Music Trade Review

Issue: 1929 Vol. 88 N. 4

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
JANUARY 26, 1929
Columbia Recording Artists
Who Are Now on Tour
Whiteman's Band, Ted Lewis' Orchestra and
Lee Morse Now Appearing Before the Public
in Various Sections of the Country
A number of exclusive Columbia recording
artists are now planning engagements in various
sections of the country whereby there is offered
to dealers an unusual opportunity for tying up
locally with the appearances of these artists
and recording organizations.
Paul Whiteman and his band, after playing
this week at the Cincinnati Automobile Show,
goes to Cleveland at the Palace Theatre for
the week of January 20, and will then play for
the week of January 27 at the Oakland Auto-
mobile Show, Detroit, after which he will re-
turn to New York.
Ted Lewis and his orchestra is at present on
a vaudeville tour, his January dates including
Minneapolis, Chicago, St. Louis and Detroit.
Ted has a new high hat lined with a silver lin-
ing in keeping with his new song: "Wear a
Hat With a Silver Lining."
Lee Morse, "The Mellow Swanee Voice," also
an exclusive Columbia artist, is on an extended
Pacific Coast tour. She will remain on the
Coast until mid-March and then come East.
The Columbia Co. has prepared an abundance
of material for the use of dealers in tying up
with these touring recording artists.
Brambach Prize Gups for
Sherman, Clay Salesmen
Mark P. Campbell, President of the Brambach
Piano Co., Presents Prize Cups to Winners
in Three Classes for Sales Records
January 19.—The sales-
men of the various Sherman, Clay & Co. stores
will engage in a stirring contest during October,
November and December for the purpose of
seeing who can sell the greatest number of
Brambach baby grands, three prize cups being
offered by Mark P. Campbell, president of the
Brambach Piano Co., one going to the winning
salesman in each of three classes ranging
according to the size of the stores. It has just
been announced that the prize cup in Class 1
was won by Harald Pracht, piano sales man-
ager of the San Francisco store of Sherman,
Clay & Co. In Class 2 to A. L. Lome, sales
manager of the Oakland store, and Class 3 to
Allen Young, sales manager of the San Jose,
store.
SAN FRANCISCO, CALIF.,
One Erion Store Closed
BUFFALO, N. Y., January 22.—The Erion Piano
Co. store in William street, Buffalo, has been
closed following the death of its founder, Fred-
erick Erion. His four sons will continue the
large musical instrument store operated by them
on Broadway in this city.
Consult the Universal Want Directory of
The Review In it advertisements are inserted
free of charge for men who desire positions.
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Twenty-four Pianists Featured in
Notable Concert at Fresno, Cal.
Local Dealers Aid Event by Supplying Twelve Pianos During Grand Music Festival
Under Auspices of County Music Teachers
F
,
CAL., January 19—A satisfying ex-
ample of the manner in which piano mer-
chants may co-operate in presenting the piano
under unusual and pleasant circumstances was
were of a variety of makes, included Frank
Belles, Nat Cohan, Cooke's Music Shop, the
Falkenstein Music House, the Hockett-Cowan
Music Co., and Sherman, Clay & Co. Public
Twenty-four Pianists Appearing in
found here recently when a half dozen music
houses in Fresno joined in supplying twelve
grand pianos which were played by twenty-
four artists during the grand music festival held
under the auspices of the Fresno County Music
Teachers' Association. The twenty-four pian-
ists played Schubert's Military March, Op. 51,
and the Rakoczy March, while twelve of them,
at as many pianos, played a group of Spanish
dances by Moszkowski and "In the Hall of the
Mountain King," and "Anitra's Dance," from
Grieg's Peer Gynt Suite.
Those who supplied the grand pianos, which
a Notable Concert in Fresno, CaL
interest in the affair was indicated by an audi-
ence of 2,500 which packed the high school
auditorium, and the whole event provided an
excellent lesson regarding what can be done
by piano dealers through co-ordinated effort.
Display Console of Organ
for Philadelphia Theatre
Los ANGELES, CALIF., January 21.—The Los
Angeles Division of the National Association
of Piano Tuners, Inc., held its annual meeting
for the election of officers for the ensuing year.
F. P. Green was elected chairman; H. H. Scott,
vice-chairman and E. Prumers and Charles
Howard were elected recording secretary, treas-
urer and corresponding secretary respectively.
