Music Trade Review

Issue: 1930 Vol. 89 N. 12

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
The Music Trade Review
DECEMBER, 1930
Contrasted to this is the three-fourths loss
clause. With such a clause only three-fourths
of the loss developing is paid. In the foregoing
(Continued from page 3)
illustration, for instance, the property is worth
$60,0O0/$30O,O0O of $100,000 the amount of in-
"The per diem liability under this policy dur- $12,000, but with the three-fourths value clause
surance carried. This would be 1/5 of $100,000, ing the time of a partial suspension of business attached only $9,000 in insurance was carried
or $20,000, in insurance applying to building shall be limited to the 'Actual Loss Sustained,' and paid for, and in the event of a total loss
only $9,000 could be collected, and in the event
three, wherein the total values are $60,000. This not exceeding that proportion of the per diem
of a partial loss the full partial loss. However,
liability that would have been incurred by a
is arrived at, as explained, by applying the
with the three-fourths loss clause the value of
pro rata distribution average cause. But now co- total suspension of business which the actual
the property could be $12,000 and if a total loss
insurance must be next applied. With $300,000 per diem loss sustained, during the time of such
occurred only $9,000 could be collected. But
in values instead of $200,000 the assured be- partial suspension, bears to the per diem loss
if an $8,000 loss occurred than only 3/4 of
which would have been sustained by a total
comes a co-insurer, for he has only $100,000 in
that loss, or $6,000, would be collected. There
suspension of business, for the same time, or all
insurance and should have $150,000. So we go
is an important difference between these two
back to building three—the values are $60,000. properties described herein, due consideration
clauses.
being given to the experience of the business
Applying the 50 per cent co-insurance clause
Co-insurance Clause
he should have $30,000 insurance on building before the loss and the probable experience
thereafter."
The functions of this clause have been ex-
three. The pro rata distribution clause pro-
plained many times and represent the funda-
vides only $20,000. In the event of a total loss
This partial loss provision is a co-insurance
he collects $20,000, but if there is a partial loss
control in itself and only permits you to col- mental of fire insurance and the basis for the
premium charge. The higher the co-insurance
such as $10,000 he collects 20,000/30,000 (what
lect in the proportion that the amount of in-
the less your rate. The credits vary by states
surance carried bears to the total earnings in-
the amount of insurance applying on that build-
but the lowest rate is when you insure fully to
ing bears to the amount which should have volved. As partial losses are more frequent
value—sometimes the rate is reduced as much
than total losses it would not 'be fair to write
been carried in keeping with the agreement to
as 35 per cent for 100 per cent co-insurance.
the policy without this stipulation, for other-
insure 50 per cent to value) of $10,000, or $6,666.
Generally there is a flat rate, an 80 per
wise you could insure for a small per diem
With most fire insurance risks the 80 per cent
cent co-insurance rate which is from 20 per
and 90 per cent co-insurance clauses are used, sum and receive the same proportion as the fire
policyholder who insures his earnings one hun- cent to 40 per cent lower than the flat rate.
but on riot, explosion, windstorm and other
For 90 per cent co-insurance 10 per cent off
coverages 50 per cent co-insurance is common. dred per cent.
the 80 per cent rate is allowed—and 5 per cent
To further clarify the operation of this par-
This only when you insure all of your loca-
more allowed for 100 per cent co-insurance.
tial suspension clause the following example is
tions, buildings or contents under one blanket
Notwithstanding, very few insurance buyers as
given:
policy covering over all. If you take out a
yet
seem to grasp the workings of the clause, a
The per diem limit under a Use and Occu-
separate policy for each, there is no pro rata
great many music dealers believe that when you
pancy policy on your business, we will say, is
distribution clause, but there is the co-insur-
$1,000. You suffer a fire and the actual per attach the 80* per cent co-insurance clause, for
ance clause which is explained later.
instance, you only collect 80 per cent of
diem or per day loss is $200.
How r ever, the
The adjustment of partial losses under the
the loss. This is wrong. In accepting the co-
per diem loss which would have been incurred
per diem form of the "interrupted earnings" or
insurance clause, sometimes known as the "re-
in
the
event
of
a
total
suspension
of
your
busi-
Use and Occupancy contract is seldom under-
duced rate contribution clause," you agree to
ness is $1,200. ($200 more than the limit for
stood by retail music dealers. This clause is
keep your .property insured up to a certain per-
which
the
policy
happens
to
be
written.)
