Music Trade Review

Issue: 1929 Vol. 88 N. 9

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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IN THE WORLD OF MUSIC PUBLISHING
Conducted by Fred B. Diehl
range for publicity and tie-ups with local music
and chain stores. A special Paul Specht edition
of "On With the Dance" has been released for
the occasion and will be distributed through-
WASHINGTON, D. C, February 27.—One of the out the country, before and after the event.
biggest social events in any year, in fact in an
New Hit Being Featured
at Presidential Ball
New Berlin Theme Song
Given Strong Display
Los ANGELES, CAL., February 21.—Effective pub-
licity for Irving Berlin's song, "Where Is the
Song of Songs for Me," theme of the United
Songs that Sell]
Irving Berlin, Inc.
Songs
Irving: Berlin's
HOW ABOUT ME
I'LL GET BY
DOWN AMONG THE
THE WALTZ I CAN'T
I'M "KA-RAZY" FOR
VVATCHA GONNA DO
Irving: Berlin's
SUGAR-CANE
FORGET
YOU (new)
DO NOW
ROSES OF YESTERDAY
FA FA FATHER
BELOVED
GET OUT AND GET UNDER THE
MOON
HAROLD TEEN (new)
I STILL, KEEP DREAMING OF YOU
LITTLE ORPHAN ANNIE
THE SPELL OF THK IILTES
THEN CAME THE WAR
JUMPING JACK
mm bine Song of Songs ferHe?>
Paul Specht Before the "Mike"
entire administration, is the Inaugural Bali,
which will be held here in honor of President
and Mrs. Herbert Hoover on Monday evening,
March 4. Paul Specht and his orchestra will
furnish the music for the affair this year and
the whole proceedings will be broadcast over a
nation-wide hook-up. The orchestra leader has
selected a new number, entitled "On With the
Dance," which will be used appropriately sev-
How a Los Angeles Theatre Effectively Dis-
eral times during the evening. After each bit
played a Theme Song
of entertainment or speaking, a chorus of "On
With the Dance" will be played as a novel way Artists picture, "Lady of the Pavements," has
been obtained through the erection of a large
or getting back to the dance program.
Donaldson, Douglas & Gumble, Inc., New sign above the marquee of the United Artists
York, are the publishers of this number and Theatre. Towering above the notice of the
have thought enough of the proposition to send theme song is a greatly enlarged and engaging
several representatives to Washington to ar- photographic cut-out of Lupe Velez, star of the
picture, a D. W. Griffith production. No one
passing the playhouse during the day or night
50 NEW NUMBERS AND NEW
is apt to pass up a lingering glance at this
CATALOGS NOW READY!
200% PROFIT FOR THE DEALER
likeness as well" as take in the announcement
about the theme song.
Local representatives of Irving Berlin, Inc.,
New York, publisher of the theme song for this
picture, were responsible for the clever pub
licity and have been most successful in arrang-
ing tie-ups by leading music and syndicate
stores. "Where Is the Song of Songs for Me"
is growing by leaps and bounds and should be
well in the lead of the Berlin tht!me songs in
the near future.
Get-Together Club Elects
BOSTON, MASS., February 25.—The Get-To-
gether Club of the Oliver Ditson Co. held its
annual meeting a few days ago and elected the
following named officers: President, James A.
Smith; vice-president, John Allen; secretary,
Miss Mary Brennan; treasurer, Miss Ann
Tracy.
LEY ED
Standard Teaching Music
Favorite Son<> and Instrumental Hits
Standard Studies for Piano,
Voice,Violin,Etc.
Send for Samples and Terms Today
McKINLEY MUSIC CO.
1501-1515 E. 55th St.
