Music Trade Review

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F E B R U A R Y 2, 1929
Victor Prize Winner Welte-
Mignon (Licensee) Artist
Thomas Griselle, of Mount Vernon, N. Y.,
winner of the first prize of $10,000 in the recent
Victor Talking Machine Co. competition for the
best short jazz compositions "within the play-
Thomas Griselle
ing scope of the American jazz or popular con-
cert orchestra not hitherto published or per-
formed in public," is not a newcomer in the
world of accepted music.
Mr. Griselle has recorded exclusively for the
Welte-Mignon (Licensee) reproducing piano.
Among his recordings are one of his own com-
positions, entitled "Cubist" Welte-Mignon
(Licensee) No. 136639. Here is an intermezzo
fox-trot which its composer calls "An Innova-
tion in Modern Composition." It is a very clever
bit of writing in thoroughly modern style—a
good dance, and at the same time a good inter-
mezzo.
Another recording by Thomas Griselle for
the Welte-Mignon (Licensee) is "Gabrielle,"
No. B6637, by Gilbert. A pretty and melodious
concert waltz.
Mr. Griselle has also recorded the Gavotte
Intermezzo, by Louis Victor Saar, who is him-
self an exclusive Welte-Mignon (Licensee) art-
ist and with whom Mr. Griselle studied.
Wagner Piano in Buffalo
BUFFALO, N V., January 28.—The showing of
the famous "Parsifal" piano of Richard Wagner
by Denton, Cottier and Daniels of this city has
attracted the utmost attention. Philip Gordon
was heard in a lecture on music appreciation in
the new million-dollar museum of the Buffalo
Society of Natural Sciences, and presented sev-
eral numbers on the instrument which then was
placed in the company's showrooms, where it
was seen and admired by many hundreds of
Buffalonians.
Consult the Universal Want Directory of
The Review.
The Music Trade Review
Gulbransen Co. Introduces to Trade
Its Three New Models in 1929 Line
^ H1CAGO, ILL, January 28.—After more
VJ than a year's research and an exhaustive
survey made by the Gulbransen Co. to deter-
mine the needs of the piano business, particu-
The New "Home" Model Pianos Just Intro-
duced by the Gulbransen Co.
larly from the dealer's standpoint, the company
announces three new instruments, which repre-
sent probably the most outstanding trio of
pianos produced in the last five years.
While it is a readily admitted fact that the
greatest need of the piano business is more
creative salesmanship, the Gulbransen Co. states
that at the same time the dealers have indicated
that a modern line at still lower prices would
help materially in revitalizing the interest of
dealers and salesmen as well as the public.
In all industry the trend is for more quality
and lower price, and the piano industry, Presi-
dent A. G. Gulbransen thought, cannot afford to
stand apart. For many months the organization
has been working to bring about greater qual-
ity and lower price in the three types of pianos.
Known as the Home Series
The three new instruments have been desig-
nated as the "Home Series." The individual
models have been given names in keeping with
their character and function. The upright piano
which is known as the Home Study Model is
made available 'to the public at the national
selling price of $275; the registering piano which
has been designated as the Home Harmony
Model retails at $395, and the Grand as the
Home Culture Model sells for $495.
The line comes as a direct contribution to
the thousands of new piano students through
out the country, who have taken up the study
of this instrument. It is Mr. Gulbransen's hope
that by having a new modern instrument within
reach of the average home, additional thousands
of children may be encouraged to take up study
of the piano.
The line is produced in mahogany and walnut,
genuine du Pont Duco finishes. The Home
Study model upright is 4 feet 1 inch high, 5 feet
1 inch long, and 25 5/8 inches deep. The Home
Harmony MocTel registering piano is 4 feet 1
inch high, 5 feet 1 inch wide and 28 inches deep.
The Home Culture Model grand is 4 feet 6
inches long, 4 feet 7?4 inches wide, has hand-
some ornamental music rack and medallion de-
sign on the top of the leg.
In connection with the announcement of the
new Home Series line to the public, the com-
pany has prepared a complete line of selling
helps for the dealer. Four two-color folders
have been made available, one devoted to the
three models and individual pieces for the vari-
ous models.
Twelve newspaper advertisements have been
prepared of a modern unique character. One
of the foremost designers in the field of modern
handling of illustrations and type has created
this Gulbransen series which is made available
to the dealers without cost. The series are
striking, almost daring in their disregard of the
conventional.
With the first announcement to the dealer of
the Home Series, is included a "plan of action"
an eight-page booklet outlining a campaign in
all its details. Included are a special mailing
campaign, a newspaper advertising presentation
and a selling talk on the new series.
It is the hope and belief of Mr. Gulbransen
that this series of instruments will strike a
body-blow at the traffic in used pianos. With
a good upright piano, modern in design and
modern in finish, available at $275 there is no
excuse for purchasing a used, worn-out instru-
ment lacking musically.
Now Controls Company
PHILADELPHIA, PA., January 27.—The Standard
Piano Co. is now entirely in the control of I.
Rosenfelt, who will continue the business at the
old address, 1033 W. Girard avenue, Mr. Rosen-
felt having taken over the interests of his former
associates. There also is a branch store in At-
lantic City. The radio department will be discon-
tinued.