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The Music Trade Review
FEBRUARY 16, 1929
Takes Twelve Pages in One
James Stafford Named
New Gulbransen Models
Paper to Announce Radio
Manager of J. R. Wilson Go.
Win Quick Recognition
Latest Products of Company Designed in
Keeping With Needs of Dealers and Public,
Is the Claim
The announcement and introduction by the
Gulbransen Co. of the three new styles known
as the "Home Series" have already met with
greater response than any line the company has
ever produced.
This favorable trade reaction is attributed to
the exhaustive survey made by the manufac-
turers to determine just what the dealer needs
to stimulate business. It was found that not
only would a lower price line incite the interest
of the trade and the public, but would be par-
ticularly adaptable to the development of group
class instruction and piano-playing.
With the growing interest in class piano in-
struction, it is the belief of the Gulbransen Co.
that a new modern instrument made available
to the public at a national nominal selling
price will encourage a greater interest in the
study of the piano and musical growth of the
country.
In line with this observation, the company
determined upon suitable names for the three
new styles introduced which would have a di-
rect association with the home and piano-play-
ing. The upright instrument is known as the
Home Study Model; the registering piano as
the Home Harmony Model, and the Grand as
the Home Culture Mo-del.
As the new line opens up a channel for in-
creased sales in placing before the public a
new instrument that is within the reach of the
average wage-earner there will be no incentive
to purchase a used instrument. The company
believes that this will have the effect of killing
off the sale of old worn-out pianos lacking in
tone quality and modern design.
Ordinarily it does not take twelve pages of a
newspaper to tell the story of the arrival of
new radio equipment. So impressed with the
tone qualities and general performance and
appearances of the new Atwater Kent electro-
dynamic line was Garrett, Miller & Co., Wil-
mington, Del., distributors of Atwater Kent
products, that they lined up their dealers for
twelve full pages of Atwater Kent factory adver-
tising, dealer advertising and factory publicity
recently. In Delaware, as elsewhere, the new
line is going over big.
The music store of G. W. Poley & Son,
Knoxville, Pa., was destroyed by fire recently,
entailing a loss of over $20,000.
The music store of F. B. Keeran, Red Bluff,
Cal., has been moved to new quarters in that
town.
PHILADELPHIA, PA., February 12.—James Staf-
ford has been appointed general manager of
the J. Ralph Wilson Co., which conducts a
chain of music stores in this city. For the past
few years he has been in charge of the Wilson
store at 5528 Germantown avenue. He will take
over the duties of manager of the six stores
which make up the group in the Wilson chain.
The J. Ralph Wilson Co. recently was reorgan-
ized with the retirement from the firm of its
former president and founded J. Ralph Wilson,
who returned to the music trade early this
year as head of Wilraths, Inc., a new concern,
in the same line of business.
Jacob Schiller, of the Lester Piano Co., of
Philadelphia, was a visitor in New York last
week and made calls at several of the music
stores in this section.
'The Logical Leader for the Retail Piano Merchant Who Sells Quality"
Cfjarlesi Jfretertcfe S>tetn
Broadcasts Help Stimulate
Piano Man's Radio Sales
MILWAUKEE, WIS., February 11.—Radio business
has been showing notable gains, according to
reports from the Noll Piano Co., 1015 Muskego
avenue. While December made unusual gains,
January showed only a small decline in com-
parison to the large December business, while
a good increase in business was registered over
the month of January, 1928, according to Mrs.
M. K. Noll.
In addition to increased demand, the higher-
priced machines are getting more attention, it
was stated, and the Stromberg-Carlson is re-
ported as being outstanding in sales with the
store. The Atwater Kent and Radiola were
also noted as gaining good sales at the Noll Co.
The Noll Co. broadcasts once each week over
WTMJ, the Milwaukee Journal station, directly
following the broadcast of the Stromberg-Carl-
son hour, and this has been found to be very
successful. The store also advertises con-
sistently, and gains good returns from its type
of institutional and merchandising advertising,
featuring only the uses and qualities of its
musical merchandise.
A great number of people are buying the
pick-ups to be used with phonographs, and the
greater interest in phonograph merchandise is
in combinations, it was stated.
Pianos are going moderately well, and the
grands are keeping up at a consistently good
rate, showing a healthful growth in sales, an
effect, which is believed to be the result of the
musical instruction in schools, it was stated.
Delbert L. l.oomis,
National Association
headquarters in New
Chicago last week
matters.
executive secretary of the
of Music Merchants, with
York, spent a few days in
attending to Association
Thirty-five years of steadfast application to the highest ideals in
piano building are embodied in the Chas. Frederick Stein Grand.
It is the expression of the practical genius of the piano maker, who
held unswervingly to his purpose to make an instrument which
would not alone realize his conception of what a grand piano
should be, but one which would also more than satisfy the most
critical professional musicians.
The Chas. Frederick Stein Grand is a proof of his ability as the
maker of pianos of the very highest class, produced irrespective of
cost in monev. time, or attention to detail. The Chas. Frederick
Stein Piano offers a rare opportunity to those dealers who them-
selves know tone quality and desire the agency of an instrument
which will give them trade and professional prestige, and get the
enthusiastic endorsement of the leaders of the musical world in their
community.
If you have not as your leader a piano which will insure you
success in competition for quality as well as inspire you with the
highest degree of enthusiasm and an assurance, you should see and
hear the Chas. Frederick Stein Grand.
Jfrebertcfe
Maker o) Fine Grand Pianos Exclusively
3047
CARROLL AVENUE
CHICAGO, I I I .