Music Trade Review

Issue: 1930 Vol. 89 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Mjsic Trade Review
OCTOBER, 1930
The Duo-Art with the new
Concertola is obtainable
in the
STEINWAY
GEORGE STECK
end World Famous
WEBER
The Piano may be in any part of the house, the music is
controlled entirely from the tablet
Conccrtola has favorably affected Duo-Art
business in general.
Curiosity in the new development has attracted many who were
practically unacquainted with the Duo-Art, and has led to appre-
ciation of its marvelous possibilities with AudioCraphic Music, and
eventually to Duo-Art sales.
Many Aeolian representatives are preparing to feature the C o n -
certola extensively during the fall when the public is particularly
susceptible to the suggestion of new forms of home entertainment.
REPARED AND WILL BE SENT ON REQUEST
CONCERTOLA CABINET
(Holding Ten Duo-Art Recordings)
Cordial Invitation
A,
MERCHANTS
D-ART PIANO WITH THE NEW CONCERTOLA
COMPANY
Avenue at 54th Street, New York
RID
. . .
MELBOURNE
SYDNEY
vFTER the music is selected
and placed in this cabinet, it may be forgotten
until needed, when the touch of a button on
the Control Tablet will produce any number
desired. The wheel revolves until the selected
roll is brought into playing position. It is then
caught on the spool automatically, responds to
the proper tempo setting, and then from the
distant piano comes the music.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
10
The Music Trade Review
Mathushek Piano in Porter Church,
Brockton, Mass., Is Praised Highly
L. SHAW, Brockton, Mass., who
*~* represents the Mathushek Piano Manufac-
turing Co., New York, in that city, recently sold
to the Porter Church, one of the largest in the
city, an Elite Mathushek grand for use in the
vestry of the church. When the deal was con-
summated Mr. Shaw wrote the following inter-
esting letter to the Mathushek Piano Manufac-
turing Co.
"I am very happy to advise you that I have
been successful in placing the Elite Grand ship-
ped me last week in one of our largest
churches here. I believe this is a wonderful
tribute to Mathushek Pianos. A very com-
petent committee of musicians visited all local
stores, and most of the larger ones in Boston,
and they were unanimous in the selection of the
wonderful grand you shipped me.
"The chairman of the committee is a well-
known organist in one of our local churches.
It is very gratifying to me to sell a Mathushek
Piano, as I always know that I am recommend-
ing one of the best pianos on the American
market today, and one which will give many
years of satisfactory service."
After the piano had been in use through the
Summer a letter was received by John H.
Gettell, secretary of the Mathushek Piano Mfg.
Co., from Mrs. Clara B. Adams, chairman of
the committee which selected the piano, in
which she stated:
"Last Spring our Church Club of Ladies de-
cided to purchase a new Grand Piano for the
large vestry of Porter Church. The president
appointed a committee of which I was chair-
man.
"This committee gave a good deal of time
and thought to the selection, as we wished the
piano to give satisfactory service for a long
Aeolian Co. Buys Player
Action and Roll Concerns
The Aeolian Co. recently purchased the busi-
ness, stock and equipment of the Standard
Pneumatic Action Co., the Auto Pneumatic Ac-
tion Co. and the DeLuxe Reproducing Roll
Corp., thereby securing control, not only of
the well-known standard player actions, but of
the Welte-Mignon (Licensee) reproducing ac-
tion and the Welte-Mignon (Licensee) reproduc-
ing roll. The Standard Pneumatic Action Corp.
has been organized with W. A. Minnie, former-
ly head of the Standard Pneumatic Action Co.,
as .president to carry on the business under
Aeolian auspices with headquarters at Aeolian
Hall, New York.
term of years, and we knew it would be sub-
jected to the dampness of the church vestry
in Summer; also, it would have hard usage, as
W. E. Knightley to Travel
for Mason & Hamlin
W. E. Knightley, formerly in charge of the
export department of the Aeolian Co., will, in
future, act as wholesale representative for the
Mason & Hamlin pianos covering various sec-
tions of the United States. By experience and
training Mr. Knightley is particularly well
qualified to represent an instrument of the
standing of the Mason & Hamlin and it is ex-
pected that he will make a distinct success in
his new work.
Mr. Knightley is a real veteran in the Aeolian
service, having been connected with the com-
pany both here and abroad for some twenty-five
years. For many years he was connected with
the Aeolian Co. of London, Ltd., giving par-
ticular attention to the export business, and
traveling throughout the world. Some six years
ago he came to the New York headquarter. 1 -
and has since taken care of the export business
from this end, traveling widely, particularly in
South America.
Death of O. Harry Boyd
Porter Churcli
the church vestry is used by so many different
groups.
"We covered the piano situation both in
Brockton and Boston, and reached the decision
that the Mathushek was our best 'buy' and the
Grand was purchased and set up. The Summer
is nearly over and I am greatly pleased with
the way the new piano has withstood the test
cvf the varying Summer temperatures."
The various player and reproducing actions
will be manufactured at the Aeolian factory in
Garwood, N. J., and the music rolls at the well-
equipped roll plant of the company in Meriden,
Conn.
Death of Leo Avisius
Leo Avisius passed away on September 5 in
Bellevuc Hospital, New York. Mr. Avisiu-,
had been identified with the piano industry for
many years and was a well-known scale drafts-
man.
Thomas Webb has been appointed manager
of the store of the Fitzgerald Music Co. at 337
North Brand avenue, Glendalc, Cal.
The LUDWIG Piano
THE "ARISTOCRAT" OF ITS GLASS
Conventional and Period Models
in Grands and Uprights
Over 100,000 LUDWIG PIANOS have been made and
sold to date
LUDWIG & CO.
Tel.: LUDlow 5600
136th St. & Willow Ave.
OCTOBER, 1930
NEW YORK
MARION, OHIO—O. Harry Boyd, president and
general manager of the Ackerman Music Co.
of this city and a past president of the Music
Merchants Association of Ohio, died at his
home here late in August following an extended
illness. He had been associated with the
Ackerman Music Co. for nearly twenty years,
although his health prevented him from being
active for some time past. He was forty-nine
years old and is survived by his widow, his
mother and a brother.
Seek Second Dividend for
American Co. Creditors
A hearing was held before Judge Alfred C.
Coxe of the United States District Court in
New York on September 30 at which creditors
and all parties interested in the affairs of the
American Piano Co. and affiliated and subsidi-
ary companies were ordered to show cause why
the receiver should not be directed to pay the
second dividend on account of undisputed and
allowed claims against the company.
Heads Radio Association
Ezra B. Jones, of the Jones Music Co., Ogden
City, Utah, has been elected president of the
Ogden Radio Dealers Association. Wesley
Rcbbins, of the Glen Bros. Music Co., has been
elected secretary of the same organization.

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