Chairman Green made an eloquent speech after
his election, and outlined his plan for meeting
the required increase of dues for the local di-
vision. He stated that it seemed necessary to
increase the present dues of $12 per annum to
$18 or $24, and it was his proposal to make it
optional for a member to meet this increase in
actual cash or through membership work, can-
vassing and endeavoring to obtain new mem-
bers. He also emphasized the necessity for all
to make the most of opportunity as it presented
itself in daily life. G. B. Riley, the retiring
chairman, was eulogized for the splendid serv-
ices which he had rendered during his term
of office in the preceding year, as also was R.
Shero, secretary-treasurer in 1928. Later an
interesting address was given by Major E. H.
Wilson, chairman, Aviation Technican and Ad-
visory Board, on the history of aeronautics.
PHILADELPHIA, PA., January 21.—The console or
keyboard of the largest organ in Philadelphia,
which will be installed in the new Mastbaum
Theatre, is now on display in the window of
the Rudolph Wurlitzer Co., 1031 Chestnut street.
The mammoth console was designed for the
Hope Jones organ which the Wurlitzer Co. has
contracted to install in the handsome memorial
theatre now under construction at Twentieth
and Market streets, in tribute to Jules Mast-
baum, founder of the Stanley Co. of America,
and its late president. The console has attracted
crowds of pedestrians on Chestnut street since
its display last week.
Forms Basket Ball Team
The Music Shop of Niagara Falls, N. Y., has
organized a basketball team composed of former
college and high school stars. It has been
making a good showing in preliminary games
and promises to become one of the best in
Western New York.
Los Angeles Piano Tuners
Hold Annual Meeting
F. P. Green Elected Chairman of Local Division
of National Association of Piano Tuners—
Dues to Be Increased
^ S T I E F F PIANO
Will attract the attention of those
who know and appreciate tone guality
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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
REVIEW
(Registered in the U. S. Patent Office)
Published Every Saturday by
Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
1'resident, Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secre-
tary and Treasurer, Edward Lyman Bill; Assistant Secretary, L. B. McDonald;
Assistant Treasurer, Wm. A. Low.
B.
BRITTAIN WILSON, Editor
CARLETON CHACE, Business Manager
WM. J. DOUGHERTY, Managing Editor
RAY BILL, Associate Editor
F. L. AVERY, Circulation Manager
E. B. MUNCH, Eastern Representative
WESTERN DIVISION:
FRANK W. KIKK, Manager
E. J. NEALY
333 No. Michigan Ave., Chicago
Telephone: State .1266
BOSTON OFFICE:
JOHN H. WILSON, 324 Washington St.
Telephone: Main 69S0
.telephone: Lexington 1760-71
Vol. 88
I
January 26, 1929
i
Cable: Elbill New York
No. 4
The Spread of Piano Promotion
HE movement for the promotion of greater public in-
terest in the piano, which in a sense may be considered
as only in its infancy, has nevertheless developed to a
point where it has assumed international importance, for although it
may be said truthfully to have originated in these United States, it
has been adopted and sponsored in the other English-speaking coun-
tries, and from reports received bids fair to make its impress in
the musical activities of many other nations.
In The Review this week Robert A. Willis, president of the
Canadian Piano Manufacturers' Association, tells what is being done
across the border for the general introduction of group piano in-
struction in the schools of the Dominion, and what is contemplated
in the matter of general publicity for the piano, while the trade at
large is, or should be, more or less familiar with the work along the
same lines that is being carried on in Great Britain and particularly
with the marked success of the national piano-playing contest held
in England last year.
It is more or less natural for the individual piano manufacturer
or dealer to regard his problem at close hand, and to visualize de-
velopment only as they affect him directly. Yet it is not display-
A. L. Maresh Again Heads
Cleveland Association
Harry Valentine Named Vice-President and
Rexford C. Hyre, Secretary and Treasurer of
Organization—Revived Interest Seen
CLEVELAND, 0., January 21.—The annual meet-
ing and election of officers for the ensuing year
of the Cleveland Music Trades Association was
held on Wednesday evening, January 16, in the
Rainbow room of the Hotel Winton. Represent-
atives of the large downtown musw store were
all present. A. L. Maresh was re-elected presi-
dent, this making it his fourth consecutive term.
