Music Trade Review

Issue: 1929 Vol. 88 N. 5

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Musician Risks Life
to Save Banjo in Fire
A striking incident was related in metropoli-
tan newspapers this week pertaining to a musi-
cian in the Rosemont Dance Hall, 532 Fulton
street, Brooklyn, N. Y., who risked his life in
a fire there Sunday night to save the instrument
of his livelihood, a banjo. The man, Albert
Morrison, followed the crowd to the street
when the fire broke out, but suddenly remem-
bering his instrument, dashed back into the
building to secure it. Quickly locating the in-
strument he found that smoke and flames
blocked his return, and was forced to climb out
on a ledge on the second floor, where he waved
his banjo at the crowd below, calling for help.
The arrival of firemen with a ladder a minute or
two later saved the musician from anything
worse than a bad scare, but the possession of
his treasured banjo was sufficient consolation
for his unique experience.
Delano Named Chairman of
Music Week Band Contest
SAN FRANCISCO, CAL., January 25.—As the result
of a conference between Chester W. Rosekrans,
chairman of the San Francisco Civic Associa-
tion, in charge of Music Week activities and E.
J. Delano, of Sherman, Clay & Co. Mr. Rose-
krans has appointed Mr. Delano chairman for
the Music Week school band contest. Nearly
every separate branch of Music Week activities
has a chairman, and for final endorsement the
plans for the band contest will go to Mr. Delano
and Mr. Rosekrans.
'
There will be a school orchestra contest held
in connection with the city's Music Week this
year. Mr. Rosekrans states that at first it was
thought that the public schools and the amateur
orchestras might all participate in this competi-
tion. However, it was found that many of the
members of amateur orchestras are also mem-
bers of high school orchestras, and with many
of the students it would have been a case of
competing against themselves. As a result, the
orchestra contest is to be limited to schools.
Elite Music Store to Move
The Elite Music Store, 221 South High street,
Columbus, O., will soon move to its new loca-
tion at 116 South High street, where extensive
remodeling has been under way for some time.
BACON
BANJOS
Played by Leading
Musicians and Orchestras
Sold by Representative
Music Merchants
BACON BANJO CO., Inc.
GROTON, CONN.
New Holton Advertising Service
Is Now Available for Retailers
A PPRECIATING the problems of music outs is even greater than that resulting from
dealers in getting the maximum return from a single, large display involving an equal ex-
advertising expenditures in local newspapers, penditure.
Frank Holton & Co.,
Elkhorn, Wis., h a v e
prepared a series of
s m a l l advertisements,
which are now being
s u p p l i e d to Holton
dealers in mat form.
One-column l a y o u t s ,
economical in the use
of newspaper s p a c e ,
are furnished in every
instance.
In these Holton ad-
vertisements, the sales
messages are conveyed
in a brief but effective
form, and the art work
is of such a quality as
to be beyond the range
of the appropriation of
the average d e a l e r ,
working independent of
ifcL
this service.
Facsimile Reproductions of New Holton Advertising Matter
The idea behind the
That this service, which is furnished to
small, one-column Holton ads is to enable the
average dealer to be a consistent advertiser, dealers free of cost, is popular, is demonstrated
rather than use sporadic advertisements of by the surprisingly large number of Holton
larger dimensions. The company has felt that distributors, who are taking the utmost advan-
the pulling power from a series of smaller lay- tage of it in every way.
Closes Successful Year
Ward-Brodt Co. in Madison, Wis., Sold Many
Band Instruments During 1929
January 27.—The Ward-Brodt
Music Co. reports that it has closed an ex-
tremely successful year, and according to T.
Lane Ward, plans are under way for some un-
usual business promotions during 1929.
The Ward-Brodt Music Co., was organized in
April, 1927, and since that time has shown a
constant growth. The company handles the
Frank Holton line of band instruments, and is
planning the organization of several bands in
Dane county during this year.
