Music Trade Review

Issue: 1929 Vol. 88 N. 4

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
News Number
THE
VOL. 88. No. 4
REVIEW
Published Weekly.
Federated Business Publications, Inc., 420 Lexington Ave., New York, N. Y. Jan. 2 6 , 1 9 2 9
8|I
*{S.£•&• l°e aC r ent9
Los Angeles Adopts Campaign
of Piano Promotion
Trade Cooperates With Prominent Newspaper in Giving Instruc- West Virginia May Tax
Music as a Luxury
tion Over Period of Ten Weeks, Together With
State Department of Education Back of Bill for
Elaborate Advertising Displays
Ten Per Cent Tax on All Luxuries and In-
cludes Musical Instruments in the List
OS ANGELES, CAL., January 18.—After a good deal of preliminary planning and discus-
sion a big piano publicity campaign has been launched through the co-operation of a num-
ber of members of the piano trade and the Los Angeles Evening Express.
A ten weeks' campaign of piano playing instruction will be carried out in a number of studios,
especially rented for this purpose, in the Music Arts Studio Building on Broadway, the lessons
being given by a number of competent teachers.
It is being conducted primarily by the Los creased making of contracts with resident musi-
Angeles Evening Express in conjunction with cians in concert and opera.
a three months' subscription to the newspaper.
E. A. Geissler, vice-president and general
In other words, the Los Angeles Evening Ex- manager of the Birkel Music Co., in thanking
press proposes to give away free with every the speaker for her address, declared that the
three months' subscription, which costs $1.80, a music trade collectively is very anxious to do
course in piano instruction which will be adver- everything toward the encouragement of young
tised as "Learn to Play the Piano in One Hour." local artists as well as the many nationally and
The co-operating dealers are subscribing four internationally known artists who have taken
thousand dollars toward the expense of main- up their residence here. He stated that in the
taining the studios and paying the instructors, loaning of concert grand pianos and their cart-
the remainder being borne by the newspaper, age and tuning for local concerts the music
which, in addition, undertakes to use a display trade donated the equivalent of at least $25,000
advertising of no less than ten full pages, ten annually.
half pages and ten quarter pages together with
news stories, editorials and other newspaper
publicity. In addition the Los Angeles Evening Three More Retail Stores
Express, which owns the 5,000-watt broadcast
Added to F. A. North Chain
station KNX, will tell listeners-in full particu-
lars of this free •course of piano instruction dur-
PHILADELPHIA, PA., January 21.-—With the addi-
ing the ten weeks.
tion of three more stores the F. A. North Co., with
It is estimated that at least thirty or forty main establishment at 1306 Chestnut street, starts
thousand dollars' worth of piano advertising and the new year cycle with a chain of twelve houses
publicity will be released through the news- operating in the Philadelphia territory. The new
paper columns and radio broadcasting durinp stores that have been added since the holidays are
this campaign.
located in Richmond street, Kensington; Ortho-
dox street, Frankford; and Main street, Manayunk.
Co-operation Between Dealer and Artist
The old proverb in regard to the lack of The stores are being made the headquarters for
honor in his own city was the subject of Isobel the respective sections for crew workers connected
Morse Jones, well-known music critic of the with the North chain. There has been a heavy
Los Angeles Times, in her address to the mem- demand for the new Lester grand and small-size
bers of the Music Trades Association of South- upright, both finished in Duco antique effect.
ern California at their January meeting, and it
had reference to the many musicians who in
To Retire from Business
increasing numbers are making southern Cali-
fornia their home. The speaker stated that it
The Keten Furniture Corp., operating a large
is her opinion that a chapter of distinguished musical instrument business in its retail store at
musicians resident in southern California, could 543 Ridge road, Lackawanna, N. Y., is going out
well be affiliated with the Music Trades Asso- of business in the near future and is closing
ciation of Southern California and she urged out its stock prior to this act, which is the
that every effort be used to further the in- result of loss of its lease.
L
CHARLESTON, W. VA., January 21.—It is reported
on good authority that the State Department
of Education is to advocate a bill before the
present legislature calling for a ten per cent
State tax on the sale of all luxuries, the funds
to be used in part for the promotion of educa-
tion activities.
Officials of the Department refused either to
affirm or to deny the report. According to the
program outlined, included in the taxable ar-
ticles are all musical instruments, radio sets,
talking machines, pianos and organs as well as
jewelry, fur goods, cosmetics and candy of all
kinds including chewing gum. If the proposed
bill is made into a law, it is estimated that
approximately $10,000,000 would be raised an-
nually. If the luxury tax plan is accepted, it is
said, the State levy and the gross sales tax
might be abolished.
Expenditures for luxuries in West Virginia
in 1924, the last date for which figures have
been tabulated, aggregated $88,457,316.23.
