Music Trade Review

Issue: 1930 Vol. 89 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
32
The Music Trade Review
Annual Meeting of Boston
Music Publishers' Ass'n
BOSTON, MASS.—The annual meeting of the Bos-
ton Music Publishers' Association was held at
the Parker House a few nights ago with Banks
M. Davison, the president, presiding. For the
most part it consisted in the election of officers
as follows: President, David C. King of the
Oliver Ditson Co.; vice-president, Henry R.
Austin of the Arthur 1'. Schmidt Co.; and secre-
tary and treasurer, Arthur C. Morse of Walter
Jacobs, Inc. One of the pleasant features of the
occasion was the presentation to James A.
Smith, the retiring secretary and treasurer of the
Association, of a handsome desk set. The pres-
entation was made by William Arms Fisher of
the Ditson Co., who told of Mr. Smith's long
years of service to the Association.
The speaker of the evening was Edward E.
Whiting, a writer for the Boston Herald, and
one of the trustees of the Boston Elevated Rail-
ways. Mr. Whiting, who as a journalist has had
a long Washington experience, gave some inter-
esting sidelights on the political life at the
capital.
The present-day place that radio has in the
music industry was the subject of considerable
discussion following Mr. Whiting's talk, and as
usual there was a sort of round-table discussion
of what radio has done and incidentally what it
has not done for the sheet music business.
Mr. Davison, as retiring president, delivered a
brief but Teeling valedictory, in the course of
which he urged his successor not to take him-
self and the Association too seriously.
R. H. Stanton Resigns
as Lyon & Healy Manager
The last few days of January were a particu-
larly busy time for "Bob" Stanton, head of the
sheet music department of Lyon & Healy, be-
cause he resigned that and a number of other
important positions and will hereafter make his
home in Los Angeles, Cal., where he has
accepted an important position with Harry G.
Neville, who has the sheet music departments in
the Platt Music .Co. and Wiley B. Allen Co.
stores in that city. The change was due to the
desire of both Mr. and Mrs. Stanton to be near
her parents, who, for a long time have been
residents of Los Angeles. Mr. Stanton also re-
signed as a director of Lyon & Healy, where he
has been for twenty-six years, as president of
the National Association of Sheet Music Deal-
ers, and as secretary-treasurer of the Associa-
tion of Music Exhibitors, co-operating with the
Music Supervisors' Conference for the central
district.
What the Lyon & Healy people thought of
him was partly shown by a surprise party which
they gave Mr. Stanton at the Auditorium Hotel
on January 30, where President Dunham, on be-
half of the board of directors and the employes,
presented Mr. Stanton with a handsome wrist
watch suitably inscribed. Some seventy-eight
people were present.
On February 3 Mr. and Mrs. Stanton went
East to enable him to make arrangements for
the continuance of the work of the sheet music
dealers, the duties of the president's office prob-
ably falling to Vice-President Jack Hamill, and
the Stantons expected to reach Los Angeles by
February 15.
Edward Fitzmaurice, for thirty-one years
capable employe of Lyon & Healy, has been ap-
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
BEND MANUSCRIPT AND IDEA OF
TITLE FOB ESTIMATE
311 West 43rd Street
N*w York City
MARCH, 1930
pointed to the managership of the sheet music
department in succession to Mr. Stanton, and
assumed his duties February 1.
Jahn's Music House Wins
Window Display Prize
YOU CANT GO W R O N G
WITH ANY FEIST SONG'
^——^—^—^——^
Watch It/ It's A HIT-Sure as Shoohin'
A
Jahn's Music House, Chicago, won first prize
in the annual Winter display contest conducted
by the Century Music Publishing Corp., the
judges being: F. C Bruns, Federal Advertising
Agency; B. W. McClelland, Musical Merchan-
dise; B. B. Wilson, Music Trade Review, and
A. Boylston, Music Trade News. Second prize
went to Orton Bros., Butte, Mont.; third prize
to Rene Martin, Joliette, Quebec, Canada;
fourth prize to Day's Music House, Elyria, O.,
and fifth prize to Butler Bros., Auburn, N. Y.
The response to the Century Co.'s invitation
to participate in the annual contest was un-
usually strong and the many displays submitted
were of such high standard that the judges had
a difficult task in reaching a decision that would
be fair to all parties concerned. In view of the
splendid co-operation on the part of the dealers
throughout the country special prizes were
awarded to twenty additional displays, at the
suggestion of the judges, which was concurred
in by the officers of the company.
Music of Two New Films
Published by D., B. & H.
De Sylva, Brown & Henderson, Inc., are pub-
lishers of the music of two important new film
presentations. The first is "Rich People," a
Pathe picture in which the big number is "One
Never Knows" by Walter O'Keefe and Bobby
Dolan, and the second is "Happy Days," a Fox
movietone featuring the song "Mona" and "I'm
on a Diet of Love."
Dodd Takes Over Windsor-
Poling Sheet Music Co.
AKRON, O.—The Dodd Music store has acquired
the sheet music departments of the Wind-
sor-Poling Co., one of the largest music houses
in the Akron area, according to announcement
by Earl Poling, head of this concern.
The new company has already taken charge
of the sheet music departments of the store,
which are to be enlarged and new equipment
added. Bruce Dodd is head of the new con-
cern and is well known in the local music circles
and has long been identified with radio broad-
casting in this section.
