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Musical Merchandise Section of The Music Trade Review
Modern Finishes Popular
on Fretted Instruments
What the interior decorators call modern
finish is making strong headway in the fretted
instrument industry, according to General Man-
ager F. R. Johnson, of the Globe Music Co.,
St. Charles, 111., who said to The Review:
"We find that the public likes color on their
dance hall, just across the river from Harlingen
and kicked up a fight. The band became in-
volved, and a battling musician, finding himself
hard pressed, swung his trusty saxophone upon
the nearest head, with such successful aim that
presently the owner of the head was sent to
the hospital and the instrument to the McCleary
Music House of Brownsville, Tex., both for
repairs.
The McCleary Co. immediately shipped the
battle-scarred saxophone to the Martin Co. at
Llkhart, where a check-up identified the dam-
aged instrument as Martin alto saxophone No.
59380.
The Martin Co. made the necessary repairs,
shipped the instrument back to the McCleary
Co. with an explanation of the circumstances,
and wrote Mrs. Moore notifying her of the fact
that the stolen saxophone had been repaired
and returned to the McCleary Music House.
The rightful owner at once got in touch with
the McCleary concern and discovered the in-
strument. A letter of appreciation from the
Texas lady to the Martin company closed the
chapter.
97
Jobbers Now Selling
Rainbow Flashers
The Nicomede Music Co., Altoona, Pa., manu-
facturers of the highly recommended Rainbow
Flashers for banjos and drums, reports that
many jobbers have listed the Rainbow Flashers
in their new catalogs. Among the popular job-
bers are: Carl Fischer, Buegeleisen & Jacobson,
C. Bruno & Son, Grossman Bros. Music Co.,
and the Vega Co. Many of the leading artists
such as Harry Reser, Eddie Lang, Bill Haid,
David Berend, Vic Mondello, Frank Fancher,
Mabel Morey, etc., as well as such manufactur-
ers as Gibson Co., Slingerland Banjo and Drum
Co., the Vega Co., etc., have fully endorsed the
Rainbow Flashers. A campaign of advertising
on this flasher will soon be. inaugurated.
Holton Band Instruments
for Foreign Countries
The Bolton Bulletin for October, just out, is
particularly interesting to the members of the
Holton organization and representatives, as it
contains a number of interesting news items
and features which Holton dealers can use
The noted Philadelphia Harmonica Band locally. Under the head of "Holton News
spent a busy week-end in New York and vicin-
From Over Seas," the editors, Sales Manager
ity on November 16th and 17th when it came Strong and Advertising Manager MacKay refer
over from Philadelphia primarily to give a con- to the most recent foreign orders including ten
cert in Glen Rock, N. J., for the purpose of rais- Llewellyn trumpets and four Wiedoeft saxo-
ing money to equip with uniforms a new har- phones for the Capitol Police Band of Mexico
monica band in that town composed of prac- City—thirty-six Wiedoeft saxophones for the
tically all the school children.
Philippines, and a varied number of other
The concert in Glen Rock took place on orders from England, Spain, Singapore, China,
Saturday evening and drew a capacity audience. Australia and South Africa.
The band then came to New York making its
headquarters at the Hotel Pennsylvania. Be-
tween 10 and 1 o'clock Sunday morning, the
Band went on the air over station WABC of
the Columbia Broadcasting System playing sev-
eral selections during the "Land of Make Be-
lieve Hour." On Sunday afternoon the band
The Kaplan Musical String Co., South Nor-
gave a concert at the West side Y. M. C. A., walk, Conn., have prepared a special Christ-
N. Y., and at 7 o'clock in the evening, before mas package containing Tonecraft and Red-
leaving for home, furnished the dinner music O-Ray strings which are put up in attractive
in the main dining room of the Hotel Penn- leatherette gold-stamped cases, and in holly
sylvania.
boxes in special sets. Already they have re-
Albert N. Hoxie, organizer and director of
ceived a large number of orders for these spe-
the band, accompanied it on its pilgrimage to cial packages which can be handled to advantage
the metropolis.
throughout the holidays by the music merchant.
Philadelphia Harmonica
Band Visits New York
Globe Banjo Ukulele
fretted instruments and the pastel shades which
we are using with our pyralin finish are going
very well indeed."
This company manufactures guitars, mando-
lins, ukuleles, banjo ukuleles, and banjos in
many styles.
Its large modern plant is
equipped to give the dealer what his public
wants. In fact, the new finishes open up a
wider sales field to the dealer because the
youthful members of the public in particular
like something different from the hitherto con-
ventional mahogany and other grained wood
finishes.
The Globe line is well known and has estab-
lished a reputation for durability as well as
beauty and for musical merit.
One Good Sock—Stolen
Saxophone Is Found
Three years ago Martin "Handcraft" alto
saxophone No. 59380 was stolen from its owner,
Mrs. Lottie B. Moore, of Harlingen, Tex. Mrs.
Moore reported the loss to the Martin Band In-
strument Co., Elkhart, Ind., manufacturers of
Kaplan Prepares Special
Xmas Package of Strings
The Sales You JNever Make
Are Worth Thinking About—
More high-grade fretted instruments are being sold to-
day than ever before. If you are not making a hand
some profit from your fretted instrument department,
chances are you're letting too many sales go to the
other fellow. Live dealers will find an effective remedy
in the new line of
Gibson BANJOS
GUITARS, MANDOLINS
and UKULELES
Martin "Handcraft" band instruments. The
Martin Co., noted for close and interested con-
tacts with its dealers and customers, made a
record of the theft and bulletined its organiza-
tion to maintain a sharp lookout for the saxo-
phone.
Three years passed without a sign of the
missing instrument, and it might have been
missing at least forty-seven years l o n g e r -
Martin's are guaranteed from defects in mate-
rials and workmanship for half a century but
for the interposition of the lady known as Fate,
combined with the vigilance of the Martin Co.
Last September Fate entered a Mexican
The Gibson plan includes the bringing to you of a
plentiful supply of "leads" and actual assistance in
transforming these leads into profitable sales.
The new line of Gibson instruments represents
amazing advances in fretted instrument construc-
tion. They are in large part responsible for the
great increase in fretted instrument popularity.
Write today for complete details Get the facts
about Gibson instruments—the many interesting
angles of the Gibson Selling Franchise.
GIBSON, Inc.
Kalamazoo,
Michigan
TB-G
Tenor-Banjo
Get acquainted with the Gib-
son Selling Plan. Instead of
concentrating upon selling in-
struments to you, a dealer, it
is based upon helning you to
sell the Artist, Teacher and
Student.
Demand is actually
created through
(1)
(3)
(3)
(4)
National Advertising.
Effective Sales Promotion.
Field Sales Help.
Development
of Banjo
Bands and Mandolin or-
chestras.