Music Trade Review

Issue: 1929 Vol. 88 N. 9

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MARCH 2, 1929
Mississippi Governor's
Music Week Proclamation
Governor Bilbo Urges That the Citizens of the
State Co-operate in Supporting the Cause of
Music During Celebration
JACKSON, MISS., February 25.—A proclamation
has been issued by Gov. Theo. Bilbo proclaim-
ing the week of February 25 as "Music Week."
The proclamation was as follows:
"Whereas, The State of Mississippi and
City of Jackson are indeed fortunate in having
within their borders on February 25 and 26 a
musical event of notable importance, namely,
Grand Opera, and,
"Whereas,
The
public-spirited
business
men of Jackson and vicinity are making every
effort possible to make this occasion a signifi-
cant milestone in the annual progress' of our
city; and
"Whereas, Of all the arts that beautify and
enrich human life, there is none that speaks a
more universal language than music. The mes-
sage of music is as limitless as human under-
standing, as deep as the human soul, as wide
as the range of humanity itelf.
"Pursuant to this idea, therefore, with which
I am in hearty sympathy, I, as Governor of the
State, hereby proclaim the week of February
25, 1929, as Music Week, and recommend that
all our citizens show their appreciation of the
efforts being put forth by a few and co-operate
with them in their efforts that they may meet
with the complete success they deserve.
"THEO. G. BILBO,
Governor.
(Seal)
"By the Governor:
"WALKER WOOD,
"Secretary of State."
Pittsburgh Radio Dealers
Organize New Association
PITTSBURGH, PA., February 25.—The Retail
Radio Merchants' Association has been organ-
ized here, consisting of retail dealers in radio
sets and accessories in this city and vicinity.
The officers are: President, John H. Phillips,
Northside, Pittsburgh; vice-president, William
C. Wampler, McKeesport; secretary, F. C. Mil-
lard, Mt. Lebanon; treasurer, John Cooper, of
Cooper Brothers, New Kensington, Pa. Messrs.
Phillips, Wampler and Cooper are veteran
music dealers and Victrola men and were active
in the former talking machine association of
Pittsburgh, now disbanded. The next meeting
will be held on Wednesday evening, March 13,
in the Congress of Women's Club rooms, Penn
avenue near Stanwix street. Mr. Phillips desig-
nated C. C. Latus, the well-known trade press
writer and executive secretary of the Piano
Merchants' Association of Pittsburgh, as pub-
licity director of the new association.
Awards Made in Weaver
Sales Contest for 1928
L. B. Norfleet, of Franklin, Va., was the
winner of the annual sales contest of the Weav-
er Piano Co., York, Pa., for 1928, the contest
coming to a close on December 31, and the
awards made according to points represented
by sales. He had 10,625 points. The second
prize went to William D. Piquette, Bridgeport,
Conn., with 7,832 points; Arthur Geist, Sha-
mokin, Pa., third, with 7,623 points, and Jacob
Zaltzman, Chelsea, Mass., fourth, with 7,252
points. Various prizes were also given to many
others who participated in the contest.
Charles M. Stieff, Inc., have leased quarters
on West Pike street, Clarksburg, W. Va., where
a branch store has been opened under the
management of S. R. Thompson.
The Music Trade Review
San Francisco Prepares for Annual
Music Week Piano-Playing Contest
Preliminary Try-outs Will Be Held in Early April—Contestants Will Be Divided Into
Seven Groups—Other Interesting Trade News
C A N FRANCISCO, CAL., February 25.—
Piano students who will take part in the
annual piano-playing contest, now an estab-
lished feature of San Francisco's Music Week,
are being urged to register at headquarters of
the San Francisco Civic Association. The pre-
liminary try-outs for the contest will be held
early in April at the Civic Auditorium and the
final tests, for which there will be important
prizes, will take place during Music Week on
May 8. The contestants will be divided into
seven classes for the purpose of selecting the
winners by ages. They will range from the
first group, composed of children of six and
seven years of age, to the seventh group for
students of nineteen to twenty-one years of age.
