Music Trade Review

Issue: 1929 Vol. 88 N. 4

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
Chicago School Superintendent to
Address Piano Makers This Week
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i
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Annual Banquet Will Also Have Other Prominent Speakers, Who Will Talk On Sub-
jects of Vital Interest to Industry—Large Attendance Expected
C H I C A G O , ILL., January 21.—The forthcom-
^
ing annual banquet of the Chicago Piano &
Organ Association to be held Thursday evening,
January 24, at the Union League Club will hold
more interest probably for the members of this
trade than any of the preceding functions owing
to the nature of the program.
Wm. J. Bogan, superintendent of the Chicago
L'ublic Schools and a man under whose jurisdic-
tion half a million Chicago school children have
the opportunity of learning to play the piano
will address the body on the developments of
group piano instruction in Chicago's public
schools.
Another man who has an important part in
the piano education of the Chicago school chil-
Boston Music Concerns
Must Seek New Quarters
Half a Score of Music Houses Affected By De-
cision to Tear Down Walker Building in That
City
BOSTON, MASS., January 22.—The Walker Build-
ing at 120 Boylston street, which has housed
many music and music publishing houses and
does to-day, in fact, is soon to be torn down to
make room for a new twenty-five story struc-
ture to be known as the Architects' Building.
The plans call for the demolition of this pres-
ent building this coming June and among the
concerns having an immediate music interest
which will have to look for new quarters are
Charles M. Stieff, Inc., and the Boston Music
Co., which occupy ground-floor stores; the
Brambach Piano Co., the A. M. McPhail Co.,
Almon J. Fairbanks Piano Co., Rudolph Wur-
litzer Co., the Elias Howe Co., and for music
publishers, Walter Jacobs, Inc. and Arthur P.
Schmidt Co. This is one of the greatest changes
to take place in Music Row in a long time, and
the trade generally throughout the city is much
interested.
Chicago Piano Club Meets
CHICAGO, I I I . , January 22.—A large attendance
turned out at the meeting yesterday of the Chi-
cago Piano Club to hear the Smith-Spring-
Holmes Orchestral Quintet—a rare musical
treat. G. E. Holmes is a composer of wide
renown, for thirty-eight different national maga-
zines have carried his writings, twenty-six pub-
lishers catalog his compositions and seven of
the leading phonograph companies have re-
corded them.
New Doll Traveler
E. M. Boothe, general manager of Jacob Doll
& Sons and the Premier Grand Piano Corp., an-
nounced this week the appointment of Fred
Martin as representative of the company in
Pennsylvania and the South. Mr. Martin has
had a long experience in wholesale selling and
was previously connected with the Aeolian Co.
;uid the Milton Piano Co. He assumed his new
duties on Monday.
The Anderson Piano & Furniture Co., Hamil-
ton, O., suffered a loss of practically $75,000 to
its stock in a fire which swept the business sec-
tion of that city recently.
The Indianapolis Music Shoppe, Inc., Indian-
apolis, Ind., has opened a branch store at 3201
East Tenth street that city.
dren, Dr. J. Lewis Browne, the supervisor of
music of the Chicago public schools, will also
be on the program and his subject will be "Some
Ambitions for Music in the Chicago Public
Schools."
Allen D. Albert, assistant to the president
of the Chicago World's Fair Centennial cele-
bration to be held in 1933, will talk on the sub-
ject of "Music at the New World's Fair." There
will also be a selected musical program in
charge of Henry E. Weisert.
Local Baldwin Piano Co.
