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News Number
THE
VOL. 88. No. 7
REVIEW
Published Weekly.
Federated Business Publications, Inc., 420 Lexington Ave., New York, N. Y. Feb. 1 6 , 1 9 2 9
81n
10 Cents
*JI. 0C o 0 & e ' Year
Elaborate Plans Under Way
For 1929 Music Week
"Hear Music—Make Music—Enjoy Music!" Will Be Keynote
of Event This Year Under Direction of National
Bureau for Advancement of Music
LANS are rapidly being whipped into shape for the Sixth National Music Week celebration
to be held during the week of May 5-11, and the keynote for the celebration this year will
be "Hear Music—Make Music—Enjoy Music." In discussing the plans being made for
this year's observance, C. M. Tremaine, secretary of the National Music Week Committee, said:
"The dominant note of National Music Week this year," began Mr. Tremaine, "will be the
urging of participation in the fullest sense of the word—that is, by singing and playing as well
as by hearing music. To 'Hear Music, Make
Music, Enjoy Music' is a triune participation
in which possibly the greatest factor is the
making of music, because it not only gives self-
expression in itself but adds to the capacity of
the performer for understanding the music that
he hears, and hence it greatly increases his en-
joyment in listening. There has been much
mention of a merely passive hearing of music.
In my opinion this'is a contradiction in terms,
for no one can really hear all that there is in
music unless he meets it half-way by making
an active effort to understand it. This active
form of listening is quickened by the hearer's
ability to play, and for this reason we are
emphasizing the three factors which in com-
bination make for the greatest possible enrich-
ment of life through music.
"In emphasizing this phase for Music W r eek
this year, we are following out a policy pursued
since the week was first organized on a national
scale. Each year we have singled out for spe-
cial attention some element vital to the fulfill-
ment of the complete idea underlying the Music
Week. For instance, last year we featured the
presentation of American music, which will
again be stressed in the observance of May 5-11
next. In other words, this yearly accentuation
C. M. Tremaine
of a single phase of the entire movement does lieve that by focusing the attention of the
not mean that those are transitory interests, public this year upon that circle the cause of
each of which is to be discarded the next year music will be immeasurably advanced.''
As to what form this participation shall take,
for a new one. On the contrary, they remain
among the fixed purposes of the movement and the committee recommends to the churches the
by the strength which they have acquired reaching of their young people through hymn
through concentration upon them in turn dur- memory contests, hymn playing contests and
ing the special week they serve to consolidate junior choirs; for the schools and homes, an
inter-relation with pre-school music training in
the permanent influence of the movement.
" 'Hear Music, Make Music, Enjoy Music' is the household, parents' music days in the class-
a complete circle of participation, and we be- rooms and more family music-making in the
P
home; for men's and women's clubs, the featur-
ing of American music through group singing
and special programs; for stores and factories,
music-making by employes in instrumental
groups and choruses; for movie theatres, com-
munity singing and features by local talent; for
radio stations, community sings on the air and
musical quiz games and for the charitable in-
stitutions, concerts by the community's artists
and ensembles. Pamphlets containing sugges-
tions on all these lines are obtainable from the
National Music Week Committee, 45 West 45th
street, New York.
New Executives for
Fitzgerald Music Go.
Los ANGELES, CAL., February 9.—Taylor C.
White, a piano man of wide experience, has
been appointed general sales manager for the
Fitzgerald Music Co. and will have charge of
the company's stores in Los Angeles and Glen-
dale. R. R. l'ittenger was recently appointed
manager of the piano department division of
the company, and Edward L. Hayes manager
of the phonograph and radio division. Walter
David, for six years manager of the educational
division, remains in that capacity. The Fitz-
gerald Music Co., by the way, celebrat-ed the
M\\\ anniversary of its establishment by the
present head of the company, James T. Fitz-
gerald.
New Louisiana Corporation
The Brown-Goodrich Corp., Shreveport, La.,
has been incorporated with capital stock of
$20,000 to engage in the wholesale phonograph,
radio and musical supply business. The officers
are Theron Brown, president; Robert E. Good-
rich, Jr., vice-president; J. T. Goodwin, secre-
tary and J. G. Cowles, treasurer.
Goodman Store Remodeled
The Goodman Music Co. has completed the
remodeling and redecorating of its store on St.
Clair avenue, Cleveland, O., and in addition to
featuring pianos and phonographs prominently,
has also arranged to give much attention to
a representative line of radios.