Music Trade Review

Issue: 1929 Vol. 88 N. 7

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
W. F, Frederick Co- in Pittsburgh
Finds Big Field for Mortuary Organs
Well-Known Retail Store Achieves Remarkable Success With Seeburg Line of Repro-
ducing Instruments—Maintain Finely Appointed Department
D I T T S B U R G H , PA., February 11.—The re-
wards that come through recognizing op-
portunity and having the vision to sense chang-
ing conditions and meet them are well ex-
emplified in the case of the W. F. Frederick
Piano Co., which has just made public a review
tone quality, beauty of case design or simplicity
and dependability of construction.
"Our own opinion is corroborated and em-
phasized by the highly enthusiastic manner in
which it has been received by the morticians.
"The music dealer who is willing to feature
FEBRUARY 16, 1929
establishments in the country. The company
was incorporated in 1908, and at present oper-
ates some twelve retail music stores in west-
ern Pennsylvania, western Maryland and in
West Virginia, as well as conducting a large
wholesale business in pianos, Victrolas and
radios. In 1917 the Frederick Investment Co.
was formed to finance the subsidiary organiza-
tion as well as music dealers generally.
The field for the mortuary organ is a logical
one. Not so many years ago the idea of con-
ducting funerals from an undertaking establish-
ment was repugnant to many. Funeral direc-
tors, however, through the opening of attractive
and elaborate funeral chapels, have succeeded
in winning public favor with the result that a
very substantial number of families have come
to prefer holding the services in some such
place rather than in the home. With the mor-
tuary chapels becoming more elaborate there
came the demand for music and thus was
created a rich field for the mortuary pipe organ,
a field that was quickly appreciated by the J.
P. Seeburg Co. and has been capitalized by
many of its dealers, including the Frederick
Co. as referred to.
The Seeburg reproducing pipe organ was first
launched in 1910 and has been constantly im-
proved. It has served to fill a genuine ne-ed
not only in funeral chapels but in small motion
picture houses and in other places where organ
music is desired. The fact that it can be
played with a roll and does not necessitate the
hiring of an organist has been an outstanding
point in its favor.
Shuman Bros. Broadcast
Programs of German Music
PHILADELPHIA, PA., February 11.—Shuman Bros.,
music dealers of 1501 Germantown avenue, with
a large patronage among patrons of German
descent, are now making weekly broadcasts
of special German programs. The firm, of
which David Shuman is head, is giving high
class German selections from the various
recordings of the more prominent of talking
machine artists in the weekly radio exploitation.
A Group of Interior Scenes of the Frederick Store in Pittsburgh, Showing How Artistically the
Various Departments Can Be Arranged. In Center is C. R. Hoop, Master Salesman in the Fred-
erick Organization for the Seeburg Line
of its 1928 business wherein special reference is
made to the results obtained in selling the See-
burg Reproducing Mortuary Pipe Organs to
the mortuary profession, much of this good
work being credited to C. R. Hoop, of the
organization, who specialized in those instru-
ments.
> In a letter to the J. P. Seeburg Piano Co.,
•E. B. Heyser, vice-president of the Frederick
Co., said:
"After having represented the Seeburg mor-
tuary pipe organ for more than one year, we
feel urged at this time to express our sincere
admiration and appreciation of this splendid in-
strument. It is peculiarly suited to the needs
of the modern mortician and while there are
other instruments of this type in the field we
have seen nothing that can compare with it in
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this instrument intelligently and aggressively
will find it a most satisfactory and profitable
acquisition to his other business.
"Y'our merchandising program is complete in
every respect, and we find that the central
theme idea around which your entire publicity
centers augments our efforts and convincingly
presents the salient features with excellent
force. Our thanks to you for your co-opera-
tion."
