Music Trade Review

Issue: 1929 Vol. 88 N. 7

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
FEBRUARY 16, 1929
The Music Trade
N. Y. Musical Instrument Dealers
to Hold Next Meeting February 19
HP HE next regular meeting of the Associated
Musical Instrument Dealers of New York,
Inc., will be held on Tuesday evening, February
19, at the Fifth Avenue Hotel, Ninth street and
Fifth avenue. Dinner will be served promptly
at 7 o'clock, following which John A. Redfield,
acoustical expert and writer on musical sub-
jects, will address the gathering. Mr. Red
field is well acquainted with the progress being
made with music education, especially with
band and orchestral instruments, and has some
interesting facts to relate in this connection.
A. J. Neumann, president of the Association.
is particularly anxious to have a full attendance
in view of the efforts being made by the mem-
bership committee to secure fifty or one hun-
dred new members during the year. H. L.
Hunt, secretary, has been communicating with
Rexford C. Hyre, secretary of the Cleveland
Music Trades Association, in order to exchange
views on the necessity for getting new members
and the means of accomplishing it. Mr. Neu-
Elkhorn Case Mfg. Go.
Elects New Officers
February 9.—The Elkhorn Case
Mfg. Co., of this city, recently reorganized
the company with the installation of the follow-
ing officers: J. Smith, president; Henry Wales,
vice-president; N. K. Thompson, secretary-
treasurer and general manager. Mr. Thomp-
son was for many years general superintendent
of the Frank Holton Band Instrument Co., and
is an able mechanical and industrial engineer.
The company recently installed modern ma-
chinery and equipment which provides the
latest improvement methods in manufacturing
musical instrument cases. With the installation
of this machinery, the company announces it is
now equipped to turn out a larger volume of
business this year than at any time in its his-
tory. While quantity production will be intro-
duced, the quality of workmanship and durable
material will not be sacrificed.
A full line of cases for all classes of band and
orchestra instruments is manufactured, such as
violin, ukulele, flute, clarinet, banjo, guitar,
saxophone, trumpet, cornet, alto, mellophone,
French horn, baritone, bass and sousaphone. It
is also announced that plans are being made to
add other lines so as to increase the volume of
business.
ELKHORN, WIS.,
Carl Fischer Travelers
Making Extended Trips
Arthur Hauser, sales manager for Carl
Fischer, Inc., New York, left recently on his
annual trip through the trade. Mr. Hauser is
calling on both sheet music and instrument
dealers and will spend about two months on
the road, going as far as the Pacific Coast. At
the same time Emil Stock, head of the wind
instrument department of the Fischer firm, is
making an extended tour through the Eastern
and Southern States. This is the first trip to
be made by Mr. Stock in several years, during
which time he has been busy organizing his
department to a point where he is able to leave
it for such trips as the present one.
Wm. Gretsch in Adv. Field
William Gretsch, youngest son of Fred
Gretsch of the musical instrument manufactur-
ing concern bearing his name, has just made a
connection with the Bedford Advertising
Agency, Inc., of Brooklyn, N. Y. Mr. Gretsch
previously attended Lehigh University.
15
Review
inann feels that once new members start attend-
ing the meeings the Association will grow by
leaps and bounds as each enthusiastic new man
will be in a position to bring in one or two
other outsiders.
York Radio Hour Changed
to Thursday Evenings
GRAND RAPIDS, MICH., February 11.—The regu-
lar York radio recitals, conducted each week
over Station WMAQ through the courtesy of
the York Band Instrument Co., of this city,
have been shifted from Tuesday evenings to
Thursday evenings from 9 to 9:30 o'clock, Cen-
tral Standard Time, commencing with the pro-
gram on February 7. The Fanfare Four, con-
sisting of three trumpets and a slide trombone,
will continue to be a feature of the York pro-
grams as in the past.
They will be assisted by H. S. Lorriman,
saxophone and clarinet soloist; William R.
Burnham, French horn artist; George Ham-
burg, playing bass tuba, and Walter Dellers on
piano. Four interesting programs have been
prepared by these York soloists for February
7, 14, 21 and 28 and dealers are being urged to
tie up actively with them as an incentive for
new business. Station WMAQ operates on a
wave length of 447.5 meters.
