Music Trade Review

Issue: 1929 Vol. 88 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
Northwestern Phonograph
Supply Go. Chartered
January 12.—The Northwest-
ern Phonograph Supply Co. of St. Paul has
filed articles of incorporation with the Secretary
of State providing for a capital stock of $50,-
000. Incorporators are Harry Bernstein, presi-
dent; Grayce B. Slovetsky, secretary, and M.
B. Kelby, all of St. Paul.
Mr. Bernstein, originator of exclusive phono-
graph record shops here, now operates a chain
of twelve stores in the Twin Cities. The new
corporation plans to open two new stores in
downtown St. Paul, Miss Slovetsky announced.
Headquarters for the company is at 479 St.
Peter street.
ST. PAUL, MINN.,
Phonographs and records, together with radio
and musical merchandise, are being handled in
the Sweet Shop, Raton, New Mexico, opened
recently by W. L. MacGregor, who plans to
conduct a first class store.
Wisconsin Radio Men Dine
MILWAUKEE, WIS., January 14.—More than 150
members of the Wisconsin Radio Trade Asso-
ciation attended the annual banquet and party
of that organization at the Elks' Club here. An
elaborate entertainment program was presented
which included many prominent radio enter-
tainers.
New Building in Beaumont
The Carter Music Co., Beaumont, Tex., of
which Henry Carter is manager, has erected a
two-story building to house the music business.
The building includes a music conservatory and
concert hall, and is provided with twenty studio
rooms. The cost was $75,000, and this new
building ranks as one of the most finely ap-
pointed structures of its kind in that section
of Texas. Each department of the store has
been elaborately fitted and furnished for the
comfort of patrons.
"The Logical Leader for the Retail Piano Merchant Who Sells Quality"
Cfjarle* Jfrebertck
JANUARY 19, 1929
H. C. Schultz, Inc., to Hold
Annual Sales Convention
Sonora Distributors for Detroit and Cleveland
Plan Interesting Series of Business Sessions
—Addresses by Prominent Tradesmen
DETROIT, MICH., January 12.—The annual con-
vention of H. C. Schultz, Inc., Sonora phono-
graph and musical merchandise distributors for
Detroit and Cleveland, will be held in this city
the next week-end, January 18, 19 and 20. An
interesting series of meetings have been
arranged and those attending the convention
will be addressed by prominent men in various
branches of the music business, including A. J.
Kendrick, vice-president and general sales man-
ager, and P. H. McCulloch, assistant sales man-
ager Eastern district, Sonora Phonograph Co.,
Art Haugh, vice-president, United Reproducers,
Inc., manufacturers of Peerless Speakers; Lloyd
Sutton, Western sales manager, E. T. Cunning-
ham Co.; and R. C. Poyser, general sales man-
ager, Pan-American Band Instrument Co.
All the Schultz sales representatives from
both territories will spend the three days in
Detroit.
A novel event is planned for Saturday night.
A whole floor of the warehouse has been trans-
formed into a theatre, a stage has been erected,
and on it will be conducted an entertainment
contest between teams representing the Detroit
and Cleveland houses. Frank Newberry, of the
Detroit office,, will be master of ceremonies.
Music will be supplied by the Schultz orchestra
composed of members of the Schultz wholesale
music division.
Paul G. Mehlin & Sons
Sell Factory Building
Will, However, Continue Manufacture of Pianos
in Leased Space in the Same Structure
HROUGH Charles Frederick Stein's zeal in experiment-
ing along both theoretical and practical lines, and through
his clinging to an ambition to build the finest grand piano
possible, an instrument of extraordinary tonal qualities has
been presented to the musical world.
To the musician and likewise to the music merchant this
is of paramount importance. But to the music merchant there
is added and vital importance in the fact that this instru-
ment is of inestimable value as a sales asset.
The Charles Frederick Stein possesses a mellow singing
tone of marvelous possibilities. Its durability is assured
through the use of the very best of materials and through pains-
taking hand workmanship. The case designs, veneers and
finishes are most attractive.
These sales merits are so extraordinary as to be readily
apparent to the customer, after comparison and are therefore
of great assistance in reducing sales resistance.
Charles Frederick Stein is considering additional agencies
and you would be interested, we are sure, in more complete
information.
T
Cfjarle* Jfrebertcfe fetetn
Maker oj Fine Grand Pianos Exclusively
3047
CARROLL AVENUE
CHICAGO, I I I .
Announcement was made this week by
Charles Mehlin, of Paul G. Mehlin & Sons,
West New York, N. J., that the Mehlin factory
:it Broadway and Twentieth street has been
sold to the Reiss Premier Pipe Co.
In commenting on the sale Mr. Mehlin said
to a representative of The Review: "This does
not mean that we are to move from the factory
as we are leasing an ample amount of space
from the new owners in which to continue the
manufacture of Mehlin & Sons pianos as hereto-
fore. The sale was consummated due to the
fact that we had an opportunity to sell at a
most satisfactory price, and the money which
we received from the sale will be used in our
business."
The Mehlin factory is a modern brick and
concrete structure, covering a plot 200 x 250
feet, four stories high.
A. J. Olson Joins Sonora
Baltimore Sales Staff
A. J. Olson, well known in the phonograph
sales field, has joined the staff of the Baltimore
office of the Sonora Phonograph Co., under the
direction of N. M. Michaels, and will cover the
State of West Virginia. Mr. Olson originally
entered the phonograph field with Thos. A.
