Music Trade Review

Issue: 1929 Vol. 88 N. 5

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
Out February 9
Monthly
Magazine Issue
of
REVIEW
REVIEW
(Regiatered in the U. S. Patent Office)
Published Every Saturday by
Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-Presidents, J. B. Spilkne, Randolph Brown; Secre-
tary and Treasurer, Edward Lyman Bill; Assistant Secretary, L. B. McDonald;
Assistant Treasurer, Wm, A. Low.
B. BRITTAIN WILSON, Editor
CARLETON GHACE, Business Manager
W M . J. DOUGHERTY, Managing Editor
RAY BILL, Associate Editor
F. L. AVERY, Circulation Manager
E. B. MUNCH, Eastern Representative
WESTERN DIVISION:
FRANK W. KIKX, Manager
E. J. NBALY
Telephone:
What happens when dealers neglect to offer necessary
service to piano purchasers and salesmen are afraid to
emphasize the need of proper care, as described by a
prominent tuner who searched for the facts.
Musical Instrument Advertising
in the Modern Manner
What leading manufacturers and dealers are doing to
utilize advertising space to the best advantage described
in two articles that are of distinct value to the music
merchant with publicity problems.
Co-operation Amonfe Sales People in
Milwaukee Moves More Records
Milwaukee Record Girls' Club Helps Members Add to
Musical and sales knowledge through regular monthly
meetings where discussions are of a character that
arouses enthusiasm and maintains attendance.
How Legitimate Radio Dealers Are
Meeting the Problem of the "Gyp"
Co-operative advertising appeals to the sound judgment
of radio buyers has had the effect of keeping the Bulk
of the sales in the hands of representative retailers of
established reputation.
The Musical Merchandise Section
of the Review
The problem of the "talking movies" and how it may
be solved successfully by the band and orchestra instru-
ment dealer; "This Band Saves Lives and Money"
shows the industrial band in a new light; "If I Were
Behind Your Counter" wherein a prominent artist dis-
cusses fretted instrument selling from a new angle. And
that is not all.
IN ADDITION
A number of other merchandising articles covering every
side of the music merchant's merchandising activities, and
The Monthly Piano Technical Department, an exclusive
feature of The Review.
Out February 9
I
BOSTON OFFICK:
JOHN H. WILSON, 324 Washington St.
333 No. Michigan Are., Chicago
Telephone: State 1266
Vol. 88
How Lack of Care Ruined 725 Out
of 780 Pianos
FEBRUARY 2. 1929
Telephone: Main 6950
Lexington 1760-71
Cable:
Elbill New York
February 2, 1929
No. 5
Here s Your Slogan—Now Use It
N the phrase, "The Richest Child Is Poor Without Musical
Training," the music industries has the slogan for which its
members have long waited—a slogan selected by competent
judges as the best from among 120,000 submitted by the public
in all sections of the country, and considered worthy of the prize
of $1,000 offered by the Music Industries Chamber of Commerce.
The Review was among the first to advocate a trade slogan and
many leaders in the industry months, and even years ago, realized
the desirability of some phrase that could be used in all musical
instrument advertising to give the public a definite thought to tie
up with music and with musical instruments.
The Review has said, and still says, however, that the slogan,
whether it is worthy of a thousand dollar prize or a ten thousand
dollar prize, is not going to increase business unaided. The publica-
tion of a few words, no matter how carefully conceived, cannot
take the place of salesmanship. The slogan can, however, keep
the musical instrument-buying public in the proper frame of mind
and have a definite appeal for those who are as yet unsettled as to
their ideas of music's value.
It is unfortunate that of the thousands of entries there could not
be found one slogan that was less mouth-filling, regardless of its
unquestioned appeal. However, it puts over the message that the
whole trade has been presenting to the public consistently for
some time back, namely, that musical training is a heritage of
childhood. It is a good thought, for as the twig is bent so grows
the tree.
Every member of the music industry should see to it that this
official slogan is used in every piece of advertising copy, on letter-
heads and in every case where musical instruments are mentioned
in the printed word. It is only by this wholehearted co-operation
in the use of the slogan that it can be properly impressed on the
public mind in the same manner as are the other slogans with which
they are all so familiar.
The popularizing of this new slogan will not be accomplished
automatically nor will it come overnight. The selection of a suit-
able phrase is but the first step and the beginning of a campaign
that must be continuous and from which much is to be expected.
Its value lies entirely in its use, not simply in its phraseology.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
FEBRUARY 2, 1929
Lyon & Healy Takes Over
Blackman Distributing Co. Appointed
Bissell, Weisert Go.
Exclusive Edison Jobber in New York
President Durham in Announcing Deal States
That Arthur Bissell and Henry Weisert Will
Become Lyon & Healy Vice-Presidents.
CHICACO, I I I . , January 30.—The taking over liy
Lyon & Healy of the Bisscll, Weisert Co., the
old-established piano house in this city, effec-
tive as of February 1, was announced today by
K. E. Durham, president of Lyon & Healy.
The Bissell, Weisert store is to be closed
and the business transferred to the Lyon &
Healy store. Arthur Bissell and Henry Weisert
are to become vice-presidents of Lyon & Healy,
which company will also take over the staff of
employes of the Bissell, Weisert Co.
Will Have Sole Distribution Rights in Metropolitan Territory for Complete Line of
Edison Radio and Phonograph Combination Products
H p H E Blackman Distributing Co.. Inc., 28
West 23rd street, New York, lias been
appointed exclusive distributor iti the metro-
politan territory for the Edison radio and
radio-phonograpli combinations, manufactured
by Thomas A. Edison, Inc., of Orange, N. J.,
