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37
Musical Merchandise Section of The Music Trade Review
Hager Makes Sales
by Serving Youth
(Continued from page 33)
The preliminary or promotional work is
usually done by Mr. Hager, who gives a talk
to the students, teachers and parents for the
purpose of interesting them in the formation
of a band for their community and the benefits
which will accrue to the students from musical
instrument training and group playing.
In many instances it is also necessary to in-
terest the chamber of commerce, leading mer-
chants and citizens to co-operate in supporting
the band by purchasing some of the larger in-
struments such as the Sousaphones and drums
or perhaps, if possible, equipping the band.
Once the community has decided to have a band
the detail work of equipping and organization
can be handled by the salesmen. On the other
hand the salesmen themselves often take the
lead in organizing as well as the detail of in-
strumentation.
In equipping the band, great care is taken
to have the proper instrumentation, as, for in-
stance, the correct number of clarinets for a
corresponding number of trumpets, saxophones,
etc., to produce a harmonious effect. Important
also is determining the instrument which will
be best adapted for each boy to play, taking
into consideration the boy's mental and physical
characteristics.
The bands range in size according to popula-
tion and enrolment in the schools. After sell-
ing the idea, however, to the community the
percentage of students who join the band is
very large. For example the accompanying
photograph of the McBain, Michigan, Band
shows 68 students who joined out of seventy-
five enrolled in the high school.
The Hager Musical Instrument Co., which en-
joyed the best year in its history during 1928,
is planning to move its retail store to larger
quarters and will equip the second floor with
studios for teaching purposes and band instru-
ment rehearsals. The well-known lines of Conn
band instruments, Epiphone banjos and guitars,
and Slingerland drums are featured.
Organization Work
Helps Instrument Sales
TOLEDO, O.—L. K. Short, representing Touk
Bros. Co., wholesalers of musical instruments,
stated while in the city recently that not a few
of his small goods customers are increasing
sales by going after school and industrial band
business. Not a few companies are finding it
profitable to organize a band or orchestra, ami
in this manner keep workers interested. A*
an example, the Postal Telegraph Co., by organ-
izing a band among its messenger boys, has
materially reduced its labor turnover. He
stated the alert small goods dealer can assist
other industries to solve problems by organ
izing and training workers for the band.
Three New Models of
Weymann Tenor Banjos
PHILADELPHIA, PA. — New
Weymann
Tenor
Banjos have been added to the lines manufac-
tured by H. A. Weymann & Son, Tenth and
Filbert streets, this city. The new Weymann
banjos with cases sell for $85, $50 and $30.
The new Weymann banjos are made with the
metal flange and attached amplifiers. The more
expensive types are made in walnut and
mahogany, the $85 type being of the former
and the $50 instrument of the latter. The $30
combination is made in the maple wood. They
are known as Models No. 85, No. 50 and No. 25.
There's Big Money
for You in a Band
Like This
The Buescher I )ealer»who organized
and equipped this band made a gross
profit of around $1,200.00. And that
isn't all. On the strength of this one
band, he was able to sell two more
complete bands. And at that, he
hasn't begun to gather the harvest his
Buescher dealership has opened up for
him. Did it pay this dealer to handle
band instruments—Buescher Band
Instruments?
You Can Organize Bands
You, too, can get your big share of profits
on band sales. Look over your territory.
The chances are ten to one that in your
community there's at least one school, or
one fraternal organization, or one indus-
trial plant that can be sold a complete set
of Buescher True-Tone Hand Instruments,
Big Profits in Band Sets
STRINGS
A PAGE FROM THE CATALOG
Your experience has demonstrated that
customers will investigate and buy adver-
tised merchandise first. Buescher True-
Tone Instruments are nationally advertised
—therefore offer the least sales resistance.
Their reputation is established for classic
performance—in the school, in the band,
in the orchestra, everywhere. You will
profit most on a line of bund inst runouts
the public knows and accepts as standard—
on Buescher True-Tom- Band ;uul Orches-
tra Instruments.
Make 1930 a Band Year
VIOLIN G STRINGS
No. 200—Silver Plated Copper wire wound on
fine quality gut. Light Green Silk. ends.
No. 205—Sterling Silver wire wound on special
quality gut. Very strong and durable. Pol-
ished. Purple silk ends.
No. 210—Pure Silver wire wound on very fine
quality gut. Polished. Blue silk ends. A very
fine tone quality combined with strength and
durability.
No. 215—Pure Silver wire wound on very best
quality gut. Polished. Old Gold Silk ends.
A string that is appreciated by the great mu-
sicians.
ALUMINUM WOUND VIOLIN D STRINGS
No. 250—Aluminum wire wound on special
quality gut. Polished. Green silk ends.
No. 255—French Aluminu wire wound on very
best quality gut. Polished. Red silk ends. A
very fine string.
V. C. SQUIER COMPANY
BATTLE CREEK, MICH.
Order Squier-Trued Strings From Your Jobber
Plan your 1930 sales promotion campaign
to include band instruments—Buescher
Band Instruments. Remember that your
profit is correspondingly higher on a band
set, because the unit of sale is larger.
Write for Dealer Plan
For big profits get into the band field with
Buescher True-Tone Instruments. Bolster
up your profit column with at least two
band sales during 1930. The Buescher
dealership may be open in your territory.
Send in your request for your free port-
folio showing dealer advertising helps,
prices and discounts. Write today—NOW !
Buescher Band Instrument Co.
507f> BiH-scher Block
L
Klkhart, Intl.
TrufQbne
Band and Orchestra
INSTRUMENTS