CHICAGO
Picture Theme Songs
Irving Berlin's
MARIE from "The Awakening:"
Irving Berlin's
WHERE IS THE SONG OF SONGS
FOR ME, from "Lady of the Pave-
ments"
I'D RATHER BE BLUE OVER YOU
(Than Be Happy With Somebody
Else) from "My Man"
RAINBOW 'ROUND MY SHOULDER
from "The Singing- Fool"
I LOVED YOU THEN AS I LOVE
YOU NOW, from "Dancing
Daughters"
WEARY RIVER from "Weary River"
IT'S UP TO YOU, from "Weary
River"
HEART O* MINE from "Noah's Ark"
OLD TIMER from "Noah's Ark"
ETERNAL LOVE from "Eternal
Love"
GERALDINE from "Geraldlne"
LINDA from "Linda"
I'LL NEVER FORGET from "Trial
Marriage"
PALS. JUST PALS from "Sub-
marine"
FLOWER OF LOVE from "White
Shadows"
IN A LITTLE HIDE-AWAY from
"KxcenN Baggage"
LONESOME from "Lonesome"
GIVE AND TAKE from "Give and
Take"
LOVE CAN NEVER DIE from "Man,
Woman and Wife"
LOVE, ALL I WANT IS LOVE, from
"The Godless Girl"
JUST A SWEETHEART from "The
Battle of the Sexes"
I FOUND GOLD WHEN I FOUND
YOU, from "The Trail of '98"
LOVE BROUGHT THE SUNSHINE
from "The Wind"
Folios
UNIVERSAL DANCE FOLIO
No. 10
PETERSON'S UKULELE METHOD
WORLD'S FAVORITE SONGS
IRVING BERUNlm
1607 Broadway New York City
New Anthem for China
A new Chinese national anthem, called "Song
of the Kuomintang," has just been adopted by
the Nationalist Government at Nanking, accord-
ing to cable reports received this week from
Sherman, Clay & Co. seem to have won an-
Peking, China. It was chosen by three Chinese
other theme song success in "Wedding of the judges, after an open competition. The prize
Painted Doll," by Herb Brown, i t is the theme
of $2,000 was won by Cheng Mao-chin, in-
song of the new production "Broadway Mel- structor in music at the National Central Uni-
ody," which was brought out very successfully
versity at Nanking.
at Grauman's Chinese Theatre, Los Angeles,
This song will hereafter be sung at all mem-
last week.
orial services to the late Dr. Sun Yat-sen.
New Theme Song Success
17
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
18
entury
Trade Commission Bars
Boston Music Publishers
Music School Activities
Hold Monthly Dinner
Body Orders Chicago Correspondence School
of Music to Discontinue Various Practices
WASHINGTON, D. C, February 25.—The Chicago
Correspondence School of Music and its presi-
is the message we are sending to dent, J. Peter Beringer, of Chicago, were
millions of people every day ordered last week by the Federal Trade Com-
through the medium of 31 Best mission to discontinue the following unfair
American Magazines directing the methods of competition:
readers to go to their dealers for
Representing to prospective students or to
copies.
the public that the usual or regular selling price
HOOK-UP
of any course of instruction is greater than the
price at which such course of instruction is
usually offered for sale; representing that any
price of the course of instruction is a special
price, reduced price or price that is lower than
the price ordinarily and usually received, when
Fifteen cents a copy for the
such is not the fact, and representing that any
Best existing Edition is the
musical instrument or other article of mer-
reason why "CENTURY is
chandise is furnished free to students or pros-
pective students when the price or value of
Best selling Edition.
such instrument or article of merchandise is
included in the price specified as the price of
the course of instruction.
S H E E T MXJSIC
Century Music Pub. Co.
235 W. 40th St., New York City
MARCH 2, 1929
Local Association Discusses Value of Daily
Paper Advertising and Various Promotional
Activities
BOSTON, MASS., February 25. — The February
dinner and meeting of the Boston Music Pub-
lishers' Association was held a few nights ago
at the Parker House with Banks M. Davison,
the president, in the chair. Owing to the pre-
vailing sickness the attendance was not as large
as usual. Notice was taken of the death of
Ward B. Hasey, living in West Somerville,
who was a regular attendant at the dinners of
the Association for a long time past, and who
was head of W. B. Hasey & Co., music pub-
lishers at 132 Boylston street. It was voted to
send a letter of sympathy to his family. The
Association already had sent flowers at the
time of his funeral.
President Davison called attention to the
forthcoming convention of the National Fed-
eration of Music Clubs, but in view of the fact
that this is some time away it was voted that
the matter be laid over until the next meeting.