All students in each class will play the same
selections, according to Chester W. Rosekrans,
director of Music Week. The obvious fairness
of having each contestant judged by his ability
in the same medium is cited as the reason for
this provision by Henry Gjerdrum, president
of the San Francisco Music Teachers' Associa-
tion and chairman of the committee on music
for the contest.
The annual conference of the band and or-
chestra instrument department managers of
Sherman, Clay & Co.'s California stores was
held here last Sunday, the 17th inst. P. T.
Clay, president of the firm, presided and Shir-
ley Walker, comptroller, was present.
It
was a regular get-together meeting at which
ideas were exchanged and matters of interest
to the trade discussed. The annual meeting of
managers of band and orchestra department
of Sherman, Clay & Co.'s Northwest stores will
be held in Seattle at some time during the
coming month.
Word was received to-day at headquarters of
the Western Piano Corporation that Mark P.
Campbell, president of the Brambach Piano Co.,
arrived yesterday evening in Los Angeles and
will sail for Honolulu (T. H.) on Saturday.
The trip is to be one combining business with
pleasure.
A new way of interesting pupils and teachers
in orchestra installations is being put into oper-
ation by Ray Towle, manager of the band and
orchestra instrument department of the Kearny
street store of Sherman, Clay & Co. Mr. Towle
took an orchestra of forty-two pieces to visit
two out-of-town schools to-day. This included
all the instruments used in a school orchestra,
and each instrument was demonstrated indi-
vidually for the pupils and teachers in the
music department. Orchestral selections were
also played. Mr. Towle was much pleased
with the interest shown by everyone concerned.
The H. C. Hanson Music House, California
Phonograph Co. and Schwabacher-Frey Co.
are devoting page advertising in the local press
to inform the San Francisco public that they
have Jesse Stafford's Brunswick records on
sale at their stores and that he is one of Bruns-
wick's Big Ten. Jesse Stafford and his orches-
tra, direct from working for some of the big
sound picture producers, will open at the Palace
Hotel on February 26, and the advertising em-
phasizes: "Using only Buescher True-Tone
Instruments and Ludwig Drums." They call
themselves "campus-minded" which it appears,
is another way of saying that they have sophis-
tication and pep. The H. C. Hanson Music
House is installing a window of Buescher in-
struments and Ludwig drums and Brunswick
records to tie up with a large picture of the
Jesse Stafford orchestra.
One of the pipe organs of the Aeolian Co.,
the Marie Antoinette, has been installed and
was put into operation this week in the Oak-
land store of Sherman, Clay & Co. Serge Hal-
man, from the Aeolian Co., is spending the
week there, in order to give expert advice and
introduce the new organ to the public and
members of the sales force.
Paul Fink, of the Aeolian Co., is in California
visiting the Sherman, Clay & Co. branches.
February has been a very fine month for
radio, according to D. A. Hennessey, of the
Union Music Co., which got in its new Sparton
radio, causing a big rush. All the customers'
money is not being spent for radio, however,
for Mr. Hennessey sold two Lester small
grands during the past few days and thinks the
outlook is good for continued piano business.
This is San Francisco Products week and
most of the stores are featuring something
manufactured here. Sherman, Clay & Co. are
giving a whole big window to displaying Gal-
leazzi accordions, made in this city.
Music Dealer Bankrupt
PRATT, READ & CO.
15. F.. i'udney, a music dealer of Sidney, Y., filed a petition in bankruptcy with liabilities
of $25,971 and assets of $13,534. There are
said to be about seventy creditors, including
local banks, whose claims are secured.
The piano store of H. L. Thuot, Taunton,
Mass., was badly damaged by fire recently.
Pratt Read
Products
P i a n o Ivory
Piano Keys
Piano Actions
Player Actions
Established in
1806
at Deep River, Conn.
Still There
Standard Service and Highest
Quality
Special Repair Departments
Maintained for Convenience
of Dealers
THE PRATT READ
PLAYER ACTION CO.
Oldest and Best
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
REVIEW
(Registered in the U. S. Patent Office)
Published Every Saturday by
Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secretary
and Treasurer, Edward Lyman Bill; Assistant Secretary, L. B. McDonald; Assistant
Treasurer, Wta. A. Low.
