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The Music Trade Review
DECEMBER, 1930
JNew Sousa March for
Sam Fox a Great
Washington Bi-Centennial
Believer in Publicity
The latest Sousa march, the "George Wash-
ington Bi-Centennial March," was launched un-
der most auspicious circumstances in Washing-
ton, D. C, on October 30, when John Philip
Sousa and his band visited that city and was
received at the Union Station by the United
States Marine Band, which Mr. Sousa conducted
for many years.
The Marine Band escorted Sousa and his
organization up Pennsylvania avenue to the
White House, where they were received by
President Hoover, and then the noted band-
master lead the Marine Band in the first per-
formance of his new march.
The "George Washington
Bi-Centennial
March" will receive much general publicity dur-
ing 1 the next few months in view of the fact
that it lias been adopted as the official march
by the committee in charge of the erection of a
suitable national memorial in Washington to
the memory of the father of his country. The
march is published by the Sam Fox Publish-
ing Co.
Planning Revival of
Five Old-Time Songs
The Edward B. Marks Music Co. is acting
as agent for the veteran publisher Frank Hard-
ing in the issuing of new editions of several
old-time songs that were particularly popular
in their day. The numbers to be revived in-
clude "Throw Him Down McCloskey," Maggie
Cline's great success for many years which was
written by J. W. Kelly; Joe Sullivan's "Where
Did You Get That Hat"; Dan McCarthy's "The
Hat My Father Wore"; Tom Casey's "Drill,
Yc Tarriers, Drill," of Harrigan & Hart days,
and the ballad "There Is No One Like Mother
to You," written by J. R. Lucier, popular in
the nineties.
61.
Sweet and Low" Opens
The Billy Rose production, "Sweet and
Low," opened Monday night, November 17,
at Chanin's Forty-sixth Street Theatre, and
offered, among other features, the unusual song
success, "Overnight," by Lou Alter and Billy
Rose, and sung by Fannie Brice. It is pub-
lished by Robbins.
r *
If Sam Fox, head of the Sam Fox Publishing
( o., has any faults, that of being parsimonious
ii! the matter of publicity is not one of them,
lor there are few, if any, music publishers free
of film or radio affiliations who issued more
extensive publicity matter in support of their
publications.
The Fox catalog, as is generally known, runs
the gamut of music and includes popular music,
music for schools and teaching work, band and
orchestra folios and selections, versions of
grand opera for school use, octavo groups, clas-
sical numbers, etc., and in connection with each
group there is available a great amount of di-
rect mail publicity sent out in abundance at
regular intervals with a view to bringing busi-
ness to the dealers' stores.
In addition to the direct mail matter Mr. Fox
also advertises extensively in those publications
that go to school supervisors and other authori-
ties, to music teachers and to the general pub-
lic, and, in short, gives to the d-ealers handling
his publications an abundance of support de-
signed to make their sales easier. Much of the
publicity material is so designed that it is par
ticularly suited for the use of the dealer in
strengthening his direct contacts locally, and all
of it is free for the asking.
There is no question but that the policy of
Sam Fox, in continued co-operation with the
dealer after the order has been placed and filled,
has been instrumental in winning success for
him.
M. Baker Heads Robbins
Orchestra Department
As the result of a switch which returns Al
Skinner to Detroit as representative for the
Robbins Music Corporation in that city, Mur-
ray Baker assumes charge of the Robbins
Orchestra Department, with headquarters in
Now York.
Max Freedman has reopened his musical in-
strument and radio store at 17 William street,
Buffalo, N. Y., having returned to his "first
love" after some time on Main street. His
new east side store is one of the finest in the
city.
BANK-NOTES
MUSIC BOOKS
THAT SELL
FOLIO
ROBBINS SAXOPHONE FOLIO
OF POPULAR AND TALKIE
SONGS
ROBBINS T E N O R - B A N J O
FOLIO OF POPULAR AND
TALKIE SONGS
Robbins Music Corporation
799 Seventh Ave.
New York
Now
Are you prepared to take advantage
of our great 1930-31 advertising
campaign?
Cooperative hook-ups will be sup-
plied you free for the asking.
Boost for Century while Century
ads are boosting for you.
Music Engravers and Printers
CENTURY MUSIC
PUBLISHING CO.
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
231-Z35 West 40th Str««t
NEW YORK
ROBERT TELLER SONS & DORNER
311 West 43rd Street
New York City
A set of six tone pic-
tures, portraying au-
t u m n a 1 impressions.
(For Piano) $1.50.
IN AN OLD
ROSE
GARDEN
fey
Charles Huerter
Sketches for the piano,
possessing an individual
c o l o r , characterizing
this American Com-
poser's successful works.
$1.00.
FOUR SONGS
by
Jessie L. Deppen
i&oiu?* \
A most beautiful and
pleasing collection of
semi-classic s o n g s —
every one a gem. $1.00.
MEMOIRS
by
J. S. Zamecnik
Four superb tone poems,
expressing in a charm-
ing way the romance of
yester-years.(For Piano)
$1.50.
TWILIGHT
SKETCHES
by
Frederick A.
Williams
Three charming melo-
dies, presenting in a
musicianly manner the
thought suggested in
each title. (For Piano)
$0.75.
AT THE
BAL MASQUE
by
Wilson G. Smith
An "Episode d'Amour"
—depicting the love
story of Pierrot and
Columbine, told with
pianistic delight. (For
Piano) $1.25.
A cycle of American
Indian Songs, whose
poems and melodies
breathe the very atmos-
phere of Indian Life.
Published in 3 keys.
$1.5.0.
THE MONEY HITS
OF AMERICA
HOLLYWOOD DANCE
NO. 2
AUTUMN
SKETCHES
by
Wilson G. Smith
SONGS OF
SONG-AH-TAH
Words by
Chas. O. Roos
Music by
Homer Grunn
o
WORLD FAMOUS CHRISTMAS
SONGS
"Say I t W i t h
Music"—what other
gift could express the senti-
ment of the season as well?
We list on this sheet a few
of our most attractive vocal and piano
collections, each an artistic gift that any-
one interested in music will appreciate.
Special Xmas envelopes will be supplied
with all copies, making this a most com-
plete holiday offering.
ROMANTIC
SKETCHES
by
Wilson G. Smith
Three inspiring gems
for the piano, graceful
and picturesque in their
flow of charming mel-
ody. $1.00.
SUITE
POETIQUE
by
Albert Gehring
A delightful suite of
fanciful moods for the
piano. The composi-
tions are melodious and
replete with musical
beauty. $1.00.
Usual dealers rates will apply. Extra
10 per cent discount on quantities of
2 5 or more assorted.
•
Published by
,
,-
Sam "Fox Publishing (P V r '"i\
Cleveland,Ohio, U.SA.
vyorKOjjice • 158-I6O West
^ I