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The Music Trade Review
Appreciation in Work of National
Music Association Is Growing Steadily
Executive Offices in New York Announce Receipt of Letters from Dealers, Paying
High Tribute to What Organization Is Accomplishing
' I V HAT the work of the National Association
of Music Merchants, and particularly of
the reorganized executive offices of that Asso-
ciation in New York, is widely appreciated is
made evident by the many letter from members
and non-members expressing appreciation of
the result of various activities and encouraging
their continuation and expansion. This appre-
ciation has shown itself in tangible form in a
steady increase in membership and the willing-
ness of the trade to support the Association
financially.
A characteristic letter comes from Henry P.
Mayer, the prominent music merchant of Paris,
Tex., who writes:
"It is with a lot of pleasure and gratitude that
I am enclosing check for $10 in payment of
dues for 1929.
"The good work that this organization is
doing cannot help but prove beneficial to every
dealer in our country. There is no dealer, no
matter how small, but what should consider it
a privilege to contribute not alone $10 but his
moral support.
"I have been a member of the organization
since its birth and hold myself ready at any
time to do whatever I can in behalf of the
organization."
Another letter is from Chas. A. Reid, of the
C. A. Reid Piano Co., Plainfield, N. J., and
shows that dealers are willing to supplement
the Association fund through the purchase of
stamps. Mr. Reid writes:
"We have your letter of January 10 outlining
the expenses of the National Association of
Music Merchants for the past year, and we are
very pleased to receive the same.
FEBRUARY 16, 1929
Player-Piano Demand Does
Exist Among Foreign Born
Demonstrated by Successful Sale of Those In-
struments Conducted by P. Gadonsky in Lor-
ain, O.
LORAIN, O., February 12.—A two weeks' sale of
"The writer of this letter has been in the player-pianos just concluded by P. Gadonsky,
piano business for the last twenty years, and piano dealer of 1420 Broadway, this city, has
he wishes to state that he believes the Na- convinced him and also J. J. Anderson, assist-
tional Association is doing the most construc- ant sales manager of the piano department of
tive work that has been attempted in his recol- the Cleveland branch of the Starr Piano Co.,
lection.
that there is still a very good market for the
"The educational value of music is the sound- player-piano among the foreign population of
est selling argument that can be used for the this country. Mr. Gadonsky is the Lorain
sale of musical instruments. We are already Starr dealer, and was assisted in the sale by
beginning to feel the results of your promo- Mr. Anderson.
tional work with the public schools. Piano
The population of Lorain consists principally
instructions are now being given to over three of Poles, Bohemians and other Slavic races,
hundred pupils in the public schools in Plain- and they are keenly interested in their national
field. This was brought about through your music. This is obtainable only through music
efforts in pronioting the work at the conven- rolls and phonograph records and, according
tion of Public School Superintendents. Our to Mr. Anderson, that is the reason these
superintendent came back from the Houston, people buy player-pianos. During the two
Tex., convention tremendously enthused, and weeks' sale there was no interest shown in
the result was the formation of classes in the radio, and the explanation lies in the fact that
local public schools. We have co-operated with the majority of music coming from this source
them in every way, and many sales have re- carries no appeal to these foreign-born people.
sulted.
Their children are the only ones who evince
"We take great pleasure in enclosing here- any interest in it.
with our check for $3.25, to cover your state-
The sale was advertised through the medium
ment covering stamps, and we again wish to of hand bills which were distributed from door
compliment you on the splendid work you are to door and newspaper advertising was also
doing."
used. Price was featured as it seems to have
The "resolution" issued recently by President a strong appeal to these people, who are of a
Roberts urging that each member of the Asso- very thrifty nature. The women responded
ciation bring in one new member before the and visited the store, and in the evening the
convention in Chicago in June is already bring- men folk were brought down and the sales
ing a very satisfactory response, and it is be- consummated. They are employed by the steel
lieved by Association executives that it will be and tube mills in this district, and are home-
possible to report a most substantial member- owners and good credit risks. Mr. Anderson
ship increase at the June meeting. The work states that ordinary sales methods were used.
of the Association itself in aiding its member- The success of the sale lay in the fact that Mr.
ship in many ways is largely responsible for Gadonsky spoke their language and that, in
this excellent response.
demonstrating the instruments, the music
played was that of their folk songs and other
compositions with which they were familiar.