Harry Engel Visits Coast
Just A * Natural* Hit/
FUNNY, DEAR., WHAT
LOVE CAN DO"-
?udy Vallee Picked ^Another Greats
LOVE MADE A GYPSY
OUT OF ME"
Qhe Waltz HitOfTh World!
"LOVE ME

Waltz Hit by the Writer of
IT HAPPENED IN M0NTEREV1
from PADLWHITEMA1& Rcture'The KINGofJAZ2U
xAabd Waynes Deli&htfid Fox %ot Songl
DO ^ LOVE ME"
JUST A TINV BIT - DO YA'3
•••••••••••1
DifPrent and Unusual/
WE LOVE
I LOVE YOU SO"
\Xokris6Fiorito's Charming Waltz Song!
Sensational
Waltz Song from RioRitd^
NN
YOUM: ALWAYS
IN MY ARMS*
Fox 9rot Hit Prom*RioRita'
/
*SWEETHEART,WE
NEED EACH OTHER.
\\
De Sylva, Brown & Henderson, Inc., recently
acquired the catalog of Green & Stept, Inc., one
of the outstanding numbers of the catalog being
the ballad "Congratulations."
Davis, Coots & Engel, Inc., recently accepted
for publication a new song by Harry Richman,
Pete Wendiing and Jack Maskill, entitled
"Dream Avenue."
3iggerAnd Better Than Ever/
I'M J U S T A
//
VAGABOND LOVE&
«\
Harry Engel, of Davis, Coots & Engel, Inc.,
recently made a flying trip to California to
carry on some important negotiations for his
company in connection with new film releases.
At the present time the company is enjoying a
strong demand for the music of the success
"Sons o' Guns," for which Benny Davis and
J. Fred Coots wrote the music. The featured
numbers include "Why," "Cross Your Fingers,"
"It's You I Love," and "Red Hot and Blue
Rhythm."
THE ONE i L O V E
\JUST CANT BE
BOTHERED WITH M E
One Of ''The Real Hits! t.i
SATISFIED
Bright/
Snappy .'I DanCey!/!
*THE TALK OF
THE TOWN*
wmmmmmmmmm
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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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Published by The Music Trade Review, 420 Lexington Avenue, New York
Fretted
Instrument
Prospect
the
By B. B. WILSON
A Platt Music Co. Display
HE old saying, "There are larger fish in musical merchandisers outside of active dis- in the musical merchandising industry.
the sea than have ever been caught," tributors of Gibson products.
Perhaps it may seem odd to refer to a mer-
might be paraphrased to read, "There
It is interesting to note that the Gibson Co., chandising policy as a "system." Yet "system"
are more fretted instrument prospects in through its distributors, enjoys a profitable is the right word, for Gibson progress has been
the U. S. A. than have ever been dreamed of." volume of sales of these lesser-known instru- based, first and last, upon the adopting of a
This thought was suggested by a visit to the ments, as well as the banjo, guitar, mandolin carefully thought-out plan of action to which
factory of Gibson, Inc., Kalamazoo, Mich., and and ukulele. And—as the story writers would it has strictly adhered.
an opportunity to study, at close range, the phrase it—"thereby hangs a tale."
First in importance, at least to many musical
methods used by this organization to create
How does the Gibson company go about merchandisers, is the consistent program of
and ripen an unusually large volume of annual creating an active and profitable demand for national advertising. Followed year in and year
fretted instrument sales.
these instruments? That was the leading ques- out, using a moderate but effective space in a
Fretted instruments, of course, are familiar tion in my thoughts as I chatted with Guy dozen or so of the leading national magazines,
to all members of the musical merchandising Hart, general manager, and Frank Campbell, the number of live leads produced over an an-
trade as the banjo, guitar, mandolin and ukulele. sales manager of Gibson, Inc., and in answer nual period is a revelation both to the power
Since having the advantage of a "close-up" to a question I was permitted an intimate view of the advertising dollar, properly expended,
view of the fretted instrument industry as rep- of the effective system which has brought this and to the active interest of the American pub-
resented by the Gibson organization, we learn organization to the front as one of the leaders lic in tilings musical. This may appear to be
a wasteful expenditure of money,
that there are many more mem-
but if someone does not keep
bers of this interesting family.
the thought before the general
For example, we listen to the
public interest in fretted instru-
entrancing strains of the man-
ments will soon die out.
dola—an instrument correspond-
ing to the viola of the violin
These leads art- not only
family. To the baritone voice of
turned over to the local distrib-
the mando-cello, which is, of
utor in each community for per-
course, the cello, played a la
sonal contact and attention, but
plectrum or pick—and to the
are also followed up direct with
deep, pulsating rhythm notes of
a strong mail campaign from the
the mando-bass.
home office.
As a variation there is the be-
A close inspection of this fol-
witching music produced by in-
low-up reveals that it is no ordi-
struments known as the man-
nary mailing campaign, but a
dolin-banjo, the cello-banjo, the
well-rounded affair in which the
guitar-banjo and the bass-banjo.
prospect is appealed to from
every possible angle to induce
In fact, the fretted instrument
action. Cold indeed would be
family has revealed itself as lack-
the individual who does not re-
ing nothing to complete its pos-
spond actively to one or another
sibilities as a full symphonic en-
of these appeals.
semble—something that may be,
perhaps, a surprise to many
(Please turn to page 36)
How Janseen Bros. Tie-up Window Display and Artist
33
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