New York
ROBERT TELLER SONS & DORNER
New York City
MAY, 1930
Herb. Marks Recovers
Herbert Marks, son of the head of the Ed-
ward B. Marks Music Co., and an active factor
in the company's affairs, is now back at his desk
after an absence of some weeks made necessary
by an operation for appendicitis.
ou Covit Go fffOMg.
Vitk Any Feist Song,
IT HAPPENED JS MONTEREY
from*K\HG OF JAZZ"
IF I HAD A GIRl USE YOU"
D
r E *RIVERcf GOLDEN DREAMS
AROUND rne CORNER
*YOU(J£ THE SWEETEST
GIRL THIS SIDE «= HEAVEN'
CHECK , w DOUBLE CHECK
kSONG WITHOUT A NAME
"JUST CANT BE
BOTHERED WITH M E / '
"ALONE WITH MY DREAMS"
* WHERE THE GOLDEN
OAFFODI6S G R O W
VOU'RE ALWAYS IN MY ARMS*
/V-otf7*RlO R.ITA*
\IHBADREAM"
* l LOVE YOU S O *
*S0 SVMPATHETIC"
"THAT WAS DESTINV"
YOUR
AM I T H E ONE?
IF MY FRIENDS FIND YOU,
THEY LL STEAL YOU FROM ME
MY REVERIES"
CARIBBEAN LOVE SONG"
from*'HELL HAR.BOR,"
"DONALD, THE DUB"
COMEDY GOLF SONG
RAGAMUFFIN ROMEO
from "KING OF J A Z Z "
MINNIES MERMAID
SONG oTthe BAYOU
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IflAUrn mm***
1MUSK za
1 Sue re Hat idisi
;• . * V W » "IE
-t4 ^ s ^ C l
0]
i
TMEJ
KUSIC TRADE
A
ISBwBI
Published by The Music Trade Review, 420 Lexington Avenue, New York
1
Artists' Tie-ups
Secret of Fretted
/nstrument
In a recent article in The Review there was
described the manner in which Gibson, Inc.,
Kalamazoo, Mich., has worked out a highly effi-
cient system for running down prospective pur-
chasers of their goods so that the dealer can
comb his territory to the best advantage. The
plan enables the dealer to go after potential
buyers of banjos, guitars and ukuleles in a
manner that is sure to create buyer interest. So
much for the arousing of interest.
When the interest is worked up to a white
heat, so to speak, the hunted suddenly and
unsuspectingly becomes the hunter and the
prospect quite naturally is moved to seek the
Gibson dealer. The hunt is never made difficult
for the buyer-to-be, for a well-beaten trail leads
1
• •
' i
W?\T

%
Nick Lucas
straight to a nearby representative. At the end
of the trail is the dealer's cash register and the
customer's satisfaction in the ownership of a
fine banjo, guitar or whatever fretted instru-
ment he prefers to play.
Blazing the trail to the dealer's ,store is the
work of the Gibson representatives, and is ac-
complished in a variety of interesting ways,
such as through talking motion pictures, the
radio, phonograph.records, the stage and teach-
ers of fretted instruments.
By co-operating with featured players in the
talkies, Gibson, Inc. is able to provide its deal-
ers with tie-ups that can be readily transposed
into dollars and cents. Take the case of Nick
Lucas, for instance. When the famous "croon-
Nick Lucas Window Tie-up—J. W. Jenkins Co., Kansas City
27
ing troubadour" came to the front in his crown-
ing achievement, "Gold Diggers of Broadway,"
there was registered in the guitar field a very
pronounced leap in sales. The guitar trade was
stimulated particularly among dealers in Gibson
guitars, since Lucas played a Gibson, made ac-
cording to his own specifications.
That was one of the many cases where, by a
constant hammering away at the fretted instru-
ment prospect through national advertising,
sales letters and a multitude of other valuable
methods of creating buyer interest, Gibson, by
a few timely suggestions, was able to send sev-
eral thousand persons in search of the nearest
Gibson dealer for the "Nick Lucas Special'
guitars.
In the radio and sound pictures, Gibson has,
in addition to Nick Lucas, scores of headliners
playing their instruments, any one of whom can
put the dealer, in whose town the artist might
be playing, squarely in the path of many per-
sons interested in fretted instruments. This, of
course, is almost entirely the duty of the dealer.
Gibson keeps constantly reminding the dealer
of the unlimited opportunities to tie up with art-
ists playing their city, and keeps the dealer
posted on the ever-increasing list of new famous
players to join the "Gibsonite army."
So thoroughly educated are hundreds of pros-
pects to the Gibson before a show such as "Gold
Diggers of Broadway" is released that little is
needed, when the picture arrives in the dealer's
city, to close any number of sales. Just a
timely newspaper advertisement, window dis-
play, or a series of placards, and the sales begin.
Among the better known headliners in radio
and pictures, with whom the dealer can tie up
his local publicity and sales campaign, by virtue
of their connections with the firm of Gibson,
Inc., are the following:
{Please turn to page 29)

Download Page 26: PDF File | Image

Download Page 27 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.