Music Trade Review

Issue: 1929 Vol. 88 N. 7

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MUSICAL MERCHANDISE
Chicago Merchandise Men Attend
Recital of Segovia, Guitarist
f~* HICAGO, ILL., February 11.—The mem-
bers of the Association of Musical Merchan-
dise Manufacturers of the Chicago Zone paid
honor to Andres Segovia, known as the world's
greatest guitarist, in attending his performance
in a body Sunday afternoon, Feb. 10, at the
music written by classic composers such as
Bach and others for the lute, an instrument
similar to the guitar, and has arranged this
music for the guitar.
Andres Segovia's remarkable successes in
F.urope are already a matter of history. Com-
ing to America last season unheralded and
practically unknown, Senor Segovia made his
debut on January 7, 1928, and created a sensa-
tion. Music critics, connoisseurs of music and
music-lovers all agreed unanimously that he
was a master virtuoso and a supreme musician.
They marveled at his technical prowess, his
impeccable taste and the surpassing beauty of
the effects he was able to produce on the guitar.
Prominent Drummer Praises
Slingerland Product
John G. Sautter, of Uptown Theatre, Cleveland.
Comments on Playing Qualities of Com-
pany's Tone Flange Drum
CHICAGO, I I I . , February 2.—Typical of the many
letters that the Slingerland T?anjo & D r u m Co.
is receiving from musicians t h r o u g h o u t the
Sherman, Clay & Go. Issue
Instrument Catalog
SAN FRANCISCO, CAL., February 11.—The new
musical instrument catalog of Sherman, Clay &
Co. has just made its appearance, following
months of preparation by E. J. Delano, of the
firm's band and orchestra instrument depart-
ment. The book this year is bigger and more
imposing than ever, comprising 133 pages, each
nine' by twelve inches, being profusely illus-
trated. The catalog embraces the following
Andres Segovia, Celebrated Guitarist
items: King band instruments, saxophones and
Studebaker Theatre. Andres Segovia, who is silver clarinets; Cleveland instruments and
a well-known Victor artist, has been heralded saxophones; Cundy-Bettoney, Buffet and Jean
by critics throughout the country as an excep- Marbeau clarinets; Cundy-Bettoney and Koh-
tional artist and is best depicted by the London lcrt alto and bass clarinets; Selmer and Koh-
Daily Telegraph, which states: "Here is an lert oboes, bassoons, English horns; Win. S.
artist who without doubt stands in relation to Haynes flutes and piccolos; American Perfec-
the instrument of his choice as Casals does to tion and Boston Wonder flutes and piccolos,
the violin-cello, or Kreisler to the violin."
Ludwig drums and drummers' goods; Deagan
Segovia gave his first public concert at the xylophones, marimbas, orchestra bells; Bacon
age of fifteen in Granada under the auspices banjos; Martin a,nd Columbia guitars, mandolins
of the artistic circle of that city. This concert and ukuleles; Roth, Heberlein and Leoni vio-
was a revelation to the public. Segovia from lins; Galleazzi and Colombo piano accordions;
that time on continued to give public concerts Hohner accordions, piano accordions, harmoni-
throughout Spain with remarkable success. cas;" Lyon & Healy and Metropolitan harps, and
Later on, he toured South America, always giv- miscellaneous accessories.
ing his own recitals and has brought about a
renaissance of the art of the guitar. Many
The Columbia Music Co., Inc., Clarendon,
prominent European composers have written
r
music specially for Segovia, which fact makes Va., has been incorporated w ith capital stock
it possible for him to present to the public of $25,000 to deal in music and musical instru-
many varied piograms. Segovia has also made ments. W. H. Pressgrove, of Washington,
D. C, is president of the company.
personal researches of the old manuscripts of
BACON
BANJOS
John G. Sautter
country on the new Slingerland patented Tone
Flange Drum is a letter from John G. Sautter,
of the new Uptown Theatre, Cleveland, O.
Writing to the manufacturers he says in part:
"Your new Slingerland patented Tone Flange
Drum has wonderful playing qualities—the
drum tone that every player has tried to get.
Your drum receives the highest praise from all
who hear it.
