Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
35
Musical Merchandise Section of The Music Trade Review
Unusual Opportunities That Exist
for the Sale of Piano Accordions
' I *HE increasing popularity of the piano-
-*• accordion for the past few years, and par-
ticularly during the recent months has been
noticed frequently, and from an instrument used
largely on the stage, it has reached the point
where it is recognized as an excellent medium
tor home entertainment. The result is that
musical merchandise and piano dealers have
begun featuring these instruments with great
success, and there are many other merchants
it, and it is used in the home, on the stage,
in fact anywhere when vocal accompaniment is
required.
"For these reasons the piano accordion is
one of the most profitable of instruments for
the musical merchandise dealer to exploit. He
can afford to put on an intensive sales cam-
paign, sure that there are hundreds of pros-
pects in his community, and that results should
warrant the expenditure of his time and en-
ergy. In addition, there are models of instru-
ments to fit almost every taste and every purse,
so that all his prospects can be suited. The
sale of an accordion, on the other hand, runs
into a figure large enough to permit the deal-
er to carefully cultivate and follow through
each individual sale."
Proves a Capable
Clarinetist at Sixteen
William Reid Bonson, who, at the age of
sixteen, occupied the first clarinet chair in the
National High School Orchestra last summer
at Interlochen, Mich., not only won country-
wide fame in musical circles because of his
accomplishment, but was made particularly
happy through the presentation to him of a
Selmer Master clarinet as second prize for
clarinet playing.
To Handle Buescher Line
Meredith's Music Store, 109 South Ludlow
street, Dayton, O., has been appointed exclusive
Representative in that territory .for the band in-
siruments made by the Buescher Co., of Elk-
h.irt, Ind.
FIEHN
VIENNA
OCARINAS
Harry Buegeleisen
in these lines who can enter this new field with
profit to themselves, particularly if they have
a following among piano owners and those who
piay that instrument.
In this connection, Harry Buegeleisen, of
Huegeleisen & Jacobson, New York, said to
The Review recently:
"During the past fifteen years, millions of
pianos have been sold throughout the coun-
try, the greater part of which has gone into
private homes, where children were taught to
play. These erstwhile children have grown up,
and, as adults, are all 100 per cent prospects
for the piano accordion. It is a new instru-
ment, something which provides the thrill of
novelty and the satisfaction of producing music
not unlike a full orchestra, and will provide
an instant appeal to this class of prospect
There is no better prospect for the piano ac-
cordion than the piano player, for to him it
just means a few hours of practice and he can
master the instrument.
"Many players and piano salesmen, who are
proficient on the piano, are apparently looking
for an opportunity to increase their incomes.
The dealer could employ one or more of these
trained men to canvass among the very peo-
ple to whom he has already sold pianos, and
the increase of sales would be surprising. The
size of the community in which the dealer's
store is situated is of no particular importance
In any town he can easily secure the services
of a player, skilled enough in the performance
on the piano, who can in turn learn to play
the piano accordion and become an instructor
to stimulate sales.
Emphasis must be placed on the fact that
the most important reason for piano accor-
dion popularity is that it is a complete orches-
tra in itself. There is absolutely no other in-
strument in existence which will produce the
harmony and color effects of a piano accor-
dion. The tone range varies from the highest
soprano to the lowest basso, with a thrilling
accompaniment of throbbing basses, and it is
so isolated that in an orchestra it stands out
beyond any individual or group of instruments.
No modern jazz orchestra is complete without
Play in Perfect Tune!
% Pronounce
it "FEEN"
UNE in some evening on one
of Broadway's "headliner" dance bands . . . when an ocarina solo is
announced, nineteen times out of twenty, you are going to hear a
FIEHN OCARINA. And that estimate is modest!
Every professional ocarina-player we know plays a FIEHN. Because
H. FIEHN of Vienna is the one maker whose instruments always play
in perfect tune.
The judgment of professional players is a mighty good guide for any
ocarina buyer. Even if your customers don't expect to play to the
radio audience of millions of listeners—even if they are never going
to submit their instruments to the critical test of phonograph record-
ing, still for their own pleasure and satisfaction, you want them to
have the best there is.
Especially so since the best there is in ocarinas—and that's H. FIEHN,
Vienna—doesn't cost one cent more than ordinary brands. Just
compare!
Your Jobber Has H. FIEHN Ocarinas or Can Qet Them for You
Demand the True-Toned Ocarina!