There was a discussion relative to the value
of advertising in the daily papers insofar as the
music publishing business is concerned, and a
representative of the Boston Herald and Trav-
eler was on hand to bespeak a word for his own
PITTSBURGH, PA., February 25.—Rudolph Volk-
publications; and some interesting statements
wein, partner of the Volkwein Bros, music pro and con were made by Mr. King of the
house, this city, states that sheet music sales Oliver Ditson Co., and Mr. Buttelman of
traceable to radio programs are made by his Walter Jacobs, Inc. The latter gentleman also
clerks every day, and that radio is a definite had something to say about the plans for the
boon to the music business. Mr. Volkwein band and choral festival to be held here in
admits that the volume of business in sheet April.
music is not as great as it was at one time,
Fred Tessin of Charles W. Homyer & Co.,
but intimates that radio is by no means the music publishers, started an argument when he
only cause of this. "We are in a specially for- voiced his belief that there is altogether too
tunate position," said Mr. Volkwein, "in being much music published, and he strongly ap-
able to fill practically every request for any proved of keeping down the output so that
kind of music, due to our extensive sheet music clerks and others immediately interested could
stock, comprising many complete standard cat- better digest what was published and thus be
alogs. I personally feel that when every home prepared to more intelligently present the
is eventually equipped with a radio set there merits of compositions.
will be more calls for good music and worth-
while popular hits than ever before, due to the
cultivation of musical taste in the home."
Mr. Volkwein announced to a Review repre-
sentative that the concern has received so many
calls for records that a phonograph department,
The Oliver Ditson Co., Boston, has just
featuring Victor and Brunswick records and issued "The Glenn Glee Club Book For Girls,"
machines, is being added on March 1.
edited by Mabel Glenn and Virginia French.
The book comprises a collection of forty-two
songs for use in junior and early high schools
that are representative of various types of
music, including folk songs and sacred numbers
TOLEDO, O., February 26. — Local sheet music
and
are particularly suitable for the purpose
dealers are complaining that sales of certain
theme songs for motion pictures are injured by intended.
the weekly rotation of photoplays in the big
picture theatres. In this manner no one selec-
BUY YOUR MUSIC FROM
tion has an opportunity to reach its full sales
strength. In the Lawrence Meng Sheet Music
Shop hit songs from "Follow Thru," such as
"1 Want to Be Bad," "My Lucky Star" and
"Button Up Your Overcoat," are finding favor
Oliver Ditson Company
with patrons. Also "If I Had You," "Sweet-
BOSTON
NEW YORK
heart of All My Dreams" and "Sweethearts On
Anticipate and Supply Every Requirement of Music
Parade" are selling well. In the chain stores
Dealers
"I'll Get By" and "Shy Little Violet" are
scoring.
Volkwein Bros. Trace
Memorial Planned for
Music Sales to Radio
Foster in Pittsburgh
PITTSBURGH, PA., February 25.—Plans for the
erection of a $500,000 memorial building here,
honoring Stephen C. Foster, distinguished
American composer, are rapidly shaping up
with the formation last week of a general
Foster memorial committee, composed of
twenty-six prominent local citizens. The me-
morial building will be designed to serve as a
musical center as well as to honor Foster. It
will be constructed in early American architec-
ture, of the period in which Foster lived, on
ground donated by the University of Pittsburgh
in the Cathedral of Learning quadrangle.' The
advanced gifts phase of the movement is being
conducted now, and the public appeal will be
made in April.
It's Over "Big"
'
The Fascinating
LULLABY~FOX*TROT~CROON
Collection of Songs for
Girls' Glee Club
Songs Selling in Toledo
BOSTON
Moret, Inc., Makes Changes
SAN FRANCISCO, CAL., February
An Outstanding Seller
M. WITMARK & SONS
16SO BROADWAY
NEW YORK
23.—Will Rock-
well has been succeeded as eastern represen-
tative for Villa Moret, Inc., by Carl Winge,
formerly of the company's Seattle office. Ac-
cording to headquarters of the corporation
here, Mr. Winge is doing very well. The
Coast interests of Villa Moret will be looked
after by Cleveland Davis, formerly of the San
Francisco office, and who is well known in pub-
lishing circles.
ROBERT TELLER SONS & DORNER
Music Engravers and Printer*
SEND MANUSCRIPT AND IDEA OF
TITLE FOB ESTIMAT£
311 West 43rd Street
New York City
C/?/VV PUBLISHER. OUR REFERENCE
c^> g^-> WHITE FOR. PRICES
^
***J v^>

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