Music Trade Review

Issue: 1930 Vol. 89 N. 12

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
DECEMBER, 1930
L. Wolfe Gilbert Now
Marks Professional Manager
With the signing of L. Wolfe Gilbert as
general professional manager on November 1,
the Edward B. Marks Music. Co. thus gave
notice of the starting of an aggressive cam-
paign on popular songs, following the activities
in the popular field for which the company
has been recognized since its organization, as
is evidenced by the success of such numbers
The Music Trade
29
Review
both to the music student and the teacher, and
which should go far to strengthen their libra-
ries. These include the second book of the
"Music Theory for Piano Students" prepared by
several noted authorities; "The Musicians'
Arithmetic," consisting of drill problems in the
scientific study of composition by Max F.
Meyer, Ph.D., and "The Rhythmic Way" by
Mary Hildeburn Parsons which consists of a
series of scales, chords and rhythms for the pi-
ano.
Music Publisher's Article
in "System" Magazine
The November issue of System, noted pub-
lication devoted to business and business ef-
ficiency, contains an article by J. J. Robbins,
of the Robbins Music Corp., titled "Passing
Tdeas Along," and relating to what extent the
principles of big business are incorporated in
the administration of the Robbins firm.
Madrid" New Fox Success
The Sam Fox Publishing Co. reports that its
newest number "Madrid," a snappy six-eight
piece of Spanish type music from the Follies
Bergere is proving distinctly popular and is
being featured by a number of the leading or-
chestras throughout the country. It is prov-
ing a worthy successor to the company's re-
cent hit "Venetia."
New Cuban Song Success
"The Peanut Vender," an adaptation of the
popular Cuban number "El Manisero," is one
of the outstanding numbers of the Edward B.
Marks catalog at the present time, having suc-
ceeded the very popular "The Song of the
Islands." The number was first featured here
by Major Bowes and His Capitol Family and
is now being playe"d by the majority of the
leading orchestras.
JUST OFF THE PRESS!!
L. Wolfe Gilbert
as "The L'arade of the Wooden Soldiers ' and
most recently "The Song of the Islands' and
of many others in between.
In selecting Mr. Gilbert to head the pro-
fessional department, the Marks Music Co. has
chosen a veteran in professional experience
with a large following and years of successful
experience. In a sense it is like a homecoming,
lor it was with the Marks Co., or rather its
predecessor, Joseph W. Stern & Co., Mr. Gil-
bert first won his success as a professional
manager. While with that company he wrote
such hits as "My Little Dream Girl," "Shades
of Night," "Lily of the Valley," "My Own
Iona" and many others. Before taking up his
new work he had spent some time in Holly-
Wood writing for films.
In joining the Marks Co. Mr. Gilbert brings
with him two new songs, "On the Winding
Santa Fe," a waltz written with Abel Baer,
and "There's Something Missing in Your
lives," written by Dave Dryer.
Work has
already been started on these numbers, as well
as several other publications. Miss Fritzi
facobv will be assistant to Mr. Gilbert.
New Standard Catalog
for Red Star Music Co.
The Red Star Music Co., Inc., under the
direction of Jay Witmark, in accordance with
a new policy outlined when Mr. Witmark as-
sumed the management, is preparing for early
release a catalog of standard numbers of the
semi-classic type.
Charles Wakefield Cadman is represented in
che new catalog by two songs, "The Little Blue
Gate," with lyric by Edward Lyman, and "My
Lonely Heart," with words by William Ker-
nell.
Joseph McCarthy and James Hanley
contribute "When the Robin Sings After the
Rain," "The Harp With a Broken String" and
"Song O' My Heart."
Other compositions
which, with the above-mentioned songs, will
constitute the nucleus of the new roster, in-
clude "Oh Love, Why Do You Pass Me By?"
and a new arrangment of "The Rose of
l'ralee," by Edwin Schneider, as sung by John
McCormack.
New Ditson Publications
Recent publications of the Oliver Ditson Co.,
Boston, include several books of distinct value
Founded on the characters from the famous juvenile books by Johnny Gruell
MUSIC BY WILL WOODIN
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•<•%
* .>f*
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Published by
MILLER MUSIC
INCORPORATED
62 WEST 45th STREET
NEW YORK
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
rchestras
are Moldrcm's
Specialty
Karl Moldrem
romp around during rest periods, but when their
leader taps his music rack they are all attention.
Mr. Moldrem has trained the orchestra in
accordance with the ideas set forth in the
method developed by himself which is pub-
lished by the Century Music Co. of New York
and is designed to present the fundamentals
of music in a manner easily understood by the
kindergarten 'child who has learned his alpha-
bet and his numerals. He states that the suc-
cess of the method lies not alone in the sim-
plicity but depends in no small measure on the
spirit of co-operation shown by the parents of
the child. Where the baby's mother is patient
and thorough in supervising home practice, the
progress made is notable.
This baby orchestra in Hollywood has given
concerts in public to audiences that, in size,
would flatter one of the big symphony organi-
zations, and, despite the fact that two or three
thousand people are facing the youthful play-
(Plcasr turn to page 32)
H
OW old must a child be before it can
be successfully trained in orchestra
playing? There are those who claim
that youngsters are most susceptible
to training between the ages of ten and twelve
and progress from then on with the result that
in many localities orchestras of boys and girls
are recruited from youngsters of those ages
and up.
As a matter of fact, Karl Moldrem, who is
connected with the Wurlitzer Co. store in Los
Angeles, has demonstrated that youngsters of
four or five years, properly directed, can be
organized into a most acceptable orchestra,
taught to take their work seriously and made
to show marked ability as musicians.
Proof of this fact is found in the Holly-
wood Baby Orchestra organized some time ago
by Mr. Moldrem. It meant the importation of
tiny violins of almost toy size and a great
amount of patience, but the result has been a
musical group that has won for itself a nation-
.wide reputation. A recent photograph- of the
orchestra reproduced herewith gives some idea
of the youthfulness of its members who play
under the baton of a four-year-old conductor.
Newspapers have given the orchestra much
publicity and what has impressed the writers
particularly is the seriousness with which
the youngsters go about their playing. They
The Hollywood Baby Orchestra—(Inset) Karol Kay, Soloist
30

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