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The Music Trade Review
FEBRUARY 23, 1929
^;H ANNIVERSARY
OK THK
HARDMAN
PIANO
For 8 7 years, the finest type of hereditary craftsmanship has produced the
Hardman Piano, under the unbroken direction of a single family for three
generations. Through generations of adherence to the highest stantlards of
perfection in the creation of an incomparably beautiful tone, Hardman,
Peck & Company have maintained, down to the present moment, unquestioned
Peadership
in devising unique and outstanding methods for consistently increasing
the volume of sales for their dealers.
MODERNIQUE
PIANOS
NATIONAL
ADVERTISING
STANDARD
GRAND
Hurcliiiau, Peck & Company made a richly
productive move for the dealer, vhen it sum-
moned such leading modernistic artists art
Edward .]. Steichen, Helen Dryden, Lee Simoi:-
son and Eugene Schoen to design, for the
Hardman Piano, cases that express the spirit
of modern life. The Modernique is a revolu-
tionary step in piano design, and a sensation
throughout America. It has added incalculable
prestige to the established name of Hardman.
Hardman, Peck & Company have associated
the Hardman name, and interpreted its super-
lative quality, with a series of distinctively
original advertisements surpassing anything
previously done in bringing home to millions
of readers of national publications the finer
values of tone and craftsmanship in piano
manufacture. These striking advertisements
have helped to sell Hardman Pianos for dealers
throughout the country.
An extraordinary achievement of Hardman
leadership has been the creation of the Style T
Standard Grand Piano, made entirely by
Hardman, Peck & Company, and retailing in
a Colonial case at $650. This extraordinary
creation, capable of the rich golden tone of a
full-sized grand, is only four feet, six inches
long. It is an outstanding achievement in piano
making and has already proved a tremendous
stimulus to piano sales.
NEW STYLE X
HARI>M
In celebration of the 87th Anniversary
of the Hardman Piano, Hardnian, Peck
& Company offers its dealers, as a special
selling feature, the new Style X Hardman
Grand. This style embodies distinctive
GRAND
improvements—it is slightly larger than
the old Style X, and is improved in case
design and in volume of tone. It is an
especially fine instrument for the studio
of the musician or music teacher.
Hardman, Feck
433 FIFTH AVENUE, NEW YORK
M A S T E R
P I A N O
C R A F T S M E N
F
O
R 8
7
Y E A R S