Staff Is Entertained
Guests of the Auto Pneumatic Action Co. at
Dinner and on Tour of Factory—See Making
of Welte-Mignon (Licensee) Roll
Chas. S. Onderdonk, Eastern manager of the
Baldwin Piano Co., together with the store
managers and salesmen of the Baldwin organ-
ization in the East, were entertained by the
Auto Pneumatic Action Co. at the Welte-
Mignon (Licensee) Studios in New York last
week. After an excellent dinner the guests
were shown how the Welte-Mignon rolls are
recorded, and Wallace Reynolds, secretary of
the Auto Pneumatic Action Co., made an inter-
esting address on the Welte-Mignon (Licensee)
action and its possibilities in reproducing the
playing of the artists. The visitors were then
taken through the roll factory by John Gibson,
vice-president of the DeLuxe Reproducing Roll
Corp., and were much interested in following
the progress of a roll from the recording instru-
ments and through the cutting machine until it
was finally ready for boxing.
JANUARY 26, 1929
Atwater Kent Wholesale
Distributors Assemble
Conference Held In Philadelphia to Discuss
Merchandising and Promotional Plans for
1929
PHILADELPHIA, PA., January 21.—Distributors of
Atwater Kent products, representing all sections
of the country, gathered here last week for a
general get-together, at which time merchandis-
ing and promotional plans for 1929 were fully
discussed.
The new electric dynamic set held the center
of interest; the merchandising plans built
around the set, the new type of Atwater Kent
advertising copy, the whole sales plan met with
the hearty approval of all.
It was pointed out by Vcrnon W. Collamore,
general sales manager, that 1929 should be a
banner year for all concerned with the manu-
facture and sale of Atwater Kent radio. "With
2,000,000 Atwater Kent sets already in the hands
of the public," said Mr. Collamore, "the founda-
tion for a phenomenal year is well laid." The
adaptability of the all-in-one model, holding pos-
sibilities for the sale of a second and third
radio set in the home, was stressed next by Mr.
Collamore.
A. Atwater Kent announced that a new cab-
inet merchandising plan had been worked out
with the Pooley and Red Lion companies; that
arrangements had been made with the Hartman
Corp., Chicago, for cabinets, and that other cab-
inet manufacturers would shortly be in shape
to supply the needs of our distributors.
It was agreed by all present that the new
electro-magnetic speaker in chassis form would
be instrumental in opening new market and new
accounts.
On the speakers program were A. Atwater
Kent, Vernon W. Collamore, general sales man-
ager, Richard E. Smiley, assistant general sales
manager, "Dave" Bauer, advertising manager,
"Pop" Dyson, credit manager, L. A. Charbon-
nier, service manager, John McCoy and Roy
Durstine of Batten, Barton Durstine & Osborn.
A. B. Chase-Emerson Corp. Announces
Production of Quality Motor Boats
Weil-Known Piano Manufacturers Enter New Field to Maintain Factory Production
During Slump Season and Introduce Craft at N. Y. Show
HpHE A. B. Chase-Emerson Corp., was one
of the exhibitors at the National Motor
Boat Show which was held in the Grand Cen-
tral Palace, New York, this week. The com-
pany which has just entered into the manufac-
turing of a very high-grade outboard motor-
boat, displayed three models, one finished in
red, black and yellow, one in pale green and
black and the other in mahogany. These boats
are finished with a very high polish and were
the source of many favorable comments on the
part of other exhibitors at the show. They are
16 feet in length and with a beam of 4 feet 6
inches, arc built with lines which permit maxi-
mum speed.
In attendance at the booth at the show were
J. Harry Shale, president of the company,
Charles McConville, Stuart H. Perry, Seth B.
Foster, and E. D. Button. The boats were de-
signed by C. A. Nedividek, naval architect, and
the manufacturing is in charge of Charles Pinks,
formerly with the Mathews Boat Building Co
The innovation of a piano manufacturer en
tering the boat building business was the sub-
ject of a large amount of editorial comment
which appeared in the various New York news-
papers during the week, both daily and Sunday,
including the "New York Times," the "New
York World," and other leading dailies as well
as in all the motor boat trade papers. The
boats were also advertised in the motor boat
trade papers and the daily newspapers, and in
each instance incorporated in the boat adver-
tising; mention was made of the A. B. Chase,
Emerson and Lindeman pianos.
