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16
The Music Trade
Review
Answering the Discount Challenge
{Continued from page 15)
"As stated before, those merchants who fail
the retail music merchant, by the same token,
Mr. Redfield would be willing to buy his col- in their mission and purpose will eliminate
lars, his tooth paste, his shoes, his text-books, themselves from the picture. Those who func-
his newspapers, magazines, and the hundreds tion in that position will succeed a-dmirably
of other articles making up his personal re- and profitably. This is as it should be.
quirements by mail from some jobber or manu-
"Let the dealer take a note of warning, how-
facturer, waiting not twenty-four hours, but ever, from the sentiments expressed by Mr.
twenty-four days for some of it.
Redfield. Should, through the negligence of
"Likewise, any school music student should, the dealer, such sentiment continue to grow
if he breaks his last reed, cancel his band en- throughout the country, the American public
gagement, awaiting receipt of some new reeds will take matters into their own hands and buy
from a distance; every time he wants some their musical requirements where and when
rosin, he should send a money order to the they please. In doing so, however, it is very
jobber for it; if his trumpet valves stick, he doubtful, according to available information
should send them to the manufacturer for re- furnished by marketing authorities, whether
adjustment over a week or two of time, etc. they will save any great amount of money.
"Faithfully yours,
Such a condition would be impossible.
"R. C. Poyser."
"When Mr. Redfield criticizes the value of
the retail music merchant in such broad terms, Pan-American Band Instrument and Case Co.
he also includes every retail merchant in the
same category. Hundreds of the most capable
merchandising men and economists are study-
ing the value of such distribution functions, but Buegeleisen & Jacobson Traveler Reports
Healthy Condition of Merchandise Trade
as yet we have not found within our knowl-
edge one who has doubted the necessity of the
Felix Baer, general traveling representative
existence of the retail merchant. He is a vital
part in the distribution of merchandise to the for Buegeleisen & Jacobson, New York whole-
American public, and so long as he fulfills his salers and importers of musical merchandise,
mission there will be sufficient cause for his returned this week from a transcontinental trip
existence and for the remuneration of his that took him to the Pacific Coast. He was
away for six weeks and made calls at the im-
services.
portant trade centers en route. Mr. Baer re-
ports that business in the Middle and Far
West trade has greatly improved, many dealers
reporting better January volumes than was
December.
"The trade is buying more liberally now,"
KALAMAZOO, MICH., February 25.—The Gib-
sonians, a unique ensemble of talented players he stated to a Review representative, "and the
possessing an unusual mastery of the entire outlook is very bright. Several new B. & J.
family of fretted instruments, are making plans agencies were opened on this trip and many
for their ninth annual concert tour. The organ- large orders were placed for the Bertini ac-
ization will appear as one of the features of cordions, as well as our new model S. S.
the twenty-ninth Annual Convention of the Stewart Wondertone banjos."
American Guild of Banjoists, Mandolinists and
Guitarists. The program to be given by the
Gibsonians on their concert tour will consist
of specially arranged mandolin and Hawaiian
orchestra selections, banjo band, mandolin,
ST. LOUIS, MO., February 25.—The Duplex Mfg.
mando-cello and tenor banjo solos.
James H. Johnstone, director of the ensemble, Co., 2815 Henrietta street, presents another great
is closing up dates for the tour and reports contribution to the drum profession in announc-
that he is finding music teachers and dealers ing its new all-metal Separate Tension Snare
particularly enthusiastic in securing the Gib- Drum known as the "Spirit of St. Louis
sonians for appearances in their respective lo- Model." An improved tone is said to have
calities. With regard to the methods of put- been gained with the construction of this new
ting on the concerts, Mr. Johnstone stated the model by abolishing the brackets and reducing
the head surface, insuring easy, quick and even
following:
"Several plans are suggested for staging our tensioning. In fact the drum is new in every
concerts. Admission can be charged or it can particular because of its revolutionary con-
be made complimentary to the public. It can struction. The features include a sharp, crisp,
be held in the studio, hall, church or music snappy tone, quick response, no overtones and
store, and the dealer can offer it as a per- tremendous volume.
Tests made by critical professional drummers,
sonally produced attraction, or put it on under
the auspices of church, lodge or society, giving men who are in a position to pass judgment
the net proceeds to some popular cause." The on a drum, setting aside all personal sentiment
and prejudice, pronounce the new model as
ensemble plays Gibson stringed instruments.
"the greatest drum of all time," the company
reports.
In making the announcement the company
states: "The first contribution to drummers
was the original Separate Tension Drum, in-
vented and patented by the late Mr. Emile
Boulanger, former president and organizer of
this' company, in 1883. The Duplex Mfg. Co.,
during its half century in business, has created,
patented and marketed many improvements of
great benefit to the drummer, but the innova-
tion of 1883, and now this one, are the most
remarkable.
"The idea of the Separate Tension Drum sen-
sationally revolutionized the drum business, re-
ceiving immediate endorsement from the pro-
fession as well as drum manufacturers the
world over, as the only correct principle of
snare drum construction."
MARCH 2, 1929
New Gimbel Department
to Be Ready Soon
PHILADELPHIA, PA., February 26.— The new
musical instrument section of the Gimbel Bros,
department store, now being arranged on the
seventh floor of the company's building, will be
ready for occupancy on March 1, according to
Buyer-Manager Philip H. S. Hangen. The new
department is being arranged in a manner to
provide unusual display facilities for the pianos,
phonographs, radios and other musical instru-
ments. A special service department will be a
feature.
DURRO
AND
STEWART
Duplex Mfg. Co. Produces
New All-Metal Snare Drum
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
Back From Coast
Gibson Concert Ensemble
Being Booked for Tour
VIOLINS
BOWS
STRINGS
Buegeleisen & Jacobson
B-T-9 Union Seuar.
0
NEW YORK
OLIVER DITSON CO
BOSTON. MASS
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