Toledo Conservatory Offers
Glass Piano Instruction Gives Goncert Before
Parent-Teacher Association Starr Cleveland Branch
TOLKDO, O., February 11.—The Collingwood Con-
servatory of Music announces the establish-
INDIANAPOLIS, IND., February 9.—The Christina
Now Occupies One Building
ment of carefully systematized courses in piano Teague Piano Co. made an effective tie-up with
classes for beginners, as prescribed by C. M.
Tremaine, director of the National Bureau for
the Advancement of Music. The conservatory's
music directorate, consisting of C. L. Jaynes,
Laura Longfellow, A. Ruvinsky, Clarence Ball
and Mary Stockwell Durfee, has established the
Gidding piano class work, which accommodates
ten to fifteen students at nominal cost, deter-
mined by the number of students in the class.
With the completion of the third year public
school training a child is eligible for piano
class training.
The Grinnell Music Co. will give, through
the conservatory, a complimentary enrollment
of ten free lessons. There will be no charge
to the pupil except for his materials.
Penn Phonograph Go.
Opens Distributing Branches
PHILADELPHIA, PA., February 11.—For the pur-
pose of giving the music trade adequate serv-
ices in the radio lines carried, the Penn Phono-
graph Co., 913 Arch street, has established two
branches for the distribution of the Majestic
radios, and has opened the new year with a
score of traveling representatives who will
cover the field. The branch houses are located
at 214 South Main street, Wilkes-Barre, Pa.,
where S. A. Gillette is manager and at 123
South Second street, Harrisburg, Pa., in charge
of Troy B. Wildermuth. The sales staff will
travel in the eastern Pennsylvania, Central
State and New Jersey territory.
the schools recently when it arranged for the
appearance of Mme. Sturkow-Ryder, the promi-
ment concert pianist and composer, before the
Parent-Teacher Association in the auditorium
of one of the local schools. Mme. Ryder played
a number of classical selections, including sev-
eral for two pianos in company with the
Ampico, and the affair was enthusiastically re-
ceived by a capacity audience.
CLEVELAND, O., February 11.—The Cleveland
branch of the Starr Piano Co. has centralized its
business in its Huron road building and the Pros-
pect avenue building has been vacated and is now
offered for lease. The general offices of the com-
pany, in charge of Mr. Welch, branch manager
are now located on the second floor. The main
floor, which has been partly used for the sale of
other commodities besides music, will be entirely
used for display of musical merchandise in the
near future.
Atwater Kent Jobber
Shows 1100 P. G. Increase Martha Attwood Recording
According to recent reports the Albany Dis-
for Columbia Exclusively
tributing Co., Albany, N. Y., headed by A.
D'Elia, one of the pioneer Atwater Kent dis-
tributors of the East, has shown an increase in
the sale of Atwater Kent sets and speakers in
Albany county of 1100 per cent from May to
November, as compared with the same period
one year ago. Other countries in their territory,
according to executives of the company have
sold in proportion. The advent of the new
A. K. electro-dynamic set was announced in a
special 10-page feature section of the Knicker-
bocker Press of Albany recently.
Opens a Music Shop
Miss Carol Skomo has opened Carol's Music
Shoppe in Yreka, Cal., where, as stated in the
local newspaper, she "has on display a nice line
of the latest music, so many catchy pieces we
all like and enjoy."
The latest addition to the list of noted artists
recording exclusively for the Columbia Phono-
graph Co. is Martha Attwood, lyric soprano oi"
the Metropolitan Opera Co. Miss Attwood is
a native of Massachusetts and after some vocal
training in this country spent some years
studying in France and Italy.
The Piedmont Music Co., of South Carolina,
Inc., of Greenville, S. C, has been incorporated
with a capital stock of $10,000 to deal in musi-
cal instruments, sheet music, etc. The officers
of the company are J. M. Garrett, president;
S W. Garrett, secretary, and E. T. Garrett,
treasurer.
Consult the Universal Want Directory of
The Review In it advertisements are inserted
free of charge for men who desire positions.