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OCTOBER, 1930
The Music Trade Review
Platt Music Co. Celebrates
Twenty-fifth Business Anniversary
T OS ANGELES, CAL.—Early in September
•*—' there was celebrated the twenty-fifth an-
niversary of the founding of the Platt Music
Co., of this city, by Benjamin Platt, a pioneer
in the music trade of this city. The progress
of the business during the quarter-century is
indicated by the fact that, in addition to the
big establishment in the Platt Building, 832
South Broadway, this city, branches are main-
tained in Hollywood, Glendale, Alhambra, Bel-
vedere, Boyle Heights, Huntington Park and
in outlying districts of Los Angeles.
On the eve of the anniversary, lien Platt,
as is his annual custom, entertained his ex-
ecutives and employes. These affairs, in past
years, have been held in various places. A
few years ago all were entertained at Marco
Hellman's Houseboat, at Los Angeles Harbor;
other years they were invited to the Elite Cafe;
last year all went to Mr. Platt's magnificent
hillside mansion. This year—Thursday, Sep-
tember 4—a dinner-dance and entertainment
was given at 7:30 p. m., at the Breakfast Club,
to which over 600 were invited.
Edwin Lester, sales manager, acted as master
of ceremonies, and after dinner was over with
its intermittent dances, he called on Mr. Platt
co address the company.
Now if there is one thing that Ben Platt
abominates it is speechmaking. However, he
yielded and gave a most interesting and pleas-
ing address in which he drew attention to the
fact that since last year the company had in-
vaded the Northern California field, meeting
with great success in the San Francisco Bay
cities. He stated that sales for the present
year had shown a remarkable increase and,
after stressing the point that no changes were
contemplated in the personnel of the company,
he reminded them of the great annual sale
scheduled to start on the following Monday and
which he hoped would set new records.
Bob Rose was introduced as the new general
manager of the company and after an en-
thusiastic reception of Mrs. Ben Platt, Her-
Kimball Reproducing Grand
for Honduras Radio Station
That the W. W. Kimball Co. has long had an
extensive and steadily growing business with
many agents in Mexico and Central America
is trade knowledge. A highly interesting sale
recently made is that of a reproducing grand
to the Tropical Radio Telegraph Co., which has
just built at .Tegucigalpa, Honduras, a new radio
station which will broadcast on fifty meters,
using 2,000 watts. The new station is of suffi-
cient power for the programs to reach 3,000
miles in every direction from Tegucigalpa, in-
cluding all the 'Central American countries as
well as Mexico and several countries in South
America.
Through the use of this Kimball reproducing
piano the residents of that great area will en-
BENJAMIN PLATT
We Congratulate you
O C" YEARS AGO YOU CAME TO
^tf J
L©sAnge]es,a poor boy. Determination
was written in that move ...Courage was its
companion • . .Vision its handmaid , . ,
It was not chance that in your choice of the
business which, you would found you should
turn to music Your natural love for lhat great
Art dictated to your heart this choice. And in
this choice lies the story of a creat success, a
fulfillment of a dream .dreamed by a dreamer
27
ments makes them prospects for rental of
pianos taken on trade-ins, and brings in money
to the music dealer on second-hand stock which
would otherwise be kept in his storeroom.
A few teachers will purchase these pianos
while furnishing an apartment, this dealer says,
but many of them will rent one to keep in
practice during the year and for their own
enjoyment. Usually, he reports, small pianos
are preferred.
A list of rental prospects may be gained
from the teachers' directory, or from the list
of teachers in charge of the annual school music
festival, and a call, or a letter pointing out the
low price of sale or rental on these instru-
ments. In addition to taking care of the stock
which is accumulated on trade-ins, the dealer
is enabled to establish contacts with these
teachers and lo gain their interest and good
will for his store.
who could make that dream come true...
Of tSc« early struggle*, c mly you ire qualified lo con iment
...for smigcW* crey wtr e in the tinv More that * i is Iht
cwdJcof today's gwat mM itvtion Bi't luck of jt all w,
to *tt
gk*wuig fajtk the indomitable will. [Sc burning desire 1
your dream a reality...