The W. F. Frederick Piano Co. is the out-
growth of the music business established by
W. F. Frederick in 1881. He started selling
pianos and organs on commission from a
wagon and a few years later opened a small
retail store in Uniontown, Pa. The venture
developed and grew until the Frederick Co.
became one of the largest retail and wholesale
Music Dealer Honored
H. W. Hagcmeistcr, music dealer of St. Clair
and Hayden avenues, Cleveland, O., has been
elected to the presidency of the East Side Ex-
change Club. Mr. Hagemeister has completely
recovered from the injuries he suffered in an
automobile accident last month in which his wife
met death.
Record Sales Improve
MILWAI'KKK, Wis., February 11.—Record busi-
ness is keeping up at a good rate, according to
Miss Helen I. Gunnis, manager of the phono-
graph and record department at Edmund Gram,
Inc.
While January saw a slight decline in
the record demand, the decrease was seasonal,
Miss Gunnis declared, and some numbers re-
ceived an outstanding call. In phonographs
combinations are getting a better play than the
straight phonographs,, she observed.
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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
CHICAGO AND THE MIDDLE WEST
Frank W. Kirk, Manager, 333 North Michigan Avenue, Chicago
Bill Would License All
Dealers in Wisconsin
MILWAUKEE, WIS., February 11.—Retail music
and radio dealers as well as wholesalers in the
Wisconsin territory are interested in a bill
which has been introduced into the assembly of
the Wisconsin legislature by E. F. Pahl of Mil-
waukee, a member of the Wisconsin Retailers'
Association.
The bill would provide that retail business
founded in Wisconsin in the future would have
to be licensed by the commissioner of banking
before it could operate. According to Mr. Pahl
retailers should be permitted to go into busi-
ness only after a searching scrutiny by the
commissioner of banking, and to supply the
commissioner with funds to make the proper
investigation, his bill provides that each person
ambitious to retail will be required to pay the
commissioner $250 with his application for a
license. He would also be required to publish
a notice of his intentions in the newspapers for
three weeks.
Investigation by the commissioner of bank-
ing would cover not only the character and
responsibility and fitness of the retailer, but
also the need for the proposed new business in
the particular territory to be affected, the com-
missioner weighing the present retail facilities
of the city, village or town where the applicant
seeks to do business, and he must pass on its
prospect of growth.
If the application should be refused by the
commissioner of banking, he would have the
right of appeal to a board of review composed
of the governor, secretary of state, and attorney
general, and their decision would be final.
Brunswick Line Installed
in Rudick's Store, Akron
AKRON, O., February 11.—Rudick's, S. Main
street music house, announce the opening of a
talking machine and radio department to fea-
ture the Brunswick line. No record depart-
ment will be maintained, according to officials
of the company. This store maintains one of
the largest small goods departments in the
Akron area and features a weekly window dis-
play of the newest in band and orchestra in-
struments.
The National Sound Reproducing Co. has
been incorporated in Milwaukee, Wis., for the
purpose of manufacturing, selling, and dealing
in radios, phonographs, and kindred merchan-
dise. The concern is capitalized with 500
shares of stock of no par value, and the incor-
porators are E. T. Mason, Joe Harryman and
Walter H. Felde.
Badger Brand Plates
are far more than
merely good plates.
They are built cor-
rectly of the best
material and finish,
and are specified by builders of quality
pianos.
American Piano Plate Co.
Manufacturers BADGER BRAND Grand and
Upright Piano Plates
Racine, Wisconsin
Piano Class Instruction of Orphan
Children Opens New Field of Activity
A G. Gulbransen, Noted Manufacturer, Relates Successful Experience at Lutheran
Home in Edison Park, 111., Wh ere Parentless Tots Learn to Play
C H I C A G O , ILL., February 11.—The late
^"^ Gulbransen Bulletin carries an interesting
account of the reaction of orphans to class
piano instruction, and discloses an important
field for the development of musical expression.
"One of the best reactions that we have seen
of the way children take to piano class instruc-
tion is contained in a number of letters writ-
ten to A. G. Gulbransen, president of the Gul-
bransen Co., by children of the Norwegian
Lutheran Home at Edison Park, 111.," the Bul-
letin reports. "Each and every one shows the
true, happy spirit of the child, and the pleasure
obtained from the piano class work.
