Music Trade Review

Issue: 1930 Vol. 89 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
OCTOBER, 1930
The New CONCERTOLA
n
Hailed by Aeolian Dealers
as the most effective devel-
opment that has yet been
achieved for increasing
consumer interest in the
Fingertip Control of the
Reproducing Piano and the
Reproducing Organ.
DUO-ART PIANO
A
TOUCH of the button
beside the title of the selection desired, and
magically the Piano plays the music; or it may
be set to play the whole program and repeat
it any number of times. Additional Control
Tablets may be placed in various rooms.
The Piano may be in the next room—to
produce a musical program, the host or hostess
needs only the Control Tablet. Thus one may
have the interpretations of famous concert
artists such as Paderewski, Hofmann, Bauer
. .. sparkling dance tunes by Broadway's favorite
pianists . . . the latest songs. . . any combination
of music . . . all in one evening . . . without going
near the piano . . . without moving from the
chair! No more jumping up to change rolls
. . . no delay while new numbers are selected.
A
.(MOTHER page has been added
to the history of the most (amous of all reproducing pianos,
.the Duo-Art.
.
*
This important advancement has already done much to put
Duo-Art business on a new footing, and has greatly stimulated
Residence Pipe-Organ sales, for the new device has also been suc-
cessfully adapted to the Aeolian Duo-Art Reproducing Organ.
^
It has also been noted that the new interest aroused by the
AN ATTRACTIVE BROADSIDE HAS BEEN P
With the new Concertola, the recordings
need no longer be placed in the Duo-Art Piano,
An attractive cabinet is provided for this
purpose and may either become part of the
decorative scheme of a room, or be incon-
spicuously placed in a closet or hallway.
W e Extend a i
TO ALL PIAN<
TO VISIT AEOLIAN HALL AND SEE THE DU'
S^OLIA.'N
AEOLIAN HALL—689 Fifth >
LONDON
PARIS
.
.
.
MAD
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Mjsic Trade Review
OCTOBER, 1930
The Duo-Art with the new
Concertola is obtainable
in the
STEINWAY
GEORGE STECK
end World Famous
WEBER
The Piano may be in any part of the house, the music is
controlled entirely from the tablet
Conccrtola has favorably affected Duo-Art
business in general.
Curiosity in the new development has attracted many who were
practically unacquainted with the Duo-Art, and has led to appre-
ciation of its marvelous possibilities with AudioCraphic Music, and
eventually to Duo-Art sales.
Many Aeolian representatives are preparing to feature the C o n -
certola extensively during the fall when the public is particularly
susceptible to the suggestion of new forms of home entertainment.
REPARED AND WILL BE SENT ON REQUEST
CONCERTOLA CABINET
(Holding Ten Duo-Art Recordings)
Cordial Invitation
A,
MERCHANTS
D-ART PIANO WITH THE NEW CONCERTOLA
COMPANY
Avenue at 54th Street, New York
RID
. . .
MELBOURNE
SYDNEY
vFTER the music is selected
and placed in this cabinet, it may be forgotten
until needed, when the touch of a button on
the Control Tablet will produce any number
desired. The wheel revolves until the selected
roll is brought into playing position. It is then
caught on the spool automatically, responds to
the proper tempo setting, and then from the
distant piano comes the music.

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