Regarding this new departure, J. Harry Shale
stated to a representative of The Review this
week, "We believe we have found something
which we can manufacture during the seasons
when the piano business is dull and thus enable
us to maintain the splendid organization which
we have at our factory in Norwalk. This will
redound to the benefit of the dealers who
handle A. B. Chase, Emerson and Lindeman
pianos, due to the fact that they can be assured
of the maintenance in quality of these instru-
ments at all times on account of our being able
to hold our entire factory organization intact.
This organization, as is well known, is com-
posed of piano artisans who have had many
years of experience in producing these quality
instruments.
"Furthermore, we have already had inquiries
from many music merchants throughout the
country who are interested in handling the A.
B. Chase-Emerson boats as well as the A. B.
Chase, Emerson and Lindeman pianos. The
reception which we reecived at the motor boat
show has given us every confidence that we are
manufacturing in boats a product which will be
a ready seller and one which in turn will also
help promote the piano business."
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JANUARY 26, 1929
Hallet & Davis Piano Co.
Observes 90th Anniversary
The Music Trade Review
Baldwin Piano Co. Arranges Notable
Program for Its National Broadcast
The Hallet & Davis Piano Co., of New York,
is celebrating this year its ninetieth anniversary Celebrated Artists Will Be Heard Over Blue Network of Stations on Sunday Evenings
in business, which is, needless to say, a remark-
—"After Dinner Hour of Music" to Be Feature
able record for any industrial concern. Accord-
ingly, the officials of this concern arc planning
T^OLLOWING the announcement by the American public, his reputation is based on
to fittingly observe the event.
Baldwin Piano Co. of the completion of solid achievement.
The company was founded in 1839 and when
plans
for broadcasting a program each Sunday
The Baldwin Singers, consisting of Victor
the first piano was produced Martin Van Buren
was president of the United States; and down evening beginning February 3 through Station Edmunds, first tenor, George Rasely, second
through the aisles of time during the career of
the Hallet & Davis Co. twenty chief magistrates
of the land have followed Van Ruren into that
exalted office. Then Beethoven was dead but
twelve years, and Franz Schubert eleven. The
musical world little knew then of Richard
Wagner, Meyerbeer, Verdi, Gounod, Liszt and
hosts of other musical celebrities who since
then came into world renown.
On this ninetieth birthday the Hallet & Davis
officials are taking occasion of the opportunity
to point to many illustrious achievements of
their piano, notably the fact that at one time
Franz Liszt played it enthusiastically and gave
the instrument very high tribute for its mellow
tone and sensitive action. Rubinstein, famous
Russian composer and pianist, used the Hallet
& Davis on his American concert tours and was
lavish in his praise of the artistic merits of the
instruments. Many other flattering testimonials
from celebrated musicians were also added to
the fame of the Hallet & Davis piano. In addi-
tion, the Hallet & Davis piano won 139 medals
and International awards, including a gold
medal from Pope Pius VII, for its artistic
qualities.
The Hallet & Davis Co. is preparing a resume
of the remarkable background of history of this
concern and its products for the benefit of its
dealers all over the country, so that during this
90th year in business this can be used most
effectively in an anniversary selling campaign of
the 1929 Hallet & Davis products, which in-
Artists Who Will Appear in Baldwin Piano Co. Radio Hour
clude uprights, small and large grands and re-
1—Kk-harrl ltuhlig. 2—The Baldwin Singers. 3—Cyrena Van Gordon.
4—Walter Gieseking.
.i—Maria Carreras.
6—Gertrude VVickes, hostess. 7—-Alois Havrilla, guest announcer.
producing instruments.
VVJZ, New York, and over the Blue Network of tenor, Erwyn Mutch, baritone, and James
the National Broadcasting Co. comprising Davies, basso, are a quartet, each of whose
eighteen stations in all sections of the country, members has won personal success as a solo
there have been released the details of the pro- artist, and whose ensemble work is a synonym
, .