...And
Piano Orders Indicate
Activity Among Dealers
what a dream /
To bring to all. to place i whin the rtarh of everj-o™ ; DM
pat benefaction of m u * t . to optn to the Somes of the c o m
• u n i t y i h i t t v c n then w ai feeling i l l first urge Uii •arda
greatness, the greatest ireii ure known to manLind<-.inu
Charles E. Jackson, manager of the whole-
sale department of the Cable Company, is now
in New England on a business trip. Just before
leaving Chicago, in talking about business, he
said to a representative of The Review:
"The orders we have been getting for three
weeks past indicate more than naturaj seasonal
activity, and it is cheerful to note that all parts
of the country are represented in our sales.
Much activity exists in New England, the South
is looking up, our Mid-West orders are good,
PLATT MUSIC COMPANY
and the Pacific Coast is doing well, judged by
what our leaders are doing. Grands and medi-
um-sized uprights as well as our noted midget
uprights are selling well.
Tribute from Platt Employes
"One particularly encouraging feature is the
matin Platt, eldest son of Mr. and Mrs. Platt, fact that we are getting so many repeat orders
and his fiancee, Miss Edith Cohen, were intro- from dealers within a comparatively few days
duced, as well as a third son, Carl.
after we have sold them. This indicates, of
F. McL. Brinckerhoff, secretary of the com- course, that they have sold those pianos and
pany, gave an interesting talk and was followed need more because they have found they can
by George Epstein, vice-president, and C. H. sell them. Smaller orders but more frequent
Mansfield, associate sales manager. More en- ones are the rule and carload lots the excep-
tertainment and dancing followed, as well as tion now, but this accords with the trend of
a huge cake with twenty-five candles.
the times and incidentally it is advantageous
to the dealer and not disadvantageous to the
joy the broadcasting of the world's great piano factory.
masters and composers, such as Paderewski,
Bloomfield-Zeisler, and others whose playing
has been recorded.
Until today ihe.inKituuo n which bears your iiame » « •
tangible evidence of Sow * rtH you dieamed . . . A mighty ifc-
•atution extending from the Si
tuoon which has grown t< a be the Ur^rit muiic and Mdia
•oust of the West—
An institution still faithful to the tdeab upon w W h it w u
fkxnded ..mn placing wit): nn the reach of every home i «tlH
Southland the media wh rreby Muuc eomej t o sir • J l »
And wa. upon this, the cor Hpln»n of yuur l j i h y c f t n ibu»
btr» in Los Anplrs. we conj^attiLaif you uptwi the HJCI
at the pair we Liuilt with you in thr JUMI taHe pride ' -hKh
ouch uiccntn mrnt, wr Dredkct
|
foe you • eootinuUti on o*
chov weeevea achirvrd through the Krrfe for an ideal,
An ideal which antwt but carrv on .. and an
TH-E
E X E C U T I V E S
A N D
E M P L O Y E E S
O P
T H E
M.in Stor. . 8.« So. BroJw.y . Ptilt BIJ;.
j l O I E S
T H R O U G H O U T
C * L l f O « N I A
Burke Finds Business Good
Teachers Are Good Piano
Prospects in Milwaukee
Secretary R. A. Burke of the Story & Clark
Piano Co., who is making an extended trip
through the Southwest, is reported by Presi-
dent F. F. Story as having had unusually good
results, judging from the number of orders
MILWAUKEE, WIS.—An additional source of
secured
by Story & Clark pianos, chiefly grands
piano business during the early fall, for out-
and
small
uprights. Eastern trade for the house
right sales and rentals, results from the opening
is
also
showing
a gratifying improvement.
of school, says a Milwaukee music dealer. This
is not only from the purchases made by parents
who wish children to have instruction in play-
The Dahners-Travis Music Shop, Bismarck,
ing the piano, but also from music teachers N. D., attracted much business recently through
and assistants in the schools who come into opening its store evenings for the use of music
the city and wish to have a piano for practice teachers in giving student recitals. On several
purposes.
occasions the capacity of the store has been
The fact that many teachers live in apart- packed by the audience.