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16
The Music Trade Review
Fordham University Plans
Miller Writes Book on
for a Symphony Orchestra
Orchestra Stunts
New Organization for New York Institution Is
Being Formed Under Direction of Lieut. E.
A. Hopf, U. S. A.
According to plans that are now being worked
out, a symphony orchestra is to be formed by
the students of Fordham University in New
York City. The musical direction of this new
organization will be under the supervision of
Lieut. Ernest A. Hopf, U. S. A., noted band-
master and conductor, who is in charge of the
band and orchestral activities at Fordham.
At the beginning of the college term last
September Lieut. Hopf took charge of the stu-
dent band at Fordham, and under his leader*
ship a highly efficient organization was de-
veloped. This band appeared at several public
events and played for all games during the last
football season.
Following this there was formed a student
orchestra to play for the annual Varsity show,
presented last month by the Fordham Dramatic
Society. This orchestra made such a hit that
Lieut. Hopf decided to commence his plans for
the formation of a permanent organization in
the nature of a symphony orchestra. On Janu-
ary 10 a "pep" rally was held at the University,
at which time the project was outlined in detail
by Lieut. Hopf. Considerable enthusiasm in
the new organization was shown by the students
and everything indicates that a large symphony
orchestra will be the result.
The only other speaker at this rally was
William J. Dougherty, managing editor of The
Review, who spoke to the students on the im-
portance and value in later life of a musical
training. Mr. Dougherty told how many col-
leges all over the country had developed high-
class bands and orchestras that brought nation-
wide fame to these institutions.
"The band and orchestra movement," declared
Mr. Dougherty, "is sweeping the nation, and the
time is not far off when every university
and college, not to mention the preparatory
schools, will have a first-class student band as
well as an orchestra."
He concluded with an explanation of the pro-
posed Eastern Intercollegiate Band Tourney
that is being planned for next Spring, and in
which Fordham will probably enter its band.
CHICAGO, III., January 12.—F. W. Miller, adver-
tising manager of Ludwig & Ludwig, manufac-
turers of drums and banjos, has prepared some
unusually interesting and instructive data for
the orchestra from observations that he has
made following many years of close contact
with drummers and musicians of many of the
leading orchestras in the country.
The dealer also will find this data of particu-
lar interest and help in giving him ideas on sales
talks and instructive information whereby he
can talk the drummer's own language in sug-
gesting various stunts that the musicians can
use to attract attention. For instance, Mr.
Miller points out how Waring's Pennsylvanians
featured "The Tin Pan Parade" number and
Paul Whiteman used the old gag of having his
orchestra men walk out on him during the
show, and many other suggestions on novelty
stunts, musical and lighting effects.
Holton Artist Featured
Oakland Dealer Arranges for Store Concerts
and Lectures by Rudy Wiedoeft
OAKLAND, CAL., January 12.—When Rudy
Wiedoeft, Holton saxophone artist, was appear-
ing at the Oakland Theatre, part of the Or-
pheum Circuit, he gave talks and demonstrations
at the store of the Holton dealer, Welch's
Music Shop and Studio, 3532 East 14th street,
Oakland. Henry Welch used three-quarter-page
advertisements in the Oakland newspapers to
tie up with Wiedoeft, and he says he reaped
results in an excellent sale of band instruments,
especially of trumpets. The holiday Hohner
harmonica demand was splendid.
Elliott A. Parker is the proprietor of a new
music house in Esteline, S. D., where he will
specialize in Buescher band instruments, Lud-
wig drums and banjos, and other products.
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Vesey Walker Incorporates
MILWAUKEE, WIS., January 14.—The business
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band instrument merchandiser, has been incor-
porated as Vesey Walker, Inc., with 500 shares
of stock without par value. The firm is incor-
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