This music store became the exclusive Bruns-
wick distributor in Madison since April 1, 1928,
and it also featured Brun&wick and Columbia
records.
A complete repair department is another fac-
tor in the success of the Ward-Brodt Co. The
department is fully equipped to take care of
repairs of string instruments, reed instruments,
phonographs, and during the last year repair
service for all other types of instruments ha:;
been inaugurated.
MADISON, WIS.,
Prize-Winning String Band
Uses Weymann Instruments
PHILADELPHIA, PA., January 28.—Weymann
banjos and guitars were the instruments played
by the prize-winning string band which yearly
has made the honors of the annual Mummers'
Parade held in the Quaker City on New Year's
Day and known as the Hegeman String Band,
of which Ernest A. Hegeman, 4203 Lancaster
avenue, music dealer, is director. This year,
owing to the rainy New Year, the Mummers'
celebration was not held until the succeeding
week when the third prize was bestowed upon
the Hegeman Band by the municipality. The
saxophone section played the Buescher and
Conn instruments. The Hegeman Band with
its eighty instrumentalists who were awarded
the prize journeyed to Perry Point, Md., last
Sunday to entertain the veterans of the World's
War in the Naval Hospital.
Harmonica Band to Be
Organized in Columbus
Organization of a harmonica band is one of
the latest activities in the boys' department of
the Central Y. M. C. A., Columbus, O. Just
UNIONTOWN, PA., January 28.—William R. Brad- how many members will comprise the band has
ley, a prominent Uniontown business man who not been determined, but enrollments for the
died recently, by the terms of his will leaves organization are coming in at a rapid pace. J.
$5,000 to his alma mater, the University of C. Spangler, pianist and accordion player, will
Illinois. The money is to go to the military direct the organization.
band department of the School of Music of the
University, and is to be a perpetual trust fund,
Walter Holloway, formerly a music dealer of
the income of which is to provide an annual Flushing, O., has returned to that town and
banquet for the department. The remainder of opened a music shop at High and Morristown
his estate, estimated at more than $50,000, is left streets. Mr. Holloway plans to carry a large line
entirely to his widow, Helen Byers Bradley.
of musical instruments.
Legacy for School Band
15
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
16
The Music Trade
Review
"The Ludwig Banjoist"
Daniel Miller to Visit
Makes Its 1929 Debut
Conn Agents in Hawaii
SAN FRANCISCO, CAL., January 25.—Daniel Miller
president of the Conn-San Francisco Co., will
sail for Honolulu (T. H.) on March 1, by the
steamer President Jackson, to visit the Thayer-
CHICAGO, 111., January 27.—"The Ludwig Ban- Conn Co., agent in Honolulu for Conn instru-
joist," a new little publication devoted to news, ments. Mr. Miller said to-day that the demand
stories, instructive articles, and photographs of for Conn instruments in the Islands has been
banjoists, makes its initial appearance with the very good and they are thoroughly satisfied
with their agent who owns the Thayer Music
new year 1929 edition.
Co. Mr. Miller expects to be gone about a
It is published by Ludwig & Ludwig, exclu
month.
sive makers of professional banjos, and will be
devoted to the interests of the banjoist just as
their little publication called "The Ludwig
Drummer" has aroused the interest of the drum
profession in giving instructive and helpful data
relative to the instruments that the company
DKTROIT, MICH., January 27.—A very successful
manufactures.
The new magazine will have a direct appeal season is predicted for the new Fisher Thea-
to the banjoist, for first-hand intormation will tre here, just completed at West Grand and
be given by Chas. McNeil, the eminent author Second boulevards, which has secured F.
of McNeil's Chord System for Tenor Banjo, Wheeler Watlsworth as master of ceremonies.