"Orchestra leaders here have asked their
drummers to get a Slingerland—the only 'Re-
sonator' drum!
"I have, during the past twenty years, taught
many successful drummers, and have been con-
tinuously engaged at the prominent theatres.
Now filling a very pleasant season at Cleve-
land's biggest theatre, the Uptown, under the
leadership of Jose Acosta."
OLDEST AND UUKEST MOUSE IN UK IRAK
Played by Leading
Musicians and Orchestras
Sold by Representative
Mutic Merchants
BACON BANJO CO., Inc.
Dependable
MUSICAL
MERCHANDISE
mm
WHOLESALE
ONLY
CATALOG ON
APPLICATION
ESTABLISHED 1834
951*353 FOURTH AVE - N.VC.
CBruno&Son^c
GROTON, CONN.
14
"
VICTOR
TALKING
MACHINES
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
FEBRUARY 16, 1929
The Music Trade
N. Y. Musical Instrument Dealers
to Hold Next Meeting February 19
HP HE next regular meeting of the Associated
Musical Instrument Dealers of New York,
Inc., will be held on Tuesday evening, February
19, at the Fifth Avenue Hotel, Ninth street and
Fifth avenue. Dinner will be served promptly
at 7 o'clock, following which John A. Redfield,
acoustical expert and writer on musical sub-
jects, will address the gathering. Mr. Red
field is well acquainted with the progress being
made with music education, especially with
band and orchestral instruments, and has some
interesting facts to relate in this connection.
A. J. Neumann, president of the Association.
is particularly anxious to have a full attendance
in view of the efforts being made by the mem-
bership committee to secure fifty or one hun-
dred new members during the year. H. L.
Hunt, secretary, has been communicating with
Rexford C. Hyre, secretary of the Cleveland
Music Trades Association, in order to exchange
views on the necessity for getting new members
and the means of accomplishing it. Mr. Neu-
Elkhorn Case Mfg. Go.
Elects New Officers
February 9.—The Elkhorn Case
Mfg. Co., of this city, recently reorganized
the company with the installation of the follow-
ing officers: J. Smith, president; Henry Wales,
vice-president; N. K. Thompson, secretary-
treasurer and general manager. Mr. Thomp-
son was for many years general superintendent
of the Frank Holton Band Instrument Co., and
is an able mechanical and industrial engineer.
The company recently installed modern ma-
chinery and equipment which provides the
latest improvement methods in manufacturing
musical instrument cases. With the installation
of this machinery, the company announces it is
now equipped to turn out a larger volume of
business this year than at any time in its his-
tory. While quantity production will be intro-
duced, the quality of workmanship and durable
material will not be sacrificed.
A full line of cases for all classes of band and
orchestra instruments is manufactured, such as
violin, ukulele, flute, clarinet, banjo, guitar,
saxophone, trumpet, cornet, alto, mellophone,
French horn, baritone, bass and sousaphone. It
is also announced that plans are being made to
add other lines so as to increase the volume of
business.
ELKHORN, WIS.,
Carl Fischer Travelers
Making Extended Trips
Arthur Hauser, sales manager for Carl
Fischer, Inc., New York, left recently on his
annual trip through the trade. Mr. Hauser is
calling on both sheet music and instrument
dealers and will spend about two months on
the road, going as far as the Pacific Coast. At
the same time Emil Stock, head of the wind
instrument department of the Fischer firm, is
making an extended tour through the Eastern
and Southern States. This is the first trip to
be made by Mr. Stock in several years, during
which time he has been busy organizing his
department to a point where he is able to leave
it for such trips as the present one.
Wm. Gretsch in Adv. Field
William Gretsch, youngest son of Fred
Gretsch of the musical instrument manufactur-
ing concern bearing his name, has just made a
connection with the Bedford Advertising
Agency, Inc., of Brooklyn, N. Y. Mr. Gretsch
previously attended Lehigh University.
15
Review
inann feels that once new members start attend-
ing the meeings the Association will grow by
leaps and bounds as each enthusiastic new man
will be in a position to bring in one or two
other outsiders.