There-
found in every Use and Occupancy policy. There
centage of its value. If you comply with this
fore, as a co-insurance control and in keeping
is no charge for it and it cannot be excluded.
condition you will collect all of your losses in
with
the
partial
suspension
clause,
the
loss
paid
Use and Occupancy insurance costs about 20
full, either partial or total, not exceeding the
would be the proportion that the actual limit,
per cent less than the rate for your straight
face amount of the policy. If at the time of
$1,000,
bore
to
the
limit
which
should
have
fire insurance policy. To take care of these
loss your insurance is less than the percentage
been
carried,
$1,200,
or
$1,000
to
$1,200,
which
partial losses the Use and Occupancy contract
of the value which you agreed to insure then
in fractions is reduced to 5/6 and therefore
states as follows:
you are penalized.
5/6 of $200 would be the loss paid, or $166.65.
If you insured your store for $1,200 per day,
As a practical example, if your store is valued
all losses would be paid in full.
at $10,000 and you attach the 80 per cent co-
insurance clause, you agree to keep your build-
Three-fourths Value Clause
ings insured up to 80 per cent of its value, or
On many fire insurance contracts issued on $8,000. If there is a loss of $5,000 you collect $5,000
music stores the three-fourths value clause is
or any other amount of loss not exceeding the
attached. There is usually a credit in your
face amount of the policy, or $8,000. Of course,
premium for this clause—ranging in different
if you have a $9,000 loss you only collect $8,000,
States from 5 to 10 per cent off. In the event
i* you have a $10,000 loss you only collect $8,000.
df a loss and ttlso as a basis on which the rate of
Hut if you have a $7,500 loss or a $1,500 loss
premium is fixed the insurance company holds or any other amount less than $8,000 you collect
itself liable for only three-fourths of the actual
in full. The theory is that partial losses are
cash value of the properly in the event of a
more frequent than total losses, and therefore
loss. If your building, or contents, is worth
it is not necessary to insure to full value. But
$12,000 and is totally destroyed by fire, the
if you fail to keep your promise and when a loss
settlement under a three-fourths value clause
occurs you only have $5,000 in insurance in-
would be $9,000. Furthermore, in the -event that
stead of $8,000 you agreed to carry, then the
there is any other insurance on the property,
insurance company will pay only what the
a policy with the three-fourths value clause amount of the insurance, $5,000, bears to the
contributes pro rata only for the proportion of
amount of insurance which you should have
the three-fourths of the value. If by chance
carried, $8,000, or 5/8 of the loss.
the liability of the insurance company happens
The insurance company would pay in the event
to be less on the property than the amount
For generations Poehlmann Music
of
a $5,000 loss," 5/8 or $3,125, and you would
of insurance, and a premium has been paid to
Wire and Fly Brand Tuning Pins
have to stand the remaining 3/8 or $1,875 be-
the
insurance
company,
it
will
on
demand
refund
have made many pianos famous for
cause you failed to keep insured 80 per cent
the difference for the full term of the policy on
their renowned tonal qualities.
to value. Most fire insurance policies are writ-
the difference between the amount insured and
ten with 80 per cent or 90 per cent co-insurance,
the amount paid for the total loss.
but windstorm and explosion policies and other
allied fire insurance lines are frequently written
with 50 per cent co-insurance, and sometimes
The continued prestige of Fly Brand Pins and
Poehlmann Wire is due solely to quality. Every
as low as 25 per cent or 10 per cent.
detail is watched minutely. Made from special
In Case of Fire How's Your Insurance?
DISTINCTIVE
TONE QUALITY
drawn wire by men who have done nothing else
for a lifetime, they embody every known requisite
for quality. That is why many manufacturers of
high-grade pianos demand Poehlmann Wire and
Fly Brand Pins.
Samuel 1). Metz, for twenty-five years man-
ager of the Jersey City, N. J., store of Jacob
Doll & Sons, with John D. Rademacher has
organized the United Piano & Radio Co., with
a store at 1 Newark avenue, Jersey City.
SOLE AGENT U. S. A.
American Piano Supply Co.
Division of
HAMMACHER-SCHLEMMER & CO.
104-106 East 13th St.
New York, N. Y.
'Known for Tone"
MATHUSHEK PIANO MFG. CO.
79 Alexander Ave.
-
NEW YORK
Mills Music, Inc., has secured the American-
Canadian rights to the new fox-trot success,
"He's My Secret Passion," by Val Valentine
and Arthur Young.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
DECEMBER, 193()
Brambach Fall Campaign
Now in Use by Dealers
The Kohler-Brambach l'iano Co. recently
sent out to dealers the details of the Brambach
fall advertising campaign, which each year has
served to stimulate the sales of Brambach
grands just prior to the holidays. The new
portfolio, as usual, offers a large amount of
excellent advertising material for the use of
Brambach dealers in bringing prospects to the
buying point, and it is expected that, based on
results from other years, well over a hundred
retail stores will feature the campaign.