the new arrangement becoming effective on
February 1. The Blackman Co. will have cx-
Fritz Weickert Dies
Announcement was made this week by Philip
W. Octting & Son, Inc., New York, importers
of Weickert piano felts, that Fritz Weickert,
Sr., died suddenly of apoplexy in Leipzig on
January 10. Mr. Weickert made several visits
to America, the last being in 1926, and he had
many friends in the piano industry. Mr.
Weickert had been a partner in the firm of
J. D. Weickert since 1901. His son, Edwin
Weickert, has traveled widely in America and
last year made an extensive trip through the
piano industry, maintaining headquarters at the
offices of Philip W. Oetting & Son, Inc., Ameri-
can agents for the firm.
Death of Sumner A. Gould,
a Veteran of the Trade
chise through the outright purchase of several
thousand records at a total cost of $2,298.10
cash, this initial stock being one of the require-
ments for a jobbership. He also became whole-
saler for the products of the Victor Talking
Machine Co., continuing with that line until
about nine months ago.
The Blackman Talking Machine Co. for many
years maintained quarters on Chambers street,
but some few years ago moved to the more
central location on 23rd street where improved
facilities were available. In 1925 the company
entered the radio field, acting as distributor
for several prominent lines of receivers and
accessories, and a year later this department
had developed to such an extent that it was
deemed advisable to change the name of the
company to the Blackman Distributing Co.,
Inc.
The company has arranged to stock a full
line of Edison radio and radio-phonograph
products, including records, and to carry on
an aggressive advertising and sales campaign
in the interests of the new line. In addition to
Edison products, the company is distributor for
All-American, Mohawk, Lyric receivers, Eve-
ready batteries and flashlights, and radio acces-
sories.
The new arrangement is one upon which
both Thos. A. Edison, Inc., and the Blackman
Distributing Co. are to be congratulated.
J. Newcomb Blackman
WELLESLEY,
MASS.,
January
25.—Sumner
A.
Pratt Read
Ser vice
Houck Co. Acquires Store
elusive distributing rights for the Edison prod-
ucts over a wide territory including New York
and Brooklyn, Staten Island, Long Island, the
Hudson river cities in New Jersey and New
York State, as far West as Utica and north to
the Canadian line. The territory will also
cover Connecticut as far as New Haven, and
certain Western counties in Vermont and
Massachusetts.
J. Newcomb Blackman, head of the Black-
man Distributing Co., Inc., first became iden-
tified with the talking machine industry in 1897
when only seventeen years old, when he bought
the first Edison "home" phonograph placed on
the market. In 1899 as secretary of the firm
of Barkelew & Kent, he installed the Edison
phonograph department for that company, atid
in 1902 organized the Blackman Talking Ma-
chine Co., J. Newcomb Blackman, proprietor.
He then secured the Edison distributing fran-
Purchases Business of Elliott-Rittenberry Piano
Co. in Nashville, Tenn.
New Store in Columbus
Send your work to
us for prompt at-
tention and careful
workmanship.
(jould, a veteran of the music trade, died at his
home in this town to-day after a short illness
from pneumonia. The funeral will be held in
Worcester, Mass., on Monday with interment in
Hope Cemetery, that city. Mr. Gould was born
in Worcester in 1854, and after a thorough
training in music became engaged in the retail
piano business first with E. B. Guild, of Topeka,
Kansas. After a year in the West he returned
East and became manager of the Pittsburgh
branch of the Wilcox & White Organ Co. He
was then in succession manager of the retail
warerooms of Behr Bros. & Co., New York, of
the piano department of the Oliver Ditson Co.,
Boston, and finally Eastern sales manager of
the Estey Organ Co. and the Estey Piano Co.
in Boston.
NASHVILLIC,
TKNN.,
January
27.—The
O. K.
Houck Piano Co. announces its purchase of the
Elliott-Rittenberry Piano Co. as part of an ex-
pansion program that it has been conducting
and which about a year ago took over Our
Phonograph Shop. The Houck organization
has large stores in Memphis, Little Rock, Ark.,
and Shreveport, La., as well as the Nashville
store. With the union here Houck will carry
also the Kurtzmann piano line, with which
Elliott-Rittenberry had great success for years.
The stock will be moved to the Houck store,
and most of the staff will also be added.
Former lines carried by the Houck store will
be featured as before, and much attention given
to radio too. Floyd Elliott and Nat Ritten-
berry will come with Houck; they labored with
the firm ten years before they started their own
store here.
D. D. Luxton, of Vose & Sons Piano Co.,
Boston, Mass., was a business visitor in New
York this week, making several trade calls.
The Palmetto Music Co. has opened for busi-
ness at 1643 Main street, Columbus, S. C, with
W. L. Bryson as proprietor and W. C. Bryson
as manager. The Brysons have for four years
past operated the Florence Music Co, Florence,
S. C, and have had long experience in the music
field. The company will carry Victor and
Columbia phonographs, records and combina-
tions, together with small goods.
Houston Tuners Elect
HOUSTON, TEXAS, January 27.—Officers for 1929
were elected at the January meeting of the
Houston division of the National Association
of Piano Tuners. E. A. Williams was elected
president, succeeding A. L. Lappine. ("has. R.
Williams was elected vice-president and Allen
E. Pollard, secretary-treasurer. The retiring
president reviewed the progress of the organ-
ization since 1928. The new president will
outline the 1929 program at the next meeting
on February 7.
We maintain special
Repair Departments
for the convenience
of d e a l e r s a n d
tuners.
Write tor our price lists on
key—action—player
repairs and materials
PRATT, READ & CO.
Established i n 1 8 0 6
The PRATT READ FLAYER ACTION CO.
Deep River, Conn.

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