Kenin's Orchestra on
Columbia Hook-up
PORTLAND, ORE., February
11.—Hermin Kenin's
Multnomah Hotel orchestra, which has held
forth at this hotel for several years, being the
successor to the George Olsen orchestra, of
which Kenin was a member, has been engaged
to furnish musical programs over the Columbia
broadcasting chain on the Pacific Coast. Kenin's
orchestra has been increased in size and will
appear in a six months' engagement over the
coast chain of the Columbia broadcasting sys-
tem and later over the national hookup. The
broadcasting over the coast chain will be done
from the key station in San Francisco, the or-
chestra appearing three times a week. Officials
of the company announced that they had
scouted the entire, coast for an orchestra best
adapted to broadcast work, and finally selected
Kenin's.
Kenin and fourteen of his musicians left for
San Francisco recently and presented their first
program January 4. Leo Carrillo, well-known
actor, is master of ceremonies for this event.
At the conclusion of six months in San Fran-
cisco, according to the contract, the orchestra
will move to New York for an indefinite period,
presenting programs over the national network.
New Store in Williamsport
February 9.—Hawley Bros.,
Williamsport, Pa., have established a complete
music store in their recently acquired premises
at 216 West Fourth street, according to Hobart
Hawley, who came here last week to order
musical merchandise. The firm deals in musi-
cal instruments, talking machines and radio
and is planning the addition of pianos this
year.
PHILADELPHIA, PA.,
Mr. Dealer—More Profits With
Musical Products
THE BIG FIVE
Wonder Banjo and Drum Head Cleaner,
Lustroil instrument polish for wood; Saxo
polish for Gold and Silver; Nico polish for
Nickel and Brass, and Tuxedo Polishing Cloth
Used and recommended by leading manufacturers.
Sold only at Music Stores.
ORDER TODAY!
Mfd. by NICOMEDE MUSIC CO.
Altoona, Pa.
DURRO
AND
STEWART
The music store of the A. Marston Co., Gardi-
ner, Me., was recently destroyed by fire.
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
BuegeleUen & Jacobson
NEW YORK
5-7-9 Union Square
0
OLIVER DITSON CQ
BOSTON, MASS
0
lfanufa«tur«rs
Importer! and Jobbers of
MUSICAL
MERCHANDISE
Modern
Specialties
Service
HITABLIIHID ISM
You have tried the rest
—Now use the BEST
Joseph Rogers' Son
"XXX" and "STANDARD" Brand
Drum and Banjo Heads
Made from Genuine Calfskin
The Frederick Rogers Co.
17 Jackson Ave.
Middletown, N. Y.
Black Diamond
Strings
THE WORLD'S BEST
National Musical String Co.
New Brunswick, N. J.
SEND FOR TRADE PRICE LIST OF
for
Violin, Viola,
'Cello and Bass
MULLER & KAPLAN
The Wilkes Music Store, for some time past
located at 16 Church street, Gloversdale, N. Y.,
will move to larger quarters at 89 North Main
street, that city, on April 1.
VIOLINS
BOWS
STRINGS
154 East 85th St., N. Y.
Gold Medal Strings
for musical instruments
Gold-plated Steel and
Wound Strings
Gibson Musical String Co.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
16
The Music Trade Review
Include These
True Tone Profits
in Your Ledger
During 1929 • • .
Piano, Phonograph and Radio Dealers,
there's always room in your ledger for more
profit figures. As profitable as was your
business during 1928, you are ever on the
alert for new ways to bet-
ter last year's total, without
increasing your overhead
materially. We have a
plan which will make this
entirely possible.
No
magic—no trick sales tac-
tics. Just steady, normal
sales effort from you.
Rapid Turnover
There's room in your store
for the Buescher line.
Band instruments do not
require floor space as do
pianos, radios, phono-
graphs. Band instruments
turn over rapidly, so your
profits are easier to earn.
Most of your prospects are
sold when they enter your
store.
Easy Sales
Exclusive patented features
—the easy fingering Saxo-
phone with its snap-on
pads— the split-no-tone
bell of the valve instru-
ments, that eliminates the
snorty, blarey tone—the
Buescher air passage con-
struction, the correctly pro-
portioned
tubing that
makes these instruments
speak with an evenness of
tone and accuracy of tune
unequalled in any other
make.
These features,
which only Buescher can
offer, are what make Bue-
scher Instruments easy to
sell.
Dealer Helps
Buescher has spent hun-
dreds of thousands of dol-
lars helping dealers sell
band instruments. In 1929
an average of 25 million
magazines a month will
carry the message of
Buescher superiority be-
sides thousands of cata-
logs, folders and displays
to help our dealers make
new profits.
Easy to Play—Easy
to Play
Make this extra space a profit earner with
the easy to sell Buescher True Tone line.
Be one of the extra profit dealers for 1929.
You'll find our dealer plan interesting and
attractive. Write today for full details.
Buescher Band Instrument Co.