Syracuse Music Merchant
Leaves $500,000 Estate
SYRACUSE, N. Y., January 21.—The will of
Lazarus Leiter, prominent musical instrument
dealer of this city, has been filed. It reveals
that Mr. Leiter, who came to this city as a poor
German immigrant boy in 1853, amassed an
estate worth more than $500,000 in 65 years of
residence in this country. Harry N. Leiter, son
of the former Syracuse merchant, A»ho was asso-
ciated with his father in the business, receives
the bulk of the estate because of the help given
in this connection, the will states, although
$75,000 is bequeathed to each of two other sons.
Opens Radio Department
PHILADELPHIA, PA., January 21.—Eugene M.
Goldman has opened a radio department in his
piano store at 928 Spruce street, where he is again
engaged in the piano industry trading as the Piano
Manufacturers' Show Rooms.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
Chicago School Superintendent to
Address Piano Makers This Week
.
i
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Annual Banquet Will Also Have Other Prominent Speakers, Who Will Talk On Sub-
jects of Vital Interest to Industry—Large Attendance Expected
C H I C A G O , ILL., January 21.—The forthcom-
^
ing annual banquet of the Chicago Piano &
Organ Association to be held Thursday evening,
January 24, at the Union League Club will hold
more interest probably for the members of this
trade than any of the preceding functions owing
to the nature of the program.
Wm. J. Bogan, superintendent of the Chicago
L'ublic Schools and a man under whose jurisdic-
tion half a million Chicago school children have
the opportunity of learning to play the piano
will address the body on the developments of
group piano instruction in Chicago's public
schools.
Another man who has an important part in
the piano education of the Chicago school chil-
Boston Music Concerns
Must Seek New Quarters
Half a Score of Music Houses Affected By De-
cision to Tear Down Walker Building in That
City
BOSTON, MASS., January 22.—The Walker Build-
ing at 120 Boylston street, which has housed
many music and music publishing houses and
does to-day, in fact, is soon to be torn down to
make room for a new twenty-five story struc-
ture to be known as the Architects' Building.
The plans call for the demolition of this pres-
ent building this coming June and among the
concerns having an immediate music interest
which will have to look for new quarters are
Charles M. Stieff, Inc., and the Boston Music
Co., which occupy ground-floor stores; the
Brambach Piano Co., the A. M. McPhail Co.,
Almon J. Fairbanks Piano Co., Rudolph Wur-
litzer Co., the Elias Howe Co., and for music
publishers, Walter Jacobs, Inc. and Arthur P.
Schmidt Co. This is one of the greatest changes
to take place in Music Row in a long time, and
the trade generally throughout the city is much
interested.
Chicago Piano Club Meets
CHICAGO, I I I . , January 22.—A large attendance
turned out at the meeting yesterday of the Chi-
cago Piano Club to hear the Smith-Spring-
Holmes Orchestral Quintet—a rare musical
treat. G. E. Holmes is a composer of wide
renown, for thirty-eight different national maga-
zines have carried his writings, twenty-six pub-
lishers catalog his compositions and seven of
the leading phonograph companies have re-
corded them.
New Doll Traveler
E. M. Boothe, general manager of Jacob Doll
& Sons and the Premier Grand Piano Corp., an-
nounced this week the appointment of Fred
Martin as representative of the company in
Pennsylvania and the South. Mr. Martin has
had a long experience in wholesale selling and
was previously connected with the Aeolian Co.
;uid the Milton Piano Co. He assumed his new
duties on Monday.
The Anderson Piano & Furniture Co., Hamil-
ton, O., suffered a loss of practically $75,000 to
its stock in a fire which swept the business sec-
tion of that city recently.
The Indianapolis Music Shoppe, Inc., Indian-
apolis, Ind., has opened a branch store at 3201
East Tenth street that city.
dren, Dr. J. Lewis Browne, the supervisor of
music of the Chicago public schools, will also
be on the program and his subject will be "Some
Ambitions for Music in the Chicago Public
Schools."
Allen D. Albert, assistant to the president
of the Chicago World's Fair Centennial cele-
bration to be held in 1933, will talk on the sub-
ject of "Music at the New World's Fair." There
will also be a selected musical program in
charge of Henry E. Weisert.
Local Baldwin Piano Co.
Staff Is Entertained
Guests of the Auto Pneumatic Action Co. at
Dinner and on Tour of Factory—See Making
of Welte-Mignon (Licensee) Roll
Chas. S. Onderdonk, Eastern manager of the
Baldwin Piano Co., together with the store
managers and salesmen of the Baldwin organ-
ization in the East, were entertained by the
Auto Pneumatic Action Co. at the Welte-
Mignon (Licensee) Studios in New York last
week. After an excellent dinner the guests
were shown how the Welte-Mignon rolls are
recorded, and Wallace Reynolds, secretary of
the Auto Pneumatic Action Co., made an inter-
esting address on the Welte-Mignon (Licensee)
action and its possibilities in reproducing the
playing of the artists. The visitors were then
taken through the roll factory by John Gibson,
vice-president of the DeLuxe Reproducing Roll
Corp., and were much interested in following
the progress of a roll from the recording instru-
ments and through the cutting machine until it
was finally ready for boxing.
