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The Music Trade Review
Bradford Co. in Milwaukee Expands
Its Phonograph and Radio Sections
C. E. Oerding Is Placed in Complete Charge of Enlarged Departments, Which Will
Be Strongly Featured—Radio Dealers Meet—Other News
ILWAUKEE, WIS., January 27.—C. E.
Oerding, vice-president of the J. B. Brad-
ford Co., is assuming complete charge of the en-
larged phonograph and radio division of the
company's store, according to an announcement
from Hugh W. Randall, president and general
manager of the company.
With the recent expansion of the Bradford
Co., annexing a large part of the area in Kami's
sheet music store, two floors of the newly added
section are being devoted to phonographs and
radios. The show windows of this department
are on Wisconsin avenue and Mr. Randall an-
nounced that the largest and most centrally lo-
cated radio department in the downtown district
is the aim of the company. In addition to com-
plete and representative radio lines, the com-
pany has re-vamped its service department and
it has been placed in the charge of a radio
engineering of first rating, Mr. Randall said.
Hugh M. Holmes, vice-president and sales
manager of the company assumes complete
charge of the piano and duo-art department,
according to Mr. Randall, assisted by Adolph
Althause and E. J. Norton.
Miss Emma Bach is in complete charge of
the gift department, which has shown an in-
crease of 70 per cent during 1928, over the
biggest previous year experienced by this de-
partment. H. A. Dumas is in complete charge
of the furniture department of the store, with
Lucille Ihbe, interior decorator, as his assistant.
The Victor record department continues in
charge of Mrs. Edna Carlson, who has had this
department for several years, and the Duo-Art
roll department is in charge of Miss Lewis.
The company has placed a huge neon gas sign
in operation on its Wisconsin avenue entrance,
the sign being in operation during both day
and evening, and being easily read from a dis-
tance of three blocks.
Mr. Randall entertained the entire organiza-
tion of the William A. Kaun music store at the
Milwaukee Athletic Club on Wednesday eve-
ning, January 16.
He observed that it is a most unusual com-
bination which places the Kaun Music Co., the
oldest sheet music house in Wisconsin, and
Bradford's, the oldest music company in Wis-
consin, under the same roof. Although the com-
panies are not connected in business, their close
First Broadcast Program
of R. M. A. on February 6
The first program to be broadcast under the
auspices of the Radio Manufacturers' Associa-
tion as arranged for at a recent meeting of
that organization will go on the air at 8:30
o'clock, Eastern Standard Time, on Wednesday
evening, February 6, through Station WJZ,
New York, a^d nine other stations in the Na-
tional Broadcasting Co.'s chain, including WBZ,
WBZA, KDKA, WBAL, WHAM, WLW, WJR,
KW'K and WREN. The honor of providing
the first program goes to the Sylvania Products
Co., tube manufacturers of Emporium, Pa.,
whose president, B. G. Erskine, is also chair-
man of the Broadcasting Committee of the R.
M. A., and one of its directors. The program
will be presented by the well-known Sylvania
Foresters, assisted by Frank Moulan.
The Jesse French & Sons Piano Co. recently
had an exhibit of its various styles of pianos
as well as its new radio products at the Radio
and All-Electrical Show held in Montgomery,
Ala.
alliance through the annexation by Bradford's
of area in the Kaun store has given both stores
two prominent street locations, and since the
Bradford company does not handle sheet music
or small musical instruments there is no conflict
in business interests.
Radio Trade Meets
The retail division of the Wisconsin Radio
Trade Association held its meeting in Milwau-
kee this week. The retail committee of the
association, at a luncheon meeting at the Elks
Club last week, reported on recommendations
which it makes to dealers. Lloyd Roberton of
the McCoy Roberton Radio Co., 607 Downer
avenue, is chairman of the retail division of the
Wisconsin Radio Trade Association. William
Alfring, vice-president and general manager of
the Aeolian Co., and Mrs. Alfring spent the
past week-end as the guest of Hugh W. Randall,
president and general manager of the J. B.
Bradford Piano Co., and Mrs. Randall. Mr. and
Mrs. Randall returned with Mr. and Mrs. Alf-
ring to the east, to be gone about two weeks.
C. Alfred Wagner, vice-president of the
Aeolian Co., visited at the J. B. Bradford Piano
Co., Aeolian representatives in the Milwaukee
district on January 16.
Finds Much Sonora Interest
in New York State
H. B. Haring, Eastern District Sales Manager,
Believes Dealer Enthusiasm Presages Strong
Demand for Future
H. B. Haring, Eastern district sales manager
of the Sonora Phonograph Co., has just re-
turned from a business trip covering the north-
ern and western sections.of New York State.