grams themselves and facts regarding the nota- for beautiful singing.
Increased Production of Models A-30 and A-32 ble artists who will participate.
Makes Reduced Prices Possible — Dealers
A feature will be listed on the program as
Given Full Protection
"At the Baldwin," and will be so arranged as
to stimulate an after-dinner hour in the Ameri-
In announcing a readjustment of price on two can home and to emphasize the important part
of the Sonora radios—Models A-30 and A-32— that the piano plays in such an hour. Broad- Plans Under Way for Displaying Pianos, Band
Instruments, etc., at Radio Show to Be Held
A. J. Kendrick, vice-president and general sales casting will be from 7.30 to 8 p. m. Eastern
in San Francisco This Year
manager of the Sonora Phonograph Co. points Standard Time each Sunday.
out that the interests of the dealers have been
The opening program will feature Maria
SAN FRANCISCO, CAL., January 17.—There is a
carefully protected.
Carreras, the distinguished Italian pianist, and
"To meet the concerted demands of dealers Sascha Jacobsen, one of the leaders of the possibility that the Pacific Radio Show this year
and distributors for Models A-30 and A-32," younger generation of violinists. The Baldwin may be given added interest to music lovers by
says Mr. Kendrick, "we have been compelled to Singers, a male quartet which will be heard in housing exhibits of pianos and of band and
considerably increase production, and the re- each Baldwin hour, will also be introduced on orchestra instruments in the Civic Auditorium
sult has been to reduce the production cost the first evening's music. For the following during the week of the Radio Show. No an-
on these two models. In deciding to pass on Sunday, February 10, Cyrena Van Gordon, lead- nouncements of plans to this effect have yet
the benefit of this lowered cost both to the ing contralto of the Chicago Civic Opera Com- been made by those in charge of the Pacific
trade and the public, we have been careful to pany, has been scheduled. On February 17 one Radio Show, but it is understood that there is
see that dealers who may have these models on of the most popular and significant pianists of a favorable feeling in the music trade here to-
their floors are fully protected. All stocks of today, Walter Gieseking, will appear "At the ward extending the sphere of the radio show,
the 30 and 32 actually reported in the hands Baldwin." On February 24 Richard Buhlig, an- making it include exhibits of the instruments
that help to make radio popular. Plans to this
of dealers will be subject to rebates based on other well-known pianist, will play.
the readjusted prices, immediately effective.
Maria Carreras, one of the high lights of the effect are now under consideration.
"It is indeed gratifying to us that the success inaugural Baldwin hour, is an artist who has
of the Sonora line has been so immediate and won recognition throughout the world. She has
complete as to make such a step possible thus toured all of Europe, where she has repeatedly
early in our new activities."
played in over two hundred and fifty cities, as
CHICAGO, III., January 21.—The Applied Me-
well as South America and this country from chanical Division of the American Society of
The branch store of Sherman, Clay & Co., at coast to coast. Critics acknowledge her as one Mechanical Engineers has appointed Win. Braid
1715 Fillmore street, San Francisco, Cal., which of the great contemporary exponents of the White, acoustic engineer for the American Steel
was established at this address about a year ago, keyboard.
& Wire Co., a committee of one to draft a pro-
is being enlarged to accommodate its growing
Sascha Jacobsen is a Russian by birth, a pupil gram of proposed research in acoustics in the
business. The quarters are being combined with of the great teachers, Leopold Auer and Franz following three fields: The control of noise; the
the adjoining store, affording a thirty-eight-foot Kneisel, and one of the foremost violinists of control of sound in buildings, and the acoustics
frontage.
to-day. Now in his eleventh year before the of musical instruments.
Sonora Go. Readjusts
Prices on Two Radios
Musical Instruments
at Pacific Radio Show
W. B. White Honored

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