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The Music Trade Review
NOVEMBER, 1930
11
New York Evening Journal Praises
Lester Piano Co. Announces
Aeolian Co. Advertising Policy New Four Foot Grand Piano
The Lester Piano Co., Philadelphia, will soon
announce production of a new four-foot apart-
ment size grand piano. This little instrument
is said to be of the usual excellent Lester con-
ven in difficult times
... the home goes
right on buying!
"Our September piano sales
15% over last year"
saysJhe Aeolian Company
HK piano business has not had of late
quite all the public preference to which
its long sen ice to the cultural development
ol our people entitle it
T
ViEJEOLUN COMPJNy
Few will question the great cultural \jlue of home instru-
ments lor musical sell-expression. And neither "market
fluctu.irions" nor an\ other factors can alter this great fun-
damental MIIWC
October 4t.i, 1950
Some men ha\e strong h -arts and great determination
and t.ir sighted vision.
Such are the men who head the Aeolian Company
Our Mcml n p o r t for th# tooth of
teptMbar,
ihowlag
The\ ne\er l>st heart nor hope, Init continued this effort
to make their public appreciate the noble spirit of music cre-
ated in the home
laid on ny dask. Frankly, tha figures aurpaa* our «o»t MiifulM
axpactatl'ona, AI in making a comparison of ganeral condition* rlth,
l»«t Saptaabar, i t i*aa*d ttrj doubtful that wa could a n t our la*t
Their patience and faith hive been rewarded Their suc-
cess has been the pleasure of business neighbors and this
page is an appreciation ol thci •" unilcrstlinding.
ilng &3 I t may • • * • with a l l ra hear of
buslnaaa, our Saptaaibar report d l a d o a a i th>>
if our r e t a i l stop*a ahoa«d a substantial
as over la»t Saptaabar, both fro* tha atand-
\t units sold and la r o l W of ba*ln*«C.
iu« and Fifty-Fourth Streat a* ahovad an ln-
5* o»ar laat 5*pt«Bbar in tha ntabar of jdasatl
til
"Where tlu
ople perish."
d couraRe. pi
An.l whe
although I B you know, for over t n o t y - f l v a jrtara
It» Srenlog Journal has playad a pro-lnant part l o our «*rartlflac
plaaa and aehedulaa, our r e s u l t s fros Journal gpaca iku-lag l«at
•oath nrt a a p o d a l l j gntxtjlng.
• • bava alwj-a r*cognlx*d Th%
Vvaplnf Journal * • a ttroag Bwdlua for tha promotion of Utc M 1 « of
•usloal lnstr^Mota aod ara gratified lnd**d w\tb tha raallsatlon
that jour fra*t drCulatlOD la aa int#r»at#d la good TBJUM wh#n
pr«a«ntod tut upp«T Fifth Avtaua aa UMJ Mrs whan «• n r * loeatad
on Forty-Saconi 3traat.
llnoaraly 701
AEOLIAN CO. has for many years
T HE
been among the most consistent users of
newspaper advertising space among the piano
houses of New York, with the result that even
when general conditions are far from satisfac-
tory the company's retail business in New York
keeps up at a very satisfactory rate. Not long
ago C. Alfred Wagner, vice-president of the
company, saw fit to write a letter to the New
York Evening Journal, setting forth the promi-
nent part played by newspaper advertising in
the company's success and said he considered
advertising chiefly responsible for an increase
of fifteen per cent in the company's piano sales
during September as compared with last year.
The letter was considered worthy of a full
page announcement in the Evening Journal
early last month, paying high tribute to the
Aeolian Co. Naturally the page was inserted
without cost to the company and proved a
valuable piece of publicity both to the Aeolian
Co. and the entire piano trade.
The LUDWIG Piano
THE "ARISTOCRAT" OF ITS GLASS
Conventional and Period Models
in Grands and Uprights
Over 100,000 LUDWIG PIANOS have been made and
sold to date
LUDWIG & CO.
Tel.: LUDlow 5600
136th St. & Willow Ave.
NEW YORK
New Lester Style "S" Grand
struction, and, like all Lester scales, was drawn
by Paul M. Zeidler.
The style "S" was brought out in view of
the need of a good piano which would be in
keeping with the modern idea of economizing
space. This grand, despite its minute size, has
remarkable tone amplitude and is expected to
find great favor with apartment and small home
owners.
R. W. Lawrence Talks
on Recent Trip to Russia
A large gathering of piano manufacturers and
retail music merchants recently listened to a
very enlightening talk on Russia and the Land
of the Midnight Sun by Richard W. Lawrence.
The meeting, which was composed of the mem-
bers of the New York Piano Manufacturers'
Association and the New York Piano Merchants'
Association, was called together by Albert Behn-
ing, secretary, at a luncheon at the National
Republican Club. Mr. Behning then turned the
iloor over to Charles Jacob, Jr., who, when in-
troducing Mr. Lawrence, produced a red beard
which he claimed was the one that Mr. Law-
rence wore while he was in Russia.
After his most interesting talk Mr. Lawrence
was subjected to a number of questions re-
garding certain conditions in Russia which
added further to the enjoyment of his address.
Marshall S. Bancroft, veteran executive of
the Bell Piano and Organ Co., Guelph, Out.,
and a member of its staff for more than forty
years, died recently in his home there in his
96th year, after a brief illness.