He reports that business conditions continue
brisk, and that dealer enthusiasm for the Sonora
line foreshadows that the present high volume
of sales will be well maintained.
Sonora building has been the scene of con-
siderably increased activity during the last few
days, due to the presence of a number of visi-
tors from out of town. These included H. B.
Bibb, the manager of the Chicago branch of the
company; Hermann Schultz, president of H. C.
Schultz, Inc., of Detroit and Cleveland, Sonora
distributors for that territory; George A.
Michel, president of the Belmont Corp., Sonora
distributors for the Minneapolis and St. Paul
territory, and Lester E. Cox, president of the
Ozark Motor & Supplies Co., of Springfield,
Mo., distributors for that territory.
Alfred Hand Is Named
•
Edison Ad Manager
Alfred Hand, formerly assistant to Arthur L.
Walsh, vice-president and general manager of
the phonograph and radio division of Thos. A.
Edison, Inc., has been promoted to the post of
advertising manager of the company, for which
he is well fitted by experience.
Rose H. Wile has opened a music store at 7
North Tenth street, Philadelphia, Pa., tradinp
us Eugene Wile. The firm will carry musical
instruments, radios, talking machines and ac-
cessories.
The Krauss Radio Stores Inc., Cincinnati, O.,
has opened a new branch at 111 East Fifth street,
Cincinnati, O., making the fifth store under tlu-
control of the company.
FEBRUARY 2, 1929
Georgia Dealers Visit
Atwater Kent Factory
PHILADELPHIA, PA., January 27.—Georgia deal-
ers in Atwater Kent radio visited the Atwater
Kent plant here on January 21 and 22. The
delegation, only fifteen in number, from the vari-
ous parts of the Pecan State was the smallest
dealer delegation on record, only representa-
tives of "key" accounts making the trip.
Traveling as guests of W. D. V. Hopkins,
president of the Hopkins Equipment Co., At-
lanta, the Georgia distributors, and accompanied
by L. C. Stile, Kent's Georgia representative,
they were greeted upon arival at Philadelphia
by E. L. Hollingsworth, territorial manager, and
escorted to the Hotel Pennsylvania, where they
immediately became the guests of the Atwater
Kent Mfg. Co. for the duration of their stay in
the Quaker City.
Theatre parties, tours of historic points of
interest and a careful study of the manufac-
turing processes in the big Kent plant then be-
came the order of the day.
At luncheons, dinners, etc., the guests were
addressed from time to time by various mem-
bers of the A. K. staff, including A. Atwater
Kent, Vernon W. Collamore, general sales man-
ager; R. E. Smiley, assistant general sales man-
a.ger; Charles Craig, assistant service manager;
T. Wayne MacDowell, convention manager, and
John McCoy.
Heads Radio Department
of F. A. North Go. Store
PHILADELPHIA, PA., January 27.—Jack Rosen,
who for several years was associated with
Landay Bros., New York, is now manager of
the radio department of the F. A. North Co.
main store, 1306 Chestnut street. He succeeds
M. B. Bowers. He formerly was manager of
the radio department of the Landay store, com-
ing to the Quaker City house directly from the
Metropolitan concern.
Majestic Radio Dealers
Convene in Philadelphia
Are Entertained by Local Distributors at Elab-
orate Banquet and Style Show Where the
New Majestic Products Are Displayed
PHILADELPHIA, PA., January 27.—Dealers in
Philadelphia and vicinity handling Majestic
radio receivers made by the Grigsby-Grunow
Co., Chicago, were the guests on Thursday of
last week of the local distributors of the Ma-
jestic, the Perm Phonograph Co., and Piercc-
Phelps, Inc., at a banquet and exhibition of the
company's new line held at the Penn Athletic
Club.
The banquet followed a business session held
in the afternoon when addresses were made by
representatives of the distributors. In the eve-
ning the speakers at the banquet included Her-
bert Young, general sales manager; Tames J.
Davin, sales promotion manager; G. L. Bailey,
district sales manager, and Milton Barrett, spe-
cial representative of the Grigsby-Grunow Co.
An elaborate entertainment and program fol-
lowed the banquet, the whole affair being under
the direction of Paul C. Richardson of the
I'ierce-Phelps Co.
Molzer Buys Out Partner
August Molzer has bought out the interest
of his former partner, Erwin Larrison, in the Mol-
zer Music Co., 126 North Twelfth street, Lincoln,
Neb., and will carry on the business under his
own control. Mr. Molzer, by the way, is a
member of the faculty of the music department
of the University of Nebraska.