"Mr. Gulbransen has for years taken a keen
interest in the welfare of children. He con-
ceived the idea that piano class work would be
S. F. Patchin Now Chicago
Manager for Edison Corp.
S. F. Patchin, formerly manager of the Mil-
waukee branch of the Kimberly Radio Corp.,
distributors of Zenith receivers, has been ap-
pointed manager of the Chicago branch of the
Edison Distributing Corp., at 3130 South Michi-
gan avenue, and will in future give his attention
to the exploitation of the New Edison radios.
W. M. Gotsch to Go Abroad
CHICAGO, 111., February 11.—Walter M. Gotsch,
head of the Walter M. Gotsch Co., manufac-
turers of piano benches, piano scarfs, bench
cushions and musical instrument bags, will sail
for Europe on the steamship "Berlin," Febru-
ary 21. He will visit the principal cities of
Europe and will be gone about two months.
Mr. Gotsch is a well-known trade figure and
lias been active "in association work, and many
friends wish him bon voyage.
New Kimball Upright
CHICAGO, III., February 9.—The W. W. Kim-
ball Co. announces the addition of a new style
upright to the "Junior" group which suggests
the prevailing period influence and follows the
trend of modern furnishings. The new style
5 is only three feet nine inches high and has
the full standard 88-note scale. It is well pro-
portioned above and below the keyboard with
ample room for pedaling. It is made in walnut
and mahogany in a two-tone new art finish.
W. T. Skeels has been appointed advertising
and sales promotion manager for the Badger
Radio Corp., Milwaukee, Wis., distributors of
the Majestic at Milwaukee.
L U
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helpful at the Edison Park home. In this idea
he won the quick co-operation of Sister Martha
Baake, the head of the institution, for she knew
something of the effects of music.
"Mr. Gulbransen arranged for the use of sev-
eral pianos and the class work started. He
engaged Miss Florence Cathcart to give the
instructions. The children took to it readily—
in fact it has got to be a common thing for
youngsters to get up at six o'clock in the morn-
ing in order to get to the piano for practice,
before the others!
"After several weeks a concert was arranged
at which the children played for a group of
visitors. Their work was remarkable. Since
that time concerts have been given from time
to time in the beautiful chapel building erected
a few years ago.
"The piano class room used by these chil-
dren is in the same building, is light and at-
tractive in its layout. Mr. Gulbransen has do-
i.ated the music racks, music books, and all
paraphernalia required as well as the services
of the teacher.
"It seems to the Bulletin ihat there is the
suggestion of a work that the entire industry
should be engaged in—dealers as well as manu-
facturers. The youngsters coming along need
piano training. It will help them through their
lives. It will make the piano as much a part
of their lives as the school desk."
An exhibition of twenty-three Gulbransen
instruments are being shown this month by
dealers in featuring the Gulbransen second an-
nual nation-wide salon. The company is ad-
vertising the salon nationally and is also offer-
ing the public new information on child train-
ing—proof that music helps the child make
higher grades in all studies.
Bissell Store Closing
CHICAGO, III., February 9.—The entire stock of
pianos, radios, phonographs, records and rolls
of the Bissell-Weisert Co. is being closed out
by Lyon & Healy since the latter absorbed the
company. A special sale is being held on the
premises of the Bissell-Weisert's former sales-
room, 26 South Michigan avenue. As announced
recently, the business of Bissell-Weisert has
been transferred to Lyon & Healy's large loop
store at Jackson and Wabash avenue.
BOARDMAN Reproducing (Welte Lic'e) (rrand and Up-
right Pianos are pianists' and tuners' favor-
ites for Quality and Durability. Est. 1837.
Art Styles a Specialty—Send for Catalog
Factory and Wardrooms
7, 9 & 11 Jay St., Albany, N. Y.
W I G
Grands—Uprights—Player Pianos—Reproducing Pianos
of the Highest Quality in Straight and Period
Models
Ludwig & Co*, 136th St, and Willow Ave., New York
n

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