Harry Valentine, of Lyon & Healy, was named
vice-president, and Rexford C. Hyre, secretary
and treasurer.
It is felt in the trade that the Association is
starting a new lease of life with the appoint-
ment of Mr. Hyre as secretary. As is gener-
ally known, the State Association owes its
flourishing condition largely to his efforts as
secretary and manager. He was assistant secre-
tary and treasurer of the Cleveland Association
JANUARY 26, 1929
ing unwarranted optimism to assume that this international move-
ment for the promotion of the piano as the musical instrument for
the home and for child training is bound to have results that will
be distinctly beneficial.
The appeal of the piano does not lie in one community, in one
state or one country, but is distinctly international, and although
the demand may be disappointing in certain localities, manufacturers
who have world-wide connections tell us that the past year has seen
a marked increase in sales of such instruments in far-off territories,
even so far as the South Sea Island and the Malay Archipelago.
It may not be of direct interest to a dealer in Indiana that the
Malays are buying more pianos, but indirectly it reflects widespread
appreciation for the instrument and its sound status. With this
basis to build on there is hope for the future.
D
Essential in War or Peace
URING the World War with the man-power of the
nation fully mobilized in carrying our arms to victory
either through service overseas or in the factories at
home producing essential supplies, the Government officially
recognized musical instruments as included among those es-
sentials and not as luxuries. This recognition was not simply a
gesture, for musical instrument factories generally were allowed to
continue with a minimum curtailment, while plants in many other
lines were either ordered to cease operation or engage exclusively
in the manufacturing of military supplies. This is a matter of
record.
Now, although music was regarded as essential in the midst of a
national emergency, we find authorities in West Virginia sponsoring
a bill to assess a State tax of ten per cent on the sale of all luxuries
and including pianos, phonographs, radio receivers, etc., in that
category. The movement is particularly pernicious because the bill
in question is backed by the educational authorities of the State, so
it is said, in order that the funds derived may be used for educa-
tional work.
Here we find the nation practically united in the endorsement of
the principle of music instruction in the school, with many localities
including group instruction as a part of the fixed curriculum, and
yet in this one State the educational directors seek to tax that same
art or the media thai make possible its expression. It would be
just as logical, in view of music's status to-day, to apply the supposed
luxury tax to the text-books, the blackboards and paraphernalia in
general used in the schools. It would be well for such organiza-
tions in the music trade and profession as exist in West Virginia to
give earnest heed to this newest proposal.
from 1915 to 1924, and at that time the organ-
ization was much stronger than it is to-day. The
re-election of Tony Maresh as president shows
the appreciation of the membership in the work
he has done and it is seldom that a man is
elected four times to the presidency of any
organization. Harry Valentine is a charter
member and has held various offices in the
Association and is one of its greatest boosters.
With this line up the outlook is bright.
It was decided to postpone the annual ban-
quet until March and to have a big get-together
meeting in February. This will be held at the
Winton Hotel on a date to be announced later.
Death of Veteran Dealer
BUFFALO, N. Y., January 21.—Wesley. W. Whit-
ney, formerly operator of one of the largest
musical instrument stores in this section, at
Batavia, N. Y., passed away last week in Pasa-
dena, Cal., where he had resided for several
years following retirement from active business
life. He was 80 years of age. He was a partner
of the late Henry Cross in business in Batavia,
1928 Was a Good Year for
This Piano Salesman
Member of Baldwin Retail Staff in Cincinnati
Disposed of Pianos to the Value of Over
$77,000 During Last Year •
CINCINNATI, O-, January 21.—That a piano sales-
man who arranges his time properly, builds up
substantial contact and works hard on prospects
can succeed in a material way is indicated by
the record of one of the salesmen of the retail
store of the Baldwin Co. of this city, who in
1928 closed, personally, sales amounting to
$77,205. That this is not a flash in the pan is
proven by the fact that this same salesman in
1927 sold $58,729 worth of pianos, in 1926 $57,844
worth; in 1925 $59,214, and in 1924 $38,991. It
will be noticed that the big record was made
during the year declared to be a poor one for
piano sales.
The Fallston Music Store, Shelby, N. C, has
purchased the Lackey Building in that city and
will move to the new location shortly.

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