JANUARY 26, 1929
Atwater Kent Wholesale
Distributors Assemble
Conference Held In Philadelphia to Discuss
Merchandising and Promotional Plans for
1929
PHILADELPHIA, PA., January 21.—Distributors of
Atwater Kent products, representing all sections
of the country, gathered here last week for a
general get-together, at which time merchandis-
ing and promotional plans for 1929 were fully
discussed.
The new electric dynamic set held the center
of interest; the merchandising plans built
around the set, the new type of Atwater Kent
advertising copy, the whole sales plan met with
the hearty approval of all.
It was pointed out by Vcrnon W. Collamore,
general sales manager, that 1929 should be a
banner year for all concerned with the manu-
facture and sale of Atwater Kent radio. "With
2,000,000 Atwater Kent sets already in the hands
of the public," said Mr. Collamore, "the founda-
tion for a phenomenal year is well laid." The
adaptability of the all-in-one model, holding pos-
sibilities for the sale of a second and third
radio set in the home, was stressed next by Mr.
Collamore.
A. Atwater Kent announced that a new cab-
inet merchandising plan had been worked out
with the Pooley and Red Lion companies; that
arrangements had been made with the Hartman
Corp., Chicago, for cabinets, and that other cab-
inet manufacturers would shortly be in shape
to supply the needs of our distributors.
It was agreed by all present that the new
electro-magnetic speaker in chassis form would
be instrumental in opening new market and new
accounts.
On the speakers program were A. Atwater
Kent, Vernon W. Collamore, general sales man-
ager, Richard E. Smiley, assistant general sales
manager, "Dave" Bauer, advertising manager,
"Pop" Dyson, credit manager, L. A. Charbon-
nier, service manager, John McCoy and Roy
Durstine of Batten, Barton Durstine & Osborn.
A. B. Chase-Emerson Corp. Announces
Production of Quality Motor Boats
Weil-Known Piano Manufacturers Enter New Field to Maintain Factory Production
During Slump Season and Introduce Craft at N. Y. Show
HpHE A. B. Chase-Emerson Corp., was one
of the exhibitors at the National Motor
Boat Show which was held in the Grand Cen-
tral Palace, New York, this week. The com-
pany which has just entered into the manufac-
turing of a very high-grade outboard motor-
boat, displayed three models, one finished in
red, black and yellow, one in pale green and
black and the other in mahogany. These boats
are finished with a very high polish and were
the source of many favorable comments on the
part of other exhibitors at the show. They are
16 feet in length and with a beam of 4 feet 6
inches, arc built with lines which permit maxi-
mum speed.
In attendance at the booth at the show were
J. Harry Shale, president of the company,
Charles McConville, Stuart H. Perry, Seth B.
Foster, and E. D. Button. The boats were de-
signed by C. A. Nedividek, naval architect, and
the manufacturing is in charge of Charles Pinks,
formerly with the Mathews Boat Building Co
The innovation of a piano manufacturer en
tering the boat building business was the sub-
ject of a large amount of editorial comment
which appeared in the various New York news-
papers during the week, both daily and Sunday,
including the "New York Times," the "New
York World," and other leading dailies as well
as in all the motor boat trade papers. The
boats were also advertised in the motor boat
trade papers and the daily newspapers, and in
each instance incorporated in the boat adver-
tising; mention was made of the A. B. Chase,
Emerson and Lindeman pianos.
Regarding this new departure, J. Harry Shale
stated to a representative of The Review this
week, "We believe we have found something
which we can manufacture during the seasons
when the piano business is dull and thus enable
us to maintain the splendid organization which
we have at our factory in Norwalk. This will
redound to the benefit of the dealers who
handle A. B. Chase, Emerson and Lindeman
pianos, due to the fact that they can be assured
of the maintenance in quality of these instru-
ments at all times on account of our being able
to hold our entire factory organization intact.
This organization, as is well known, is com-
posed of piano artisans who have had many
years of experience in producing these quality
instruments.
"Furthermore, we have already had inquiries
from many music merchants throughout the
country who are interested in handling the A.
B. Chase-Emerson boats as well as the A. B.
Chase, Emerson and Lindeman pianos. The
reception which we reecived at the motor boat
show has given us every confidence that we are
manufacturing in boats a product which will be
a ready seller and one which in turn will also
help promote the piano business."

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