McNeil's Single Note Technique, and other pub- One of the features of the theatre's programs
lications. Mr. McNeil has a studio right at the will be Mr. Wadsworth's appearance at each
Ludwig factory building and is in charge of all performance conducting his own dance orches-
testing, inspecting, and design construction of tra on the stage. Mr. Wadsworth personally
the Ludwig banjos. His assistant, John Hamil- uses and endorses Buescher instruments, not
only in his professional work but in his re-
ton, has been writing articles for some time, and cording work as well.
both know the business as practical men who
have played and taught the banjo for many
years, not only all over the United States and
Canada, but in Europe as well. "Ye editor" of
the new publication is Fred W. Miller, advertis-
Frank B. Campbell, sales and advertising
ing manager of Ludwig & Ludwig, who is well- manager of Gibson, Inc., Kalamazoo, Mich., and
known to the music and professional trade.
Clarence Havenga, traveling representative,
The dealer as well as the banjoist will find a spent the past week in New York. On their
veritable fund of informative data on the banjo visit here they introduced several new models
and the banjoist in this new publication.
in the Gibson family of fretted instruments,
The first issue contains articles by Messrs. which will be extensively exploited this year.
McNeil and Hamilton, and it is also well illus-
A blaze in the George H. Eicholz music store
trated with photographs of vaudeville, radio,
and recording stars and graphic descriptions at 542 Twelfth street, Milwaukee, Wis., caused
a loss of $125. The origin of the fire was not
and illustrations of the Ludwig instruments.
determined.
Newsy Publication of Western Manufacturer
;• Will Be Devoted to Interests of the Artist
j and Very Helpful to Dealers
Buescher Enthusiast
at New Detroit Theatre
FEBRUARY 2, 1929
Mr. Dealer—More Profits With
Musical Products
THE BIG FIVE
Wonder Banjo and Drum Head Cleaner,
Lustroil instrument polish for wood; Saxo
polish for Gold and Silver; Nico polish for
Nickel and Brass, and Tuxedo Polishing Cloth
Used and recommended by leading manufacturers.
Sold only at Music Stores.
ORDER TODAYI
Mfd. by NICOMEDE MUSIC CO.
Altoona, Pa.
0
OLIVER DITSON CQ
BOSTON, A1ASS
MUSICAL
MERCHANDISE
s
Attractive Specialties
M o d • r • S • r v i c •
MTABLItHXD MM
DURRO
Gibson Men in New York
Nicomede Visits New York
0
VIOLINS
BOWS
STRINGS
AND
STEWART
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
BuegeleUen & Jacobson
NEW YORK
t-7-9 Union Square
You have tried the rest
—Now use the BEST
Joseph Rogers' Son
"XXX" and "STANDARD" Brand
Joseph Nicomede, president of the Nicomede
Music Co., Altoona, Pa., was in New York
during the past week, visiting the merchandise
trade. He is making his annual trip through
New England and the Middle Atlantic States,
introducing the new 1929 models of the
Nicomede Rainbow Flasher for banjos and
drums. Mr. Nicomede reports a big demand
for these flashers, which are easily installed
in the instrument. Through the means of alter-
nating lights a beautiful color effect is thrown
on the head, flashing intermittently all the
colors of the rainbow. This device is used
quite extensively by dealers in window dis-
plays, proving a highly successful means of
attracting the attention of passersby.
Drum and Banjo Heads
Made from Genuine Calfskin
The Frederick Rogers Co.
17 Jackson Ave.
Middletown, N. Y.
Black Diamond
Strings
THE WORLD'S BEST
National Musical String Co.
New Brunswick, N. J.
OIOCS7 AND I A 0 S B T HOUSE I N THf TRADE
SEND FOR TRADE PRICE LIST OF
for
Violin, Viola,
'Cello and Basa
p
SKffl&MR
BRUNO Ato
MUSICAL
CHAN
MERCHANDISE
ESTABLISHED I B 3 *
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MULLER A. KAPLAN
VICTOR
TALKING
MACHINES
BOUMO Mentr: SECURITY
154 East 85th St., N. Y.
Gold Medal Strings
for musical instruments
Gold-pUted Steal and
Wound Strings
GibsoD Musical String Co.
B
*Jj*j! lu

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