Music Trade Review

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The Music Trade Review
Include These
True Tone Profits
in Your Ledger
During 1929 • • .
Piano, Phonograph and Radio Dealers,
there's always room in your ledger for more
profit figures. As profitable as was your
business during 1928, you are ever on the
alert for new ways to bet-
ter last year's total, without
increasing your overhead
materially. We have a
plan which will make this
entirely possible.
No
magic—no trick sales tac-
tics. Just steady, normal
sales effort from you.
Rapid Turnover
There's room in your store
for the Buescher line.
Band instruments do not
require floor space as do
pianos, radios, phono-
graphs. Band instruments
turn over rapidly, so your
profits are easier to earn.
Most of your prospects are
sold when they enter your
store.
Easy Sales
Exclusive patented features
—the easy fingering Saxo-
phone with its snap-on
pads— the split-no-tone
bell of the valve instru-
ments, that eliminates the
snorty, blarey tone—the
Buescher air passage con-
struction, the correctly pro-
portioned
tubing that
makes these instruments
speak with an evenness of
tone and accuracy of tune
unequalled in any other
make.
These features,
which only Buescher can
offer, are what make Bue-
scher Instruments easy to
sell.
Dealer Helps
Buescher has spent hun-
dreds of thousands of dol-
lars helping dealers sell
band instruments. In 1929
an average of 25 million
magazines a month will
carry the message of
Buescher superiority be-
sides thousands of cata-
logs, folders and displays
to help our dealers make
new profits.
Easy to Play—Easy
to Play
Make this extra space a profit earner with
the easy to sell Buescher True Tone line.
Be one of the extra profit dealers for 1929.
You'll find our dealer plan interesting and
attractive. Write today for full details.
Buescher Band Instrument Co.
Buescher Block—Elkhart, Ind.
FEBRUARY 16, 1929
Music Instruction to Be
Stressed By Educators
Growing Importance of Music in Schools Will Be Demonstrated at
California Conference of Music Supervisors
on March 25 to 27
AN FRANCISCO, CAT.., February 9.—The growing importance of instrumental music in
the public schools is shown by plans made for the California State Public School Music
Conference which will be attended by about a thousand music supervisors. The High
School Principals' Conference will take place at the same time, March 25, 26 and 27. In the Red
Room of the Fairmont Hotel, where the confere nces will be held, there is to be a dealers' exhibit
of band and orchestra instruments. Waters & Ross have already arranged for a display of
Holton band instruments and other dealers are
been urged to rehearse the specified music
planning exhibits of their instrument lines.
In connection with the conference, an orches- thoroughly. The ability of the students will be
tral concert will be given in the Civic Audi- tested in two earlier rehearsals. Also at each
torium by students of school orchestras. One rehearsal a sighUreading number, not pre-
hundred players will participate, selected from viously announced, to be given in the city's
the public schools of the entire State for their largest auditorium, will be free to the public.
ability to read and interpret music at first sight.
The program, which is composed of a very high
Resigns as Landay Buyer
class of music, has already been given out and
conductors of school orchestras who think of
William H. Topping has resigned as head
entering any of their instrumentalists, have of the purchasing department of the Landay
Bros, stores. He has not announced his future
plans.
Mr. Topping has been buying musical
Merchandise Manufacturers
instruments for ten years or more, having been
to Meet in Hot Springs, Va. with R. H. Macy & Co. and the R. B. Rose Co.
S
Mid-Winter Meeting of Eastern and Western
Zones Will Be Held on March 22 and 23—
Large Attendance Expected
CHICAGO, 111., February 9.—The mid-Winter
meeting of the Association of Musical Instru-
ment and Accessories Manufacturers will be
held this year at Hot Springs, Virginia, Friday
and Saturday, March 22 and 23.
This was revealed at the meeting this week
of the Association of Musical Instrument
Manufacturers, Chicago Zone, when the mem-
bers favored Hot Springs for the meeting-place.
A telegram was read from Henry C. Lomb,
president of the national association, asking the
Chicago members to select the place of meeting
between White Sulphur Springs and Hot
Springs, two of the points previously men-
tioned and discussed as favorable for holding
the annual gathering.
The newly elected president of the Chicago
Association, H. K. Kuhrmeyer, presided at the
February meeting and introduced a discussion
of the Chicago association's plans for the com-
ing national convention of the Music Industries.
After a lengthy discussion it was decided to
give the luncheon for the Eastern manufac-
turers on Monday noon, June 3, the opening
day of the convention. On account of the
many luncheons and activities scheduled during
the convention, it was thought advisable to
have the manufacturers luncheon on Monday,
which will allow the members to attend the
combined luncheon of the music and radio
trades on Tuesday and also take care of their
exhibits for the balance of the week. The fol-
lowing committee was appointed to take care
of the arrangements and entertainment for the
Monday noon luncheon: Walter M. Gotsch,
Wm. F. Ludwig, Ludwig & Ludwig; and Jay
Kraus, The Harmony Co.
The local association also passed a resolution
endorsing the support of the new slogan "The
Richest Child is Poor Without Musical Train-
ing." The secretary was instructed to write to
the National association to ascertain in what
manner the local association could assist in
promoting the slogan as the members are
anxious to make it as popular as many of the
slogans used by other industries.
Garner Resumes Old Post
SALT LAKE
CITY, UTAH,
February 9.—Burt
Garner, one of the best-known and most popu-
lar music merchandise salesmen of this section
and also well known as an orchestra player, has
returned to the staff of the Consolidated Music
Co. after being away for a few years. He will
do specialty work under Dean Daynes, head of
the band and orchestra department.
Death of Anton Frankenburg
DENVER, COL., February 9.—Funeral services for
Anton Frankenburg, vice-president of the
Silver State Music Co., Pueblo, Col., and gen-
eral manager of the Modoc Mining & Milling
Co., who died Monday, February 4, were held
last week. Mr. Frankenburg was prominent in
business circles throughout the West because
of his interest in the musical instrument busi-
ness, and his mining interests.
Harold A. Wenuberg, formerly assistant
manager of the Providence, R. I., store of the
United Music Co. has been appointed manager
of the Westerly, R. I., store of that company.
Vorbach Bros., music dealers of Jamaica,
N. Y., have purchase-d the building at 170-14
Jamaica avenue to house their business.