BRITTAIN WILSON, Editor
CARLETON CHACE, Business Manager
W M . J. DOUGHERTY, Managing Editor
RAY BILL, Associate Editor
F. L. AVERY, Circulation Manager
E. B. MUNCH, Eastern Representative
MARCH 2, 1929
Out March 9
Monthly
Magazine Issue
of
B.
WESTERN DIVISION:
BOSTON OFFICE:
FRANK W. KIRK, Manager
E. J. NKALY
JOHN H. WILSON, 324 Washington St.
333 No. Michigan Ave., Chicago
Telephone: State 1266
Telephone: Lexington 1760-71
Vol. 88
I
Telephone:
Cable:
March 2, 1929
THE
fflUIC TIRADE
Main 6950
Elbill New York
No. 9
A Much-Needed Move
N planning to devote an entire week to a co-operative and
intelligent presentation and demonstration of the player-
piano, the members of the Detroit Music Trades' Association
are undoubtedly taking a step in the right direction and the results
of their enterprise will be watched with keen interest by manufac-
turers of, and dealers in, player-pianos throughout the country. Cer-
tainly the campaign, with the element of competition eliminated and
with all music houses working to a common end, is deserving of a
full measure of success.
There are those in the trade, and they appear to be in the major-
ity, who maintain that the day of the player-piano has passed and
that the public will either buy straight pianos or none at all. There
are others who are strong champions of the player-piano, not simply
as a merchandising proposition, but because of the opportunities it
presents to those who use it intelligently for interpreting piano
music to their own satisfaction, when the ability to play manually
is lacking. The decriers of the player-piano point to the steady
decrease in production and sales, and its champions reply that its
failure has been due, not to the instrument itself but through lack
of intelligence in its presentation.
This venture in Detroit during the week of March 4-9 will in a
measure place the player-piano on trial. If this concentrated and
intensive advertising demonstration and sales campaign produces
satisfactory results, then it would seem as though the champions of
the player had proven their case. If, on the other hand, the results
are not satisfactory after so earnest a test, then the Detroit mer-
chants will feel free to turn their energies into other channels.
The player-piano campaign will in a measure act as a substitute
for the piano-playing contest which, after having been held annu-
ally for three years, and developed to a point where it was to be
considered as a civic celebration rather than a trade movement, has
been abandoned this year because of lack of funds, and the disin-
clination of the music tradesmen to put into it the time and effort
necessary to get proper results. This Detroit piano-playing contest
has attracted nation-wide attention and proved the incentive to piano
merchants in many sections of the country to stage similar con-
tests. Unfortunately, there have never been any statistics compiled
as to actual results in terms of sales, but some dealers professed
to see increased business as a result of the contest. On the other
hand, the player-piano campaign will be of such a character that
direct results can be traced easily, which is a great advantage.
Detroit is to be credited once again for taking the initiative in an
important trade movement and the merchants of the city are to be
congratulated upon their spirit,
Making the Retail Music Store
a Recognized Music Center
Merchants who maintain constant contact with every
musical interest in their territories are usually outstand-
ing successes. How one Southwestern concern has made
its headquarters a musical mecca.
Piano Selling Can Be Made a
Worth-while Career
It affords opportunities comparable with those in any
other line of business—and more—to the young man of
energy and ability, declares a salesman who has made
good in that field.
Watching Transportation Rates
Helps Swell the Profits
Something of the highly important position held by the
traffic manager in the music industry and his activities.
Where a few cents in freight added to one item may
mean thousands of dollars to the trade.
Radio Service That Keeps Owners
Satisfied Is an Investment
Here is one radio dealer who does not wait for the
complaints to come in from customers but sees to it
that there is no need for complaints. The result of the
policy is more prospects and more customers.
The Musical Merchandise Section
of the Review
Systematic co-operation with schools and private teachers
has built up a big band and orchestra instrument business
for C. B. Gage—and gives all the details; "Teach them
first and then count the sales," says a Toledo department
head—and she is getting results; window displays and
how they are depended upon for sales by two successful
concerns. These are only a few high lights of what the
department offers.
IN ADDITION
A number of other merchandising articles covering every
side of the music merchant's merchandising activities, and
The Monthly Piano Technical Department, an exclusive
feature of The Review.
Out March 9

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