Music Trade Review

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14
The Music Trade Review
Advance of Musical Appreciation Is
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JANUARY 19, 1929
Baldwin Chicago Division
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Stressed at Civic Music Conference
Annual Meeting of National Civic Music Associations of America Brings Out Fact of
Great Growth of Interest in All Phases of Music
Holds Annual Sales Meeting
—
Business Problems and Plans for Future Con-
sidered at Two-Day Sessions Held at Chicago
Headquarters
CHICAGO, III., January 14.—The annual sales
to feel that each artist and each program be- meeting of the Chicago wholesale division of
longs to them. The growth of the plan is in- the Baldwin Piano Co. was held January 4 and
dicated in the position the Association has 5 at the Chicago headquarters, 323 South Wabash
to-day in leading the musical world in the avenue. Sessions were held during the two days
building of audiences on a permanent basis when the sales problems of the travelers' respec-
through .an organization that is self-supporting. tive territories were taken up for discussion.
The Association appeals to the higher ambi- There was also a dinner at the Palmer House
tions of people to such an extent that they are Friday evening, January 4, at which short talks
willing to join the movement, not for a brief were given by a number of the senior travelers.
space of time but for years of endeavor, point-
Philip Wyman, of Cincinnati, head of the ad-
ing out that ticket buying has in itself a tempo- vertising and publicity department, outlined the
rary aspect, but if one pays yearly dues to an Baldwin exploitation plans for 1929 which met
organization, the movement is a success.
with an enthusiastic reception—in fact the meet-
The best artists are brought to the commu- ings throughout reflected a spirit of optimism
nity through the Association. One week in the for 1929.
year is appointed for a membership drive. No
Among those present were H. C. Dickinson,
single admissions are sold to these concerts; vice-president, Baldwin Piano Co.; E. P.
only memberships and enough of these are dis- Williams and George W. Lawrence, of the Chi-
posed of to net the requisite sum. A member- cago wholesale division, and the following
ship in the Civic Music Association not only representatives for this territory: T. R. Huston,
New Brunswick Dealers
entitles the holder to admission to all concerts, W. H. Fowler; J. M. Wylie; M. A. Anderson;
but also in any other city in which this plan is
Cleveland Branch Announces Forty-three working. This insures the audience; the fee R. T. Armstrong; C. E. Peterson; G. W. Her-
rick; J. Rodman; W. A. Smith; L. E. Maynard;
Agents Appointed Since September 1
tor the artists; and the artists themselves with- VV. P. Glentzer; C. H. Julius; E. G. Morris; R.
out the extra efforts involved in selling tickets G. Boland.
CLKVELANII, ()., January 13.—Forty-three new for single concerts.
dealers have been signed up by the Cleveland
The individual cost is nominal, and the appeal
branch of the Brunswick-Balke-Collender Co.
Elaborate New Quarters
since September 1, many of these dealers oper- stimulates civic pride to a degree that it inter-
ests
many
laymen
who
would
otherwise
never
for Edgar Music Co.
ating more than one store. Record sales con-
attend a concert, it is said. Under the plan the
tinue to increase over the corresponding period
interest shown by the various communities and
TULSA, OKLA., January 11.—The Edgar Music
of last year. The sale of Al Jolson's records cities, and the growth of musical appreciation
Co.,
of which Thos. J. Edgar is president, has
have been phenomenal, i. e., "Sonny Boy" and it has engendered have been one hundred per
moved into new and larger quarters at 702
"There's a Rainbow Round My Shoulder."
cent. In a number of instances local dealers
The service department has installed a com- have co-operated in the promotion of the move- So. Main street, this city. The store has a
frontage of 36 feet on Main street and 70 feet
plete new Test Room and is now equipped to ment.
on
Seventh street, and has a mezzanine floor in
service all of the newer models, including the
One of the interesting features of the con- addition to the basement. The frontage pro-
AC super-heterodyne, and with the addition of
vides for an unusually attractive grouping of
two special oscillators constructed by C. E. ference for the delegates were trips arranged show windows. The official opening of the
by Lyon & Healy to facilitate a first-hand
Quinn, Cleveland branch technician • they are
new quarters will occur on January 19.
knowledge of music in our own city.
equipped to do work that could be ordinarily at
live factory.
Two additional salesmen have been added to
the force, J. L. Shibler, who is assisting A. G.
Kemp in covering Cleveland territory, and Fred
E. Worch, who is sharing the territory covered Unusual Demand for Instruments Prompts Lyon & Healy in Chicago to Offer Cash
uv K. M. Scott.
for Second-hand Steinways—Big Sales Record in 1928
GO, ILL., January 12.—The advance
of musical appreciation and education in the
community was outlined at the sixth annual
conference of the National Civic Music Associa-
tions of America held January 10 to 12 inclusive
at the 1'aimer House, Chicago.
Over six hundred active delegates attended
the conference representing all sctions of the
country. The Association started seven years
ago in Battle Creek, Mich., and now has clubs
in 135 cities which are actively promoting music
in the community.
The meetings were given over to round-table
discussions and topics elucidating on the ad-
vance of musical growth where the plan is in
operation. The plan of the Association is to
make it possible, through civic activities, for
the community to hear the best of artists and
Wanted: Steinway Used Pianos!
New Brunswick Dividend
Directors of the Brunswick-Balke-Collender
Co. have authorized a dividend of 75 cents per
share on the outstanding common stock of the
company to stockholders of record at the close
of business on February 5, 1929, and payable
February 15, 1929.
Netzow Estate $248,990
MILWAUKEE, WIS., January 10.—Charles F. Net-
zow, president of the Milwaukee Piano Manu-
facturing Co., who died on May 10, 1928, left
an estate of $248,990, it was revealed with the
filing of its inventory in probate court.
/CHICAGO, ILL., January 14.—In a recent ad-
vertisement in the local papers Lyon "&
Healy offer to buy for cash used Steinway
pianos, stating that the supply of used Steinway
grands is never equal to the demand, and also
announcing that 1928 was the greatest Steinway
year in the history of the company. The state-
ment, which was prominently published in local
newspapers, reads in part as follows:
"Although the year just ended witnessed re-
cessions in many lines of trade, Lyon & Healy
is able to announce that 1928 has gone down as
the greatest Steinway year in the history of this
store.
"More new Steinway pianos (and incidentally,
more Lyon & Healy pianos) were bought by
Lyon & Healy patrons during 1928 than in any
other one year of the sixty-five we have been in
business.
"Achieved in an 'off' year, accomplished with-
out the holding of sales or the reduction of
prices, it is a tremendous satisfaction to us to
know what the public thinks of these beautiful
instruments, and of the Lyon & Healy way of
doing business."
PHILIP W. 0ETTING & SON, Inc.
213 East 19tk Str««t, N«w York
SOLE ACBNTS FOB
WEICKERT
Hammer and Damper Felts