York Radio Hour Changed
to Thursday Evenings
GRAND RAPIDS, MICH., February 11.—The regu-
lar York radio recitals, conducted each week
over Station WMAQ through the courtesy of
the York Band Instrument Co., of this city,
have been shifted from Tuesday evenings to
Thursday evenings from 9 to 9:30 o'clock, Cen-
tral Standard Time, commencing with the pro-
gram on February 7. The Fanfare Four, con-
sisting of three trumpets and a slide trombone,
will continue to be a feature of the York pro-
grams as in the past.
They will be assisted by H. S. Lorriman,
saxophone and clarinet soloist; William R.
Burnham, French horn artist; George Ham-
burg, playing bass tuba, and Walter Dellers on
piano. Four interesting programs have been
prepared by these York soloists for February
7, 14, 21 and 28 and dealers are being urged to
tie up actively with them as an incentive for
new business. Station WMAQ operates on a
wave length of 447.5 meters.
Kenin's Orchestra on
Columbia Hook-up
PORTLAND, ORE., February
11.—Hermin Kenin's
Multnomah Hotel orchestra, which has held
forth at this hotel for several years, being the
successor to the George Olsen orchestra, of
which Kenin was a member, has been engaged
to furnish musical programs over the Columbia
broadcasting chain on the Pacific Coast. Kenin's
orchestra has been increased in size and will
appear in a six months' engagement over the
coast chain of the Columbia broadcasting sys-
tem and later over the national hookup. The
broadcasting over the coast chain will be done
from the key station in San Francisco, the or-
chestra appearing three times a week. Officials
of the company announced that they had
scouted the entire, coast for an orchestra best
adapted to broadcast work, and finally selected
Kenin's.
Kenin and fourteen of his musicians left for
San Francisco recently and presented their first
program January 4. Leo Carrillo, well-known
actor, is master of ceremonies for this event.
At the conclusion of six months in San Fran-
cisco, according to the contract, the orchestra
will move to New York for an indefinite period,
presenting programs over the national network.
New Store in Williamsport
February 9.—Hawley Bros.,
Williamsport, Pa., have established a complete
music store in their recently acquired premises
at 216 West Fourth street, according to Hobart
Hawley, who came here last week to order
musical merchandise. The firm deals in musi-
cal instruments, talking machines and radio
and is planning the addition of pianos this
year.
PHILADELPHIA, PA.,
Mr. Dealer—More Profits With
Musical Products
THE BIG FIVE
Wonder Banjo and Drum Head Cleaner,
Lustroil instrument polish for wood; Saxo
polish for Gold and Silver; Nico polish for
Nickel and Brass, and Tuxedo Polishing Cloth
Used and recommended by leading manufacturers.
Sold only at Music Stores.
ORDER TODAY!
Mfd. by NICOMEDE MUSIC CO.
Altoona, Pa.
DURRO
AND
STEWART
The music store of the A. Marston Co., Gardi-
ner, Me., was recently destroyed by fire.
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
BuegeleUen & Jacobson
NEW YORK
5-7-9 Union Square
0
OLIVER DITSON CQ
BOSTON, MASS
0
lfanufa«tur«rs
Importer! and Jobbers of
MUSICAL
MERCHANDISE
Modern
Specialties
Service
HITABLIIHID ISM
You have tried the rest
—Now use the BEST
Joseph Rogers' Son
"XXX" and "STANDARD" Brand
Drum and Banjo Heads
Made from Genuine Calfskin
The Frederick Rogers Co.
17 Jackson Ave.
Middletown, N. Y.
Black Diamond
Strings
THE WORLD'S BEST
National Musical String Co.
New Brunswick, N. J.
SEND FOR TRADE PRICE LIST OF
for
Violin, Viola,
'Cello and Bass
MULLER & KAPLAN
The Wilkes Music Store, for some time past
located at 16 Church street, Gloversdale, N. Y.,
will move to larger quarters at 89 North Main
street, that city, on April 1.
VIOLINS
BOWS
STRINGS
154 East 85th St., N. Y.
Gold Medal Strings
for musical instruments
Gold-plated Steel and
Wound Strings
Gibson Musical String Co.

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