The outstanding feature of the campaign is
a series of seven impressive advertisements all
ready for use by the dealer in his local paper,
between November first and Christmas. Vari-
ous models of Brambach pianos are featured
in the advertisement, including the new parlor
grand recently added to the company's lines.
In addition to the advertisement there are
available for dealers' use special Brambach
booklets and catalogs, as well as the very
popular paper patterns which enable the dealer
to prove to the customer just how well a Bram-
bach small grand will fit into the home.
In the introduction to the campaign Mark
P. Campbell, president of the company, says,
in part:
"I suppose, for a thousand years, the in-
genious minds have endeavored to find ways
to lift themselves by their bootstraps.
The
fact that they have never succeeded has not
deterred the other agile minds from continu-
ing to speculate on this.
"Pick up your daily newspapers, or investi-
gate the pack of tricks used by some appar-
ently successful salesmen. An analysis of the
methods used will indicate that they are trying
to lift the sales volume by their bootstraps.
A little plain thinking shows you that the real
business that comes to your house is not the
result of specially constructed devices, but
comes from people who want to buy a piano
and are willing to pay for it.
"There is no better way to sell a piano than
to ask a number of people, point blank, 'Can
I sell you a piano?' And, if you ask enough
people, you will sell the piano you desire.
"It is this basic principle that we have en-
deavored to employ in the fall advertising in
ilie Brambach Piano Co. this year."
ucators of our country and by philanthropic
foundations interested in musical culture. The
well-known skepticism and the high purpose of
the experienced men having charge of educa-
tion and endowments in our country have been
won over by the splendid work heretofore ac-,
complished by the Bureau. If this were not a
fact and if these men did not recognize the
educational value of what has been ac-
complished and what it is still necessary to ac-
complish, they would not lend themselves, nor
their time nor their money, to furthering these
objects.
New Board of Control for
Advancement of Music Mason & Risch Mark
(Continued from page 5)
Fifty-third Anniversary
ments sponsoring and supporting the National
Bureau's work.
To this end the Board of Control passed a
resolution authorizing and instructing the
Chairman to create an Executive Committee of
three members, one from each of the three
groups composing the Board, to exercise at all
times constant supervision over the carrying
out of the administrative detail of the National
Bureau's work programs. This Executive Com-
mittee will consist of: Hermann Irion, Chair-
man, representing Music Industries; Dr. Hollis
Dann, representing Music Educators; Dr. John
Erskine, representing Philanthropic Organiza-
tions.
It is, of course, too early to predict the re-
sults that will be achieved by this reorganiza-
tion of the National Bureau or to foreshadow
the future outcome of the work. Nevertheless
from all sides has come recognition of the fact
that a splendid step has been taken.
An outstanding fact of the deepest signifi-
cance, and one which cannot be over-empha-
sized, is that the endeavors of our industry to
stimulate its business and engender its growth
is voluntary and strongly supported by the ed-
TORONTO, ONT.—There was recently celebrated
in this city the fifty-third anniversary of the
establishment of the business of Mason &
Risch, pioneer manufacturers of pianos in a
big way in the Dominion. The celebration was
made the occasion for a six-page supplement
in the Mail and Empire, Toronto, giving the
history of the house and its personnel, general
interesting items about music and carrying ad-
vertisements of well-known manufacturers. The
supplement was developed by Sanagan-Pepler,
Ltd., advertising agents of Toronto.
Massey Music Co. Quits
CHARLESTON, W. VA.—The Massey Music Co.
stockholders at a meeting here voted to dis-
continue business and to surrender their char-
ter to the State. It was also announced that
all the debts of the corporation have been as-
sumed by the Galperin Music Company of
Charleston and that there are no assets re-
maining to be distributed. S. H. Galperin is
president of the Massey Music Co.
New Style
No. 150
In this new number we
have endeavored to give the
trade something entirely dif-
ferent in the way of design.
This beautiful little piano is just four feet high—full bronzed plate—full 7 1/3 octave—
full copper bass. The pilasters and trusses—also the top and bottom frames have inset panels
—a variation from what you are acquainted with and very effective.
We are making a limited number to try them out. Are they attractive? We say em-
phatically YES! If attractive to you they will also appeal to your customers.
Two or three will not make or break either of us, so if you like this, order samples while
they are to be had—we believe you will want more.
A large photograph will be sent serious inquirers (we have no catalog of this).
£
JESSE FRENCH & SONS PIANO COMPANY
Newcastle, Indiana, U. S. A,

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