Buescher Block—Elkhart, Ind.
FEBRUARY 16, 1929
Music Instruction to Be
Stressed By Educators
Growing Importance of Music in Schools Will Be Demonstrated at
California Conference of Music Supervisors
on March 25 to 27
AN FRANCISCO, CAT.., February 9.—The growing importance of instrumental music in
the public schools is shown by plans made for the California State Public School Music
Conference which will be attended by about a thousand music supervisors. The High
School Principals' Conference will take place at the same time, March 25, 26 and 27. In the Red
Room of the Fairmont Hotel, where the confere nces will be held, there is to be a dealers' exhibit
of band and orchestra instruments. Waters & Ross have already arranged for a display of
Holton band instruments and other dealers are
been urged to rehearse the specified music
planning exhibits of their instrument lines.
In connection with the conference, an orches- thoroughly. The ability of the students will be
tral concert will be given in the Civic Audi- tested in two earlier rehearsals. Also at each
torium by students of school orchestras. One rehearsal a sighUreading number, not pre-
hundred players will participate, selected from viously announced, to be given in the city's
the public schools of the entire State for their largest auditorium, will be free to the public.
ability to read and interpret music at first sight.
The program, which is composed of a very high
Resigns as Landay Buyer
class of music, has already been given out and
conductors of school orchestras who think of
William H. Topping has resigned as head
entering any of their instrumentalists, have of the purchasing department of the Landay
Bros, stores. He has not announced his future
plans.
Mr. Topping has been buying musical
Merchandise Manufacturers
instruments for ten years or more, having been
to Meet in Hot Springs, Va. with R. H. Macy & Co. and the R. B. Rose Co.
S
Mid-Winter Meeting of Eastern and Western
Zones Will Be Held on March 22 and 23—
Large Attendance Expected
CHICAGO, 111., February 9.—The mid-Winter
meeting of the Association of Musical Instru-
ment and Accessories Manufacturers will be
held this year at Hot Springs, Virginia, Friday
and Saturday, March 22 and 23.
This was revealed at the meeting this week
of the Association of Musical Instrument
Manufacturers, Chicago Zone, when the mem-
bers favored Hot Springs for the meeting-place.
A telegram was read from Henry C. Lomb,
president of the national association, asking the
Chicago members to select the place of meeting
between White Sulphur Springs and Hot
Springs, two of the points previously men-
tioned and discussed as favorable for holding
the annual gathering.
The newly elected president of the Chicago
Association, H. K. Kuhrmeyer, presided at the
February meeting and introduced a discussion
of the Chicago association's plans for the com-
ing national convention of the Music Industries.
After a lengthy discussion it was decided to
give the luncheon for the Eastern manufac-
turers on Monday noon, June 3, the opening
day of the convention. On account of the
many luncheons and activities scheduled during
the convention, it was thought advisable to
have the manufacturers luncheon on Monday,
which will allow the members to attend the
combined luncheon of the music and radio
trades on Tuesday and also take care of their
exhibits for the balance of the week. The fol-
lowing committee was appointed to take care
of the arrangements and entertainment for the
Monday noon luncheon: Walter M. Gotsch,
Wm. F. Ludwig, Ludwig & Ludwig; and Jay
Kraus, The Harmony Co.
The local association also passed a resolution
endorsing the support of the new slogan "The
Richest Child is Poor Without Musical Train-
ing." The secretary was instructed to write to
the National association to ascertain in what
manner the local association could assist in
promoting the slogan as the members are
anxious to make it as popular as many of the
slogans used by other industries.
Garner Resumes Old Post
SALT LAKE
CITY, UTAH,
February 9.—Burt
Garner, one of the best-known and most popu-
lar music merchandise salesmen of this section
and also well known as an orchestra player, has
returned to the staff of the Consolidated Music
Co. after being away for a few years. He will
do specialty work under Dean Daynes, head of
the band and orchestra department.
Death of Anton Frankenburg
DENVER, COL., February 9.—Funeral services for
Anton Frankenburg, vice-president of the
Silver State Music Co., Pueblo, Col., and gen-
eral manager of the Modoc Mining & Milling
Co., who died Monday, February 4, were held
last week. Mr. Frankenburg was prominent in
business circles throughout the West because
of his interest in the musical instrument busi-
ness, and his mining interests.
Harold A. Wenuberg, formerly assistant
manager of the Providence, R. I., store of the
United Music Co. has been appointed manager
of the Westerly, R. I., store of that company.
Vorbach Bros., music dealers of Jamaica,
N. Y., have purchase-d the building at 170-14
Jamaica avenue to house their business.

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