Edison, Inc., when the first Edison disc phono-
graphs were introduced and later was connected
with Jones Motrola, Inc., makers of electrical
motors for phonographs. After serving over-
seas during the war, he joined the staff of Com-
mercial Investment Trust, Inc., with which
finance company he remained for four years,
later becoming connected with ' the Bankers
Commercial Securities Co.
Consult the Universal Want Directory of
The Review In it advertisements are inserted
free of charge for men who desire positions.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
JANUARY 19, 1929
Radio Broadcasts a Feature of Baldwin
Piano Co.'s Selling Campaign for 1929
Special Programs to Be Offered Every Sunday Night Over National Hookup Begin-
ning February 3—Other Phases of Company's Elaborate Plans
1929
TkeYear of Opportunity
Concentrate your energies on Selling
Pianos. Promote the Piano as the
essential musical instrument for every
home.
Work more closely with all music
teachers.
Urge Group Piano Instruction in Public
and Private Schools. Give special
attention to Music Departments in
Colleges and Institutions.
Join in the musical life of your com-
munity.
Canvass for Prospects and—
TALK AND THINK PIANOS
so that Wealth, Happiness and Pros-
perity may be yours for 1929.
•.?
The Baldwin Piano Company
ton; WBZ, Springfield; WBAL, Baltimore;
WHAM, Rochester; WJR, Detroit; W L W ,
Cincinnati; KYW, Chicago; KW'K, St. Louis;
WREM, Kansas City; WSB, Atlanta; WSM,
Nashville; WHAS, Louisville; WKY, Okla-
homa City; WFAA, Dallas-Ft. Worth; KPRC,
Houston; WOAL, San Antonio, and KOA, Den-
ver. This hook-up will carry the program to
practically the entire country. It will be broad-
cast from 7:30 to 8 p. m., Eastern Standard
Time, beginning Sunday, February 3, and on
succeeding Sundays thereafter, and will bear
the title: "At the Baldwin."
The purpose of these programs is to show
the possibilities of the piano in the home, to
present a vivid picture of the piano's place in
the family circle, and the part it is playing in
enriching every-day life and bringing a wealth
of happiness and inspiration to the leisure
hours. In the program the scene is laid in a
music-loving home. Each Sunday a distin-
guished artist will be present as guest of honor.
Dinner over, the artist and other guests assem-
ble in the living-room to enjoy a half-hour of
music—at the Baldwin. The characteristic in-
iormality of the occasion will be brought out
in the conversation which will punctuate the
program.
Further proof of the fact that the House of
Baldwin is going after business with increased
energy for 1929 is found in a perusal of the
new Baldwin portfolio just off the press, an
imposing new art catalog representing a sub-
stantial investment in the printer's art. It is
significant that this elaborate catalog is issued
at a time when many manufacturers are show-
ing an inclination to retrench, and it is ample
evidence of the faith of the Baldwin Co. in the
future of the industry.
The new catalog includes a short foreword
regarding Baldwin achievements; the com-
ments of the great pianists, composers and
conductors, and singers and violinists who use
that instrument, and some comments on the
new Baldwin models. These new instruments
are reproduced beautifully in sepia ink on
separate sheets, and placed in a pocket on the
back cover of the catalog. They include some
nine popular Baldwin models, among them two
upright pianos and seven grands of various
sizes and styles, the most imposing being an
Italian period design in walnut. The catalog is
only one feature of an elaborate publicity cam-
paign that has been laid out to back the Bald-
win products during the year, the campaign
including much material for the direct use of
dealers.
Two New Distributors for
Edison Radio-Phonographs
r
HIS facsimile reproduction of a striking poster just issued by The Baldwin
Piano Co. carries a message of vital importance to every piano dealer in
the country. It deserves serious thought on the part of all, primarily because
it stresses a real note of opportunity that is ivithin the reach of every retailer.
—EDITOR'S
NOTE.
/ C I N C I N N A T I , O., January 14.—The Baldwin
^ Piano Co. has launched a piano selling
campaign for 1929 that is calculated to over-
tome any existing handicaps and enable the
company to maintain its record of increasing
the volume of business each consecutive year.
The campaign for the New Year embodies a
number of phases that are calculated to impress
the public strongly with the importance as the
basic musical instrument, and the company has
issued a particular poster, in proclamation
form, urging dealers to put forth greater effort
in piano selling and to co-operate with the
movement now under way to increase public
interest in that instrument. The poster is re-
produced herewith.
A most important and interesting feature of
the Baldwin campaign will be the broadcasting
of a series of radio programs over the Blue
Network of the National Broadcasting Co.,
emanating from Station WJZ, New York, and
being put on the air also through WBZA, Bos-
Thomas A. Edison, Inc., has appointed two
new distributing outlets as of January 1, they
being E. A. Bowman, Inc., 5115 John R. street,
Detroit, who will look after the Michigan trade,
and the Alliance Motor Corp., 727 Main street,
East Rochester, N. Y., which concern will take
care of the trade in Western New York in sup-
plying the Edison radio-phonographs.
New Columbia Manager
E. C. Rauth Appointed to Take Charge of
Branch in Los Angeles
The appointment of Edwin C. Rauth as man-
ager of Columbia's Los Angeles branch has
be«n announced in New York by W. C. Fuhri,
vice-president and general sales manager of the
Columbia Phonograph Co.
Mr. Rauth succeeds W. H. Lawton, Colum-
bia's Los Angeles manager for the past two
years, who resigned on January 1. Mr. Rauth
was formerly a member of the firm of Koerber
& Brenner, St. Louis distributors, and has been
well known in the phonograph business for
many years.

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