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Musical Merchandise Section of The Music Trade Review
The members must be in their respective seats
at the time appointed. No playing or dilly-
dallying with instruments until the director
takes his stand and then the tuning should begin
individually under his direction. The director
ELKHART, IND — A convention of the distribu- must have a plan for each rehearsal. The band
tors for the Pan-American Band Instrument & should never be allowed to select the number
Case Co., was held at the factory of the com- to be played at public appearances, and very
pany here on January 14 and 15, among those seldom at rehearsals. The social problem, so-
present being Frank Howard, of the J. W. Jen- called, becomes no problem at all where the
kins Sons Co., Kansas City; Henry Gerson, of band is conducted properly.
In the case of the Strongsville band the par-
Carl Fischer, Inc., New York; Charles Sonfield,
of C. Bruno & Son, New York; John Luellen, ents who bring their boys and girls to rehearsals
twice a week have their own parent music or-
of the Continental Music Co.; E. Holmes, of
Tonk Bros., and Morey Berlin, of the Chicago ganization, and this has done wonders in help-
ing develop the band. When parents become
Musical Instrument Co., all of Chicago.
Interesting meetings at which the progress interested in the same things as their children
made in 1929 was reviewed and the prospects it is a long step forward toward success, and
for 1930 discussed, were held each morning and this is especially true of music. They are eager
afternoon, the meetings being divided by get- to co-operate with the director, and the dealer,
together luncheons. One of the features was by showing his interest, makes friends of the
the showing of a film of activities in the Pan- parents and sells additional instruments to them
for their own use in many instances.
American factory.
The Strongsville band has raised approxi-
Pan-American Distributors
in Convention in Elkhart
Carl Fischer-Conn
Merger Is Announced
Announcement was made last month of the
merger of the musical instrument department
of Carl Fischer, New York, with C. G. Conn,
Ltd., of Elkhart, Ind., and it was stated that
the Conn interests would operate the Carl
Fischer musical instrument department along
the same lines as heretofore and with the same
personnel. The Fischer department will han-
dle the jobbing end of the business as the
Eastern division of the Continental Music Co.,
while its retail and mail-order activities will
be continued under the name of the Carl Fischer
Musical Instrument Co.
While it is planned to increase the activities
of the new organization, the same lines of mer-
chandise which the Carl Fischer firm has han-
dled in the past, will be continued, including
Pan-American band instruments, Buffet Paris-
make woodwind and reed instruments, Hein-
rich Theo. Heberlein, Jr., violins, violas, and
cellos, Franz Winkler violin bows, Caruso
brand of strings, Baker's violin rosin, Gold
Band reeds for clarinet and saxophone, Rock-
well music stand, Leopold Auer violin outfits
and chinrests, and many other well-known
items.
Walter S. Fischer, a son of Carl Fischer,
founder of the business and who has been its
directing force for a number of years, has be-
come a director in the Conn Co.
How to Organize
the Small Town Band
(Continued jrom faye 35)
in touch with the members of the band and
encourage them to progress. Show a personal
interest in their problems and supply their
wants, no matter how small, in a cheerful and
friendly spirit. The result of such service is
the making of a lifetime customer in many in-
stances.
Mr. McCormick is a strong believer in ex-
tending an invitation to girls as well as boys
to join a school band. They are enthusiastic
and make good musicians. His experience has
also proven the following: the more officers the
better, because an officer feels a certain share
of responsibility. Therefore in perfecting the
organization the following appointments are
made: President, vice-president, secretary, treas-
urer, librarian, custodian, editor, student direc-
tor and drum major.
Regarding the band itself the following things
are absolutely necessary: All members should
be willing to accord to the band their full sup-
port, and if a member is not willing he should
be dropped. He must come equipped with every-
thing he needs to be a 100 per cent member.
mately $4,000 in four years by playing at fairs,
concerts, etc., in their own and adjoining towns.
Last Spring uniforms for the entire band were
purchased and paid for. Recent instruments
purchased include two Sousaphones, one bass
saxophone, four French horns, one baritone
horn, a bass drum and several saxophones and
an oboe.
The amount of business that a dealer secures
from such a band is not only surprisingly large,
but it is constant. As one of the organizers he
is looked upon with considerable respect. His
advice is sought by members and parents and
he can render a service that makes him almost
indispensable. Music and repairs are quite an
item in addition to the new instruments that are
bought from time to time.
Both Mr. Whitney and Mr. McCormick have
organized many bands in both city and coun-
try towns and their experience as just set forth
may show some dealer who has failed, or be
of help to some who arc starting, for the tricks
of the trade can be mastered by following the
successful methods of others.
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$400
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I llustr
